• Oct 28, 2009
Hyundai Genesis by Street Concepts - Click image to enlarge

Over the years, thousands of cars with custom paint jobs have littered the floor at the Specialty Equipment Market Association (SEMA) Show in Las Vegas. But almost all of them arrive already painted and ready to show. At next week's SEMA Show in Las Vegas, however, Street Concepts will be showing off a special Hyundai Genesis Sedan that will arrive at the show with a clean pearl white finish. Over the course of the show, which lasts practically all week, Detroit artist Courtney Mason will apply a new graphic design to the car using special paint pens to create a unique look.

Aside from the paint, the rest of the theme is black chrome with 22-inch wheels and assorted trim pieces getting said finish. Did we mention the carbon fiber roof panels, a big ol' set of Brembo brakes, and the Magnaflow exhaust system? Check out the complete press release after the jump.

[Source: Hyundai]

PRESS RELEASE
:

GENESIS SEDAN TO RECEIVE CUSTOM PAINT GRAPHIC LIVE AT SEMA
Street Concepts and Designer Courtney Mason Bring an Artistic Display to the Show Floor

FOUNTAIN VALLEY, Calif., Oct. 28, 2009 – Hyundai Motor America and Street Concepts, one of the leading developers of auto show vehicles, bring custom vehicle design live to the Specialty Equipment Market Association (SEMA) Show with a paint demonstration on a Genesis sedan. Detroit-based illustrator and graphic designer Courtney Mason will paint a one-of-a-kind graphic on a Pearl White Street Concepts Genesis sedan in Hyundai's display at the Las Vegas Convention Center Nov. 3–6, 2009 (booth #24387). This marks the eighth consecutive year Hyundai has partnered with Street Concepts.

Using special paint pens, Mason will place her signature stamp on a "blank canvas" Genesis sedan. Mason's illustrations are typically figurative and inspired by organic forms found throughout nature. As the co-founder of Studio Jellyfish (http://www.studiojellyfish.com), Mason has worked with clients such as Nokia, Motorola, Sony BMG, VH1 and Rockstar Games.

In addition to the graphic, the Street Concepts Genesis exterior will be outfitted with 3M carbon fiber roof panels, black chrome accents by Chrome Tech, and upper and lower spoilers from RKSport. The vehicle will boast upper and lower E&G front mesh grilles also finished in black chrome by Chrome Tech. Interior features include custom suede and piano black detailing as well as carbon fiber dash accents.

"The Genesis sedan serves as the perfect platform for a one-of-a-kind high-performance vehicle at SEMA," said Shawn Williams, owner, Street Concepts. "We were able to capitalize on what the Genesis already has to offer – smooth lines, luxurious interior features and a world-class Tau V8 engine – to create a customized vehicle sure to inspire the tuner crowd."
The custom Genesis will showcase Nutek Series 530 22-inch wheels featuring Chrome Tech black chrome wheel centers with black lips and General Exclaim UHP tires. Eibach lowering springs, Brembo brakes and a Magnaflow cat-back exhaust will further enhance the performance of the standard 4.6-liter V8 engine, improving on the impressive 375 horsepower pumped out by the factory engine.

Audio and video enhancements will include a custom Harman International audio system, Nav-TV interface and Vizualogic headrest monitors.

"Matching the sophisticated design of the Genesis sedan with the artistic ability of Courtney Mason and the show-car experience of Shawn Williams created a 'dream team' for SEMA," said Michael Deitz, manager, Product Planning, Hyundai Motor America. "Inspired by the creative minds involved in the project, we decided to showcase the final design of the vehicle live on the showroom floor to involve the SEMA crowd in the experience."

STREET CONCEPTS
Street Concepts was formed in June 1998 to build award-winning show vehicles for the corporate world. Street Concepts has built numerous top quality show vehicles for an array of manufacturers including Kenwood USA, Oakley, Toyo Tires, MHT Wheels, Mazda Design and several local radio stations. Street Concepts vehicles have graced the pages of magazines such as Truckin', Street Trucks, Today's SUV, Lowrider, Lowrider Euro, Import Tuner, Car Audio, Hot Rod and Motor Trend.

HYUNDAI MOTOR AMERICA
Hyundai Motor America, headquartered in Fountain Valley, Calif., is a subsidiary of Hyundai Motor Co. of Korea. Hyundai vehicles are distributed throughout the United States by Hyundai Motor America and are sold and serviced through more than 790 dealerships nationwide. All Hyundai vehicles sold in the U.S. are covered by The Hyundai Advantage, America's Best Warranty. In addition, Hyundai Assurance is now offered on all new vehicles leased or purchased from a certified Hyundai dealer. The program is available to any consumer, regardless of age, health, employment record or financed amount of the vehicle. The program is complimentary for the first 12 months.


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    • 1 Second Ago
  • 8 Comments
      JDM Life
      • 5 Years Ago
      IDK but everything I see this car i just cant stop seeing Lexus GS....



      Hyundai should have just mad another brand for their luxury cars...
      • 5 Years Ago
      CMYK art on white works on so many levels.
      • 5 Years Ago
      Can't believe I won't be able to make SEMA this year. The Genesis has real potential in the tuner market. I think with some good examples at SEMA, their popularity will take off.

      http://www.tunedperception.com
      • 5 Years Ago
      Hmmm, while the idea is interesting, I wonder if it is sending a mixed message to the target audience for the Genesis.

      On the one hand you have Hyundai comparing this car with Lexii, Bimmers and Mercs in terms of build quality, interior fittings and other metrics of a staid luxury vehicle.

      Then they throw dubs on it and paint a blue-hairded chick on it for SEMA?

      It seems like they are a little confused in what kind of message they are trying to give. Are they trying to lure traditional luxury car buyers, or the mod-crazy youth, or both? I don't think both is possible, but maybe it is...
        • 5 Years Ago
        Their message is pretty clear cut.
        The genesis sedan is to be in competition with the BMW/Lexus crowd.
        While their coup version that comes at a much lower price is targeted at the G37/S2k/Rx8/370z/ tuner crowd who are looking for another well done rear wheel drive car to make their own.
        The two models might bear the name genesis however, they are in no way similar in the feeling of driving or even chassis size.

      • 5 Years Ago
      Wild. I think I dated that chick back in college...
      Stop
      • 5 Years Ago
      They should have put the badge with different grill, look at this video, looks 1000 times better and classier than the current one:

      http://www.youtube.com/watch?v=fXcevueijcA
      • 5 Years Ago
      Looks like a Duran Duran album cover. :-)