REPORT: Peugeot also wants ties with BMW that go beyond engines and platforms
The quest for Peugeot is to find a way to remain independent to continue to make money doing it. The French automaker expects an operating loss of up to €1.5 billion ($2.25B U.S.) this year, which is less than expected. But the company foresees a return to black next year, and part of the strategy for that would be lowering costs through tie-ups, such as its deal to sell rebranded Mitsubishi i-Mievs.
Nevertheless, it will be BMW that needs to see sense in a stronger PSA union. Items like HVAC units and transmissions – when they work – are anonymous; no one knows or really cares where they come from. As for powertrains, the German firm has spoken before of wanting to lower development costs, especially in the area of small engine development which could help it with its numerous small car initiatives.
[Source: Automotive News – sub. req'd.]
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