• Oct 26, 2009

Click above to watch the video after the jump

With debuts for new vehicles scheduled months in advance, automakers like to keep us on our proverbial toes with sneak previews. Sometimes they give them to us, and we in turn pass them on to you. Sometimes they give previews to its top customers, who are sworn to secrecy. But whoever they want to show the car to in advance, those people need to, you know...actually see the car.

Volvo, on the other hand, has decided to do things a little differently. The Swedish automaker invited an artist by the name of Eşref Armağan to see the upcoming new S60 sedan, scheduled for its public debut at the Geneva Motor Show next March. The catch? Armağan is blind, and has been since birth.

In order to captivate our imaginations, Volvo's released a series of blurry videos chronicling Armağan's encounter with the S60, the first of which you can view after the jump with more available on Volvo's Facebook page. As far as social media campaigns go, they're worth a watch. And if you squint, you can almost make out what the sedan might look like.

[Source: Volvo via YouTube and Facebook]


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    • 1 Second Ago
  • 11 Comments
      • 5 Years Ago
      Powerful. Very cool. Kind of like the Ford Mustang for the blind man but in a different sense. Anticipating this highly. I hope the S60 is as good as they are promising. I have a feeling Volvo might be heading into a great era of styling. The XC60 is very attractive and the C70 always has had a masculine approach to it that I found appealing. High hopes for the unveiling.
      • 5 Years Ago
      "And if you squint, you can almost make out what the sedan might look like."

      The silhouette is somewhat of a fastback...akin to the P1800 profile, in 4 doors.

      It's a pain to squint at this Volvo...let alone staring at all that blurry.
      • 5 Years Ago
      Kinda see the show car in the blurr
      • 5 Years Ago
      Volvo, styling that only a blind person could love.
        • 5 Years Ago
        I've liked Volvo's styling for the last 8 years or so. Ford did some nice things with the last generation. The updates (like the new XC60) I actually like less. Too..."swoopy." Very organic.
      • 5 Years Ago
      Pretty powerful and interesting way to showcase a product. Great job, Volvo!
      • 5 Years Ago
      about halfway through the video - you can see the S60 reflected in his sunglasses.

      It's an interesting piece of marketing.
      • 5 Years Ago
      He draws better than me and I have 20/20. Great video.
      • 5 Years Ago
      Very pretentious.

      The blind guy, the music, come on, it is a car for Pete's sake.
        • 5 Years Ago
        Using blind guys to showcase cars is becoming quite popular, Ford put a gt mustang into the hands of a blind driver for their "ford mustang unleashed" campaign. Next big thing, deaf guys promoting sound systems.