Mitsubishi evolves Concept-cX into lower-impact Compact Crossover
We await further details, but it sounds like this evolution of the Concept-cX from the 2007 Frankfurt Motor Show makes good on the company's promise to move Mitsubishi's line-up in the eco direction. Mitsubishi says it wants to get away from the SUV-centered focus that its had in the recent past and into being knows as "a manufacturer of environment-friendly passenger cars & crossovers." Guess they can get in line.
Mitsubishi Motors Corporation announces all-new Compact Crossover
- Game Changer -
Mitsubishi Motors Corporation (MMC) announces today the forthcoming introduction of its all-new on-road Compact Crossover, to be retailed first in Japan from February 2010 onwards.
Derived from the much-acclaimed 2007 Concept-cX show car, it is the latest development of MMC's mid-size global platform ("Project Global").
This most important product will further support Mitsubishi Motors' strategic shift from being an SUV-focused nameplate to a manufacturer of environment-friendly passenger cars & crossovers*, with a presence in the "authentic off-roader" segment** – itself pre-empting structural changes in market demand.
As such – and after i-MiEV – this on-road Compact Crossover will be the Corporation's next game changer towards lower impact vehicles, in their format and/or in the innovative MMC proprietary technologies they will feature.
The European premiere is scheduled for the 2010 Geneva Motor Show.
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