First Drive: 2010 Lincoln MKT EcoBoost has soul of a sports sedan, controversial looks
In 1998, Lincoln's overall sales made it the number one luxury brand in America. The Navigator, Continental and Town Car weren't exactly world beaters – let alone an enthusiast's cup of Darjeeling, but the typical Lincoln buyer was getting precisely what he or she expected: soft, cozy, squishy cruisers for soft, squishy old people. In the decade that followed, Ford's U.S. luxury arm has seen about as much success as a modern day typewriter salesman. Mistakes have been made. The Blackwood. The Aviator. The LS. All big-time blunders – tragically so with the Romulan cloak-inspired design of the LS, as it was a pretty good car under that anonymous sheetmetal – and all consigned to history.
It's easier than ever to tell a Lincoln from 100 yards out.
Fast forward to 2009, and yesterday's gaffes have been replaced with a group of indecipherably-named vehicles that don't seem to be catching the eye of the car-buying public. The MKS, MKZ and MKX are nice enough, with tons of tech and luxury amenities, but America's buying public doesn't seem impressed.Admittedly, the biggest reason Lincoln was kicking ass on the luxury sales charts last decade was the Navigator. It was big, it could haul heavy loads and it had an over-the-top style that affluent Americans were looking for at the time. Today's Lincoln lineup continues to feature the Navi, but the hefty SUV is no long the toast of the town and its massive girth and lousy fuel economy are borderline synonymous with PR losers like global warming and dependence on foreign oil. The 2010 Lincoln MKT is sized to replace the Navigator, but with the improved packaging, comfort and efficiency of a car-based crossover. We exercised a pair of EcoBoost-powered luxury barges through the twists and turns of Ann Arbor, Michigan to answer one simple question: does the 2010 Lincoln MKT have what it takes to become the spiritual successor to the Navigator and help shake the Lincoln brand of its decade-long sales slump? Hit the jump to find out.
Photos copyright ©2009 Chris Shunk / Weblogs, Inc.
For every vehicle that Lincoln has in its lineup, there is a mechanically identical Ford on the more pedestrian side of the gene pool. The MKT is no different, sharing its platform and powertrains with the boxier Ford Flex. To distinguish the two CUVs, Ford is employing a "differentiated top-hat strategy." That means precisely zero sheet metal and fewer interior parts are shared between the two models. That's a terrific change of pace for Dearborn's luxury stepchild, as the days of Lincolns that looked way too much like their Ford siblings are still fresh in our minds. Heck, the "in showrooms now" MKX is still a dead ringer for the Ford Edge, so thorny reminders of its blue collar heritage are still alive and well within Lincoln's current lineup.

When we first laid eyes on the concept version of the MKT at the 2008 Detroit Auto Show, we were surprised by its odd-looking aesthetics. The tintless glass roof made the massive crossover concept appear to suffer from male pattern baldness, while the exaggerated D-pillar was overshadowed by a bulging hindquarters that made J-Lo's booty look benign. Fortunately the production MKT manages to be better looking than the concept, but we wouldn't exactly say Lincoln's new Freightliner is a looker, either.
Up front, Lincoln turned up the design DNA with its new corporate mug. The split waterfall grille is divided by the four pointed star, and whether you love or loathe Lincoln's new face, it's hard to argue that it's now easier than ever to tell a Lincoln from 100 yards out. The front end rounds nicely into the MKT's overtly chiseled belt line, which moves across the profile undisturbed until it ramps up at the rear wheel.


