• Oct 28, 2009
1977 Dodge Colt Mileage Maker Coupe - Click above image to watch the video

The year was 1977 and the world wasn't as bright a place as it could have been. The Sixties were officially long dead and buried, the national speed limit had the cruise control set at 55 mph, the Son of Sam was on the loose, Elvis died, and Hay-on-Wye's succession from Britain turned out to be a fake. But things weren't all doom and gloom. Star Wars debuted to much fanfare, the Porsche 928 debuted in Geneva and the Sex Pistols release their first and only album, Never Mind the Bollocks... But there was something else, too. No, not the ever present use of a wah-wah pedal.

That's right, the 1977 Dodge Colt – huzzah! And not only did the Colt exist, but if you went to your friendly neighborhood Dodge dealer, odds are good that they would have had a certain promotional film on display. One that extolled the virtues of said Dodge Colt over the competition. Namely, the Datsun B210, Chevrolet Vega and Chevette and of course, the Ford Pinto. And dude, is this film thorough. Not only does the announcer trash the Pinto's looks (talk about pointing a shotgun at a bucket full of fish!), but its back seat as well. And yeah, man – you're just going to have to see the Colt's backseat for yourself (Spoiler Alert – that dude is totally going to score).

There are a few surprises in the film. We simply have a hard time believing that cigarette lighters weren't standard equipment in 1977, if not federally mandated by our Southern congressmen. Also, if the MPG numbers seem a little insane, there's a reason. First, cars didn't weigh anything back in 1977 – safety was still optional. Second, the EPA formula has been rejiggered considerably since then. Also, yes, "Silent Shaft" does mean Mitsubishi 4G engines. Finally, we're as shocked as you are that the Chevette didn't throw a rod driving into the shot. Enjoy the video after the jump.



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    • 1 Second Ago
  • 31 Comments
      • 5 Years Ago
      Those were the good old days when you could get any car in any body style. Now everyone is obsessed with 4 door sedans. On this size of vehicle, the 4 doors are so dainty as to be nearly worthless. Nearly all companies respected the desire for the sleeker 2 door coupes. Looking back at the classics, you seldom have the 4 door sedans rating highly today.

      • 5 Years Ago
      If you can believe it, Chrysler put the big HEMI's in these and went Pro Stock racing back then too..

      http://www.competitionplus.com/2006_02/photos/sox/sox_15.jpg
      • 5 Years Ago
      My family got a Dodge dealership in 1978 but I don't remember a lot about this version of the Colt. The next generation in 1980 or 1981? I believe were pretty good cars. They had a twin stick model that had a power setting on it and they even introduced a turbo model in 1984 I think. That little car was scary fast for it's day.
      • 5 Years Ago
      The satanic voice at the end is really the icing on the cake of this well-equipped, woodgrain interior-boasting, economical and stylish small car. Truly Colt is the greatest vehicle ever made.
        • 5 Years Ago
        Lightweight RWD Mitsubishi Colt/Lancer are classics...esp the1600 GSR, the ancestor of the Evo.



      • 5 Years Ago
      Funny. Compare this to the recent video of the 1988 Yugo. The 11 year older Colt comes off better. The Colt also blows the Yugo away in mileage.
      • 5 Years Ago
      "Now look at Ford's Pinto."

      Please don't make me!

      Oh, and that was one sweet 'Vette.


      Some friends of mine inherited their parents' 510. Damn thing lived forever.



      Plus I love how the film's audio died at the end - that really brought back memories of watching films in grade school. My teachers spent so much time fiddling with the craptastic projectors... good times, good times.


      • 5 Years Ago
      Hey, I scored in the back of a Pinto, it was a wagon.

      A friend had a Colt, always claimed he received the silent shaft.
      • 5 Years Ago
      Nineteen Seventy-seven was in the automotive Dark Ages; gas lines, national 55 Mph speed limits, castrated engines, leisure suits and Dodge Colts.

      I bought a small motorcycle, bought my young wife a moped and we commuted for one month fueled from a 5 gal gas can.

      The 1970's sucked.
      • 5 Years Ago
      So, basically the Colt is a better shaggin wagon than a Pinto. Isn't just about anything else better for that than a Pinto?
      • 5 Years Ago
      Add corinthean leather and i would be in love
      but I kid....
      sad, Dodge used to make a good small car.
      I like the design. Have no idea how it drove next to the Datsun though.
      • 5 Years Ago
      Daayymn that is a sweet ride right there. The two people getting in the back seat together look like nervous 16 year olds getting their groove on for the first time, all wobbly-kneed.

      Makes me remember our '79 Chevette- stalled all the time, then did so on a railroad track crossing ramp and my sister glided into a busy street- totaled it (thank heaven for that) and didn't kill my sister. Dad should've bought a Colt!
      • 5 Years Ago
      My then girlfriend now wife had a 1978 Colt, blue with white hardtop. It was really a pretty good car, but it did have one major flaw. The distributor was positioned in such a way that if you drove through a puddle it could splash water up onto it, thus causing the car to run poorly, if at all, until it dried out. Unfortunately I was too dumb to correctly diagnose the problem at the time, so she kept having to stop at a garage on the long drive home from college, and they'd lie to her and say it was something else, like the points, to make a few bucks off her.

      (Yes, it actually had points that had to be changed. My upscale 1977 Dodge Monaco didn't have any stinking points. That full-sized American made luxury automobile had electronic ignition!)

      And yes. You could score in the back seat.
        • 5 Years Ago
        LMAO ! You made my afternoon with that comment!. I love it.
        • 5 Years Ago
        Yeah I figured they just used small people to make the Colt's back seat look big in comparison to the Pinto, but then I noticed the hips on the lady when she was putting luggage into the trunk. Looks like she has some luggage in her trunk too. It would be nice to find one of these in good shape and put a modern Mitsu 4G63T engine into it.
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