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Click above to watch the video after the jump

The 1980s. The decade that gave us Knight Rider, Gobots, rolled jeans and poofy hair also produced a lot of lousy cars. There were a few good ones, too, and the 1986 Taurus is at the top of the list. The new-at-the-time Taurus was a near instant phenomenon as it garnered over 200,000 sales in its first year along with the Motor Trend Car of the Year award and a spot on Car and Driver's 10Best list.

We'd argue that the Taurus was a family sedan far ahead of its time, but even the best product doesn't move off the showroom floor to the tune of 200,000 units without great marketing. Well, at least great-for-1986 marketing. Hit the jump to watch a one minute long Taurus commercial from the Taurus' first year on the market.

Back in the '80s commercials were all about the jingle, and this Taurus spot is a real toe tapper. And you won't have to count how many times the words Ford and Taurus are uttered, because we already did (seven Ford and 10 Taurus mentions). Fair warning: If you watch this ad you may be brainwashed into thinking that the Taurus is the American car that has exactly what you've been looking for. It happened to Neff, and it could happen to you.

[Source: YouTube]



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    • 1 Second Ago
  • 31 Comments
      • 5 Years Ago
      Wow, what a horrid commercial, but I like the bit about Ford 'listening to us'... rubbish.
        • 5 Years Ago
        I'm guessing you weren't around in the '80s.
      • 5 Years Ago
      I can almost hear trey parker singing that. . .
      • 5 Years Ago
      Am I the only one who listened to this like 5 times?
      • 5 Years Ago
      We had an '88 Taurus LX. Two-tone black and gray, digital dash. Sucker was loud and heavy but very well built, gave us no trouble ever.

      Got a red '93 Taurus SHO a bit later and dang, was that car a blast to drive. The Yamaha six sounded great too.

      The Taurus really got nasty-looking in its second generation, when Ford turned it into a jellybean.
        • 5 Years Ago
        I believe you mean the 3rd gen.
      • 5 Years Ago
      hahaha. Reminds me of the Menards commercials right now. Still, that car was ahead of its time, but then fell behind just as quick. It was a great vehicle but then became a stigma for the worthless and cheap. Now, Taurus is trying to claim its spot back in the full-sized market. I remember my mom's '91 Taurus wagon. POS, but it moved. :P
      • 5 Years Ago
      Sorry, the 1986 Audi 5000 Turbo Quattro was MILES and YEARS ahead of anything Ford ever produced. Stamp that.
        • 5 Years Ago
        They just now realized the advantages of AWD+Turbo Power while Audi has been down that road since the 80's.

        Say what you want about those old Audis, but they are tanks and with proper maintenance, they can go hundreds of thousands of miles.
        • 5 Years Ago
        Anything?
        *cough*RS200*cough*GT40*cough*etc.
      • 5 Years Ago
      This car was nothing but a third rate ripoff of an Audi, except with crap reliability.
        • 5 Years Ago
        And Ford wants the "new" one associated with that.

        Bold Moves.
        • 5 Years Ago
        You obviously weren't around in the '80's. Audis were remarkably awful cars back then, truly the worst in the industry for reliability. In all measures of mechanical and electrical quality they were right up there with '80's Hyundais. Thank goodness we aren't in the '80's anymore.
        • 5 Years Ago
        No, I believe that they exceeded Audi's crap reliability quite nicely.
      • 5 Years Ago
      Wow, that family looked like mine! I'm sold.
      • 5 Years Ago
      ...lately.
        • 5 Years Ago
        I have driven a Ford lately and it is scary. JK
        • 5 Years Ago
        Yeah, why'd the best part of 80s Ford ads get cut off?
      • 5 Years Ago
      YouTube needs Unplay button.
      • 5 Years Ago
      How times have changed. The standard engine in the 86 Taurus was a 2.5 liter 4 putting out 92 hp. Upgraded models had a 3 litre 6 for 140 hp. Vroom vroom!

      Standard wheels were 14". Upgrades were 15". Sa-weet!

      All models came with generous panel gaps, which conveniently expanded as the car grew older. I never could figure out how they did that.
      • 5 Years Ago
      What was so appealing about this car? Was it really cheap? I dont know why anyone would choose an 86 Taurus over something like an 86 Accord or Maxima unless it was really cheap compared to the japanese cars.
        • 5 Years Ago
        It was actually a little bit ahead of most Japanese cars of the time too.
        • 5 Years Ago
        Are you serious? People bought this car in droves because it was revolutionary compared to the long, boxy and incredibly ugly cars Detroit was making in the late 70s and early 80s. It was bigger and roomier than the accords of its day, it had cool euro-styling and it was a pleasure to drive...at least when compared to a crown vic.
        • 5 Years Ago
        The Taurus was considerably larger than the Japanese cars back then, which were still pretty much compacts. It was so radically different at the time. You have to take into account that Ford's previous offering was the dreadful LTD, with rounded-off corners for their new "aero look", and its main competitors were the horribly boxy GM A-bodies and I can't even remember what from Chrysler - some form of stretched K-car I think. The Audi was the first car with flush-mounted side glass, which was a really fresh and sleek new look. It was much more expensive, so when Ford came out with something that was even a little similar to it, people went nuts. I remember the first time we saw one on the road and started yelling, 'there it is!!!" Hey, there wasn't much to cheer about back then. We liked looking at it, but when my mom was in the market for a car in late '86, we drove a Sable and HATED it. It seemed giant and ponderous, had mouse-fur upholstery, and rear headrests that blocked all visibility. Quite a letdown, but we still thought they were cool and I remember this commercial well. Ford was all about the "airflow waves" over their oval logo to show how modern and aerodynamic they were.
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