When viewed from behind, the story gets better, as the smooth transition from the roof to the minimalist bumper and interesting, if over-the-top, tail lamps shows that this Lincoln looks best when it's ahead of you. That rump, by the way, was forged with magnesium and aluminum, shaving 22 pounds from the MKT's 5,000-pound curb weight. Sure, Lincoln's newest crossover is a bit homely, but there isn't exactly a plethora of visually stunning luxury family haulers on the market, either.
The MKT felt more powerful than the 400 pound-heavier Audi Q7.
While we were less than thrilled with the MKT's polarizing exterior, the story improves once you step inside the CUV's commodious interior. High quality leather and soft touch materials abound, with truly impressive blond wood accents that add plenty of visual pop. Ford has faithfully provided very comfortable seating surfaces for some time, and the MKT continues that tradition, but with an added dose of leather-clad luxury. The MKT can be had in several interior combinations, all of which include a third-row seat. Our Ecoboost-powered test vehicle came equipped with the $4,000 Spec 201A package, which includes Ford's excellent Travel Link navigation package, chrome 20-inch alloys, a panoramic moonroof and second row captain's chairs that mirror the excellent seats in the front row. The third row looks to be about the same size as its Flex sibling; just big enough for a couple of amiable teenagers.

With all rows upright, there is 17.9 cubic feet of space aft of the third row, but available cubes jumps all the way up to 75.9 when the second and third row seats are stowed. Spec 201A also includes a compressor-powered mini-fridge between the second row seats; a feature that MSRPs for $895 as a stand-alone option. The fridge can hold all of seven cans (or about three water bottles) of cooled refreshment, and it can freeze ice in half the time of your Maytag – a good thing considering it costs as much as the appliance in your kitchen.
Behind the wheel, we were immediately presented with the thick, leather-wrapped steering wheel with a real "hold me" feel. Beyond the tiller are Lincoln's corporate white-on-black gauges, which are simultaneously stylish and easy to read. The supple seating surfaces are matched with equally impressive armrests at the door and the center console. The general largesse of the MKT is also evident in the cockpit, as both leg room and hip clearance is plentiful, even for the widest of Autobloggers.




When it's time to take off, the MKT starts with a touch of a button (doesn't everything), bringing Ford's newest powertrain to life. The twin turbocharged 3.5-liter EcoBoost V6 boasts 355 horsepower and 350 pound-feet of torque from 1,500 RPM all the way to 5,250 RPM, resulting in healthy, lag-free acceleration in almost any situation. Ford's claim of the EcoBoost V6 delivering the power of a V8 with the fuel economy of a six-pot are born out through the numbers, returning an EPA-tested 16 MPG in the city and 22 MPG on the highway.
To properly show off the capabilities of the MKT's twin-boosted powerplant, Lincoln provided a V8-powered Audi Q7 to compare and contrast. The Q7's 4.2-liter powerplant flexes its muscles to the tune of 350 hp and 325 lb-ft of twist, similar numbers to the MKT, yet the four-ringed crossover manages only 13/18 EPA numbers, or four fewer highway mpg than the Lincoln. The MKT is also a bit friendlier to the environment than the Q7, as Lincoln claims 19 percent fewer CO2 emissions. When driving the vehicles back to back, the MKT felt significantly more powerful than the 400 pound-heavier Audi, as the Super CUV went from zero to cruising speed with more authority, while providing more punch when accelerating from steady speeds.

The EcoBoost V6 sounds good, too, with a quiet roar on heavy acceleration, and the MKT doesn't just win in terms of power, either, as the large crossover proved to be more agile in the curves while sporting a more impressive, quieter cabin. The Q7 felt tank-like in comparison to the longer, lighter MKT, though the Audi did supply more steering feedback and confidence-inspiring braking compared to the MKT's somewhat numb wheel and spongy stoppers.
The MKT is a fine entry in the large luxury crossover market.
The Lincoln engineering team tells us that special attention was paid to the MKT's road handling prowess, and the Ecoboost-equipped variant received a stiffer suspension both front and rear. The Ford stat machine says that the MKT registers a roll gradient score of 3.8 and a roll dampening tally of 23.6, better than the Q7 or the Acura MDX. Our experience with the MKT showed that the big crossover did remain flat and composed at speed on twisty roads, and we feel that the MKT's lower, wagonesque stance helped keep its 255/45/R20 Goodyear radials firmly planted to the road. Despite the MKT's fairly impressive performance chops, this three-row crossover is still at its best when cruising, proving flat out comfy in every environment, with a plush, bump-soaking ride, a pristine THX sound system and terrific ride height and visibility. During our road trip we were able to hold conversations in muted tones thanks to laminated glass and sound deadening insulation. We did detect some minor road noise emanating from the spanking new Goodyear radials, but the back roads we traversed could be at least partly to blame for the intermittent issue.

