• Oct 22, 2009
2010 Volkswagen GTI Mark VI prize car – Click above for high-res image gallery

Volkswagen is no stranger to promoting its vehicles using games for the iPhone and iPhone Touch. Witness such forgetables as Volkswagen Polo Challenge 3D [iTunes link] and Volkswagen Scirocco R 24H Challenge 3D [iTunes link], both by developer FISHLABS. Neither game is very fun to play, being on the early end of the curve for racing games on Apple's smart phone. For the launch of the new GTI, however, Volkswagen got smart and instead partnered with developer Firemint, which already has a well received racing game for sale in the App Store called Real Racing [iTunes link]. Together, the two companies have put out Real Racing GTI [iTunes link], a free version of the $6.99 app that exclusively features the new 2010 Volkswagen GTI.

We'll get to the game in a second, but the big news is that VW is putting some promotional muscle behind the app by launching a contest (view rules and regulations here) to give away six brand new, limited edition GTIs just for playing the game. Thankfully, your chances of winning are not tied to your skill level, and entering involves simply registering through the game and completing a race. What's more, you can enter once per day and Volkswagen will pick a winner each week for the next six. The GTI prize cars are limited edition models with numbered dash plaques, special interior and exterior trim and unique 18-inch black wheels.

Real Racing GTI App images – Click above for high-res image gallery

As for the game, it's pretty solid. While only featuring the GTI and fewer tracks, all the gameplay mechanics are the same as the paid app. The control settings are also extensive allowing you to steer using either the device's accelerometer or a steering wheel on the screen, as well as choosing between auto or manual modes for accelerating and braking. The competition AI, however, is pretty weak, allowing you to pass them all from the back of the grid before the first turn and then hanging on the back of your bumper for the rest of the race.

So here's our advice: DO NOT download Real Racing GTI and DO NOT register for the contest to win one of six limited edition GTIs. We think we have a real shot at winning and don't want you all throwing the curve.




[Source: Volkswagen | iTunes link]


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    • 1 Second Ago
  • 17 Comments
      • 5 Years Ago
      VW caught a lot of flak for stating last year outright that it would answer every other brand's iPhone and Social Networking attempts with its "Product Portfolio", then promptly changing its opinion and strategy 180 degrees about such efforts.
      • 5 Years Ago
      US only for the prize. Boo!
      • 5 Years Ago
      Yeah Stephen, sorry. Rules are Rules ;)
      • 5 Years Ago
      Cool, I want a GTI, but still not going to get a Ipod.
      • 5 Years Ago
      "Volkswagen is no stranger to promoting its vehicles using games for the iPhone and iPhone Touch."

      What's an iPhone Touch? Mine has a touchscreen, so I guess I actually have an iPhone Touch, but then what is the regular iPhone? ;)

      Luckily I also have a Mac so I didn't have to worry about all of those viruses you will get if you try to register for the contest...
      • 5 Years Ago
      I'm determined to win this car. I'm considering a GTI anyways but I love the little touches on this limited edition model.
      • 5 Years Ago
      Yet Another Useless iPhone Game App...!?!?!?

      http://www.carnorama.com
        • 5 Years Ago
        How is a game useless? And how is potentially winning a car useless?

        Yet another useless post from carnorama.com?!?!?
      • 5 Years Ago
      It won't let me download... says there is no room.

      I guess clicking the "fill remaining space on iPhone with music" doesn't leave any room for OTA apps. :(
      • 5 Years Ago
      Yeah this looks like a stupid app. Don't download it or register to win, it'd be a waste of your time ;)
        • 5 Years Ago
        Don't tell me what to do.
        • 5 Years Ago
        Also, FYI, just tried to download it. Since it's over 10MB you can't do it from a 3G connection, you either have to do it from Wi-fi or from your iTunes. Just a heads up.
      • 5 Years Ago
      What, so if I don't have an iPhone, I can't register to win? That doesn't seem fair.
      • 5 Years Ago
      If only I had an iPhone.....
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