With the 2010 Lincoln MKT, the Blue Oval appears to have a very competent luxury cruiser that can stand up to the competition in terms of performance, efficiency, technology and luxury amenities. But while we enjoyed our time behind the wheel, we still don't see Lincoln's new crossover as being the answer to Ford's prayers. The MKT may have the size and luxury to replace the Navigator, but despite its assertive love-it-or-hate-it design, it just doesn't have that "King of the Road" swagger that made Lincoln's first SUV a smash hit in the urban jungle. The MKT is most certainly a fine entry in the large luxury crossover market, though, and that might be all that's needed to keep Lincoln buyers in the family when the time comes to trade in their aging Navis.
Photos copyright ©2009 Chris Shunk / Weblogs, Inc.















Reader Comments (Page 1 of 5)
Luis 12:00PM (10/28/2009)
Nice cars, but the naming has to GO. NOW. QUICKLY. MKS? MKZ? WTF! I don't know which is which is you just call them by their names.
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thomas 12:28PM (10/28/2009)
i blame zeh germans.
the name i can personally live with. i just wish the grille wasn't turned up to 11.
nrb 12:34PM (10/28/2009)
The names are confusing, but look at Audi, Caddy, Lexus, BMW, Acura, Infiniti, etc...
They're all a mish-mash of numbers and letters. For some reason, we're only bothered when Lincoln does it.
zamafir 12:48PM (10/28/2009)
"They're all a mish-mash of numbers and letters. For some reason, we're only bothered when Lincoln does it."
No. They're not.
Compact - 3 series, A4
Mid - 5 series, A6
Large - 7 series, A8
SUV
X3, Q5
X5, Q7
Sporty
M3, RS4
M5, RS6
You'll notice it's not a mismash, instead it's a size designation (a4/3 series) and in BMW's case a representation of performance (328 vs 335). Conveniently, and logically, these designations increase in size and also vary depending on sort. Lincoln's the only brand i can think of that uses size/class designation for all their cars and uses the secondary designation with no relation to anything really.
MKS and MKX, if you're not a lincoln fan, would you expect one to be a car and one to be an suv?
Sal Collaziano 12:58PM (10/28/2009)
I can deal with the name as long as I like the vehicle. I recently sat in an MKT and I found it very, very comfortable inside. To me, it seems like more of a replacement for the Town Car than the Navigator. This vehicle doesn't feel nearly as roomy as a full-size SUV. However, it IS very comfortable and luxurious inside.
With the EcoBoost motor, the performance is right where it needs to be - if not more so. This is a nice vehicle and I love everything about it other than the "wagony" look. It's a little more "wagony" than I thought it would be.. Nonetheless, I think it's going to sell a LOT.. Far more so than the Cadillac SRX... I don't think the two really compete with one another - but for a small Crossover type vehicle - I think the Lincoln is what more Americans are going to desire.. Time will tell...
Sal Collaziano
http://www.lincolnmkt.com
Luis 1:49PM (10/28/2009)
Agreed: using letters/numbers to indicate series' is not confusing...in fact it can help rank-order whatever you're trying to organize. 1,3, 5, 6, 7-series all make sense. C, E, S-class make sense. Same with A4,5,6,8/Q5,7 and even the ES, IS, LS, GS and LX/RX/GX etc.
MKT, MKX, MKS, MKZ... I don't know what goes where. It doesn't make sense. Therefore they should've gone with something like MK-1, MK-2 or use the latter letter for the size/slot in the line-up. Smaller car being MK-A, middle car MK-C, and larger MK-E and truck-things MK-X, Y, Z...or something. Randomly assigning the third letter is confusing.
dajking 2:33PM (10/28/2009)
I don't understand what the problem is with the naming...
MKX: Crossover (X)
MKS: Sedan (S)
MKT: Tourer (T)
MKZ: Zephyr (Z) although this naming is unfortunate
The MK designation is familiar with Lincoln products from the past and the last letter simply designates what kind of vehicle it is. Cadillac did it with the STS (Seville Touring Sedan) so why complain when Lincoln does it?
And as far as the styling...at least now Lincoln is known for having some kind of style.
Greg Aryous 3:02PM (10/28/2009)
Naming conventions by BMW, MB and Lexus are TM and (R) protected so Lincoln could not use similar (and logical) letter-number names for their vehicles as luxury trends have dictated for years. Personally I think Lincoln should have stuck with "names" (Navigator) and differentiated themselves that way... like "Genisis" did.
nrb 3:18PM (10/28/2009)
Thanks dajking. Just because some people take the time to figure out the lettering convention for some brands and not others, they criticize the ones they couldn't be bothered to figure out.
Greg, I agree that I would have liked them to stick with "normal" names. Let's just criticize all that don't do it and not single out Lincoln. Also, I hope you were joking about the Genesis, as Hyundai uses the exact same name to refer to two completely different vehicles. That's nonsensical.
Tyler 6:48PM (10/28/2009)
Yeah I don't know who ever thought that random numbers and letters sounds better than a prestigious name, and Lincoln needs to stop with the obnoxious/weird styling, they're not up to that level yet and have a lot more time to work on brand name, then they can go crazy.
Whitecollarcriminal 8:29PM (10/28/2009)
Everyone go to TTAC.com and read Robert's review on the MKT.
YOU'll LOVE IT.
PJ 10:10PM (10/28/2009)
The problem with Lincoln's naming isn't because there's something wrong with alphanumerics in and of themselves. For those names to work successfully, though, your brand name has to have enough value *on its own* that it doesn't really matter what the specific model is. That is, a 5-Series owner likely doesn't say they drive "a 535xiT," they say they drive "a BMW." Or "a Lexus," or "a Mercedes."
Saying you drive "a Lincoln" doesn't carry the same cachet, which is why Navigator drivers say they drive "a Navigator," and real model names would be much more to their advantage, at least for now. Detroit marketers seem to think alphanumeric names *create* the cachet, which is all backwards.
As for the MKT, the stylists just killed this project. It's a good basic platform with a Right whale's face (http://nopas.files.wordpress.com/2008/04/rightwhale.jpeg) and a cross-eyed rear end. It makes my head hurt that multiple people saw this mess of a design and rubber-stamped it into production.
TKE 12:01PM (10/28/2009)
Speaking of controversial looks: i don't know what the controversy is. you mean some people think it looks good/some people don't so they argue and that's a controversy? some people think it looks good? seriously? maybe when blindfolded or in the pitch black of a moonless night. (http://www.goodcarbadcar.net/2009/10/lincoln-mkt-photos.html)
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mk15 12:40PM (10/28/2009)
I personally just keep thinking "whale" when I see the grille. If I were driving this thing, I hope I don't get a sudden urge to go trawling for krill.
But it's all down to personal aesthetics. I don't find this offensive, just not something I personally like. There are people who truly liked the design for the Aztek, and I'm one of those who didn't actually mind the Aztek's looks so much except that it reminded me the municipality's garbage trucks.
akboss302 12:49PM (10/28/2009)
I think this is one of the most successful new design languages out there and works wonderfully. I'd much rather drive this than the stupid shield-faced Acuras or the overdosed-on-prozak Mazdas.
Shiftright 1:02PM (10/28/2009)
I can see how it's not for everyone, but the design language is well resolved and cohesive, with lots of finely detailed character. It's growing on me, and when seen as a replacement to teh Navigator, it makes a lot of sense. The interior is beautiful, it has a fantastic engine and it actually handles well.
Chibi Chaingun - blackhivemedia.com 2:38PM (10/28/2009)
I think it looks pretty good in that at least it doesn't like like a clone of every other CUV/SUV out there that already looks like every other CUV/SUV out there.
Luis 12:01PM (10/28/2009)
Jesus this comment system blows.
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thomas 12:26PM (10/28/2009)
ROFLMAO
amen.
(at first i was like "who the &**$*&^ is this tool leaving all these comments?!??!" then i saw why.)
KeatMP 3:21PM (10/28/2009)
+1 For an update to the comment system!