Ford is diving into the burgeoning social media world head first. Based on the success of its Fiesta Movement, the Blue Oval has decided to launch a new program called Fusion 41 – so named because of the Fusion Hybrid's 41 mile-per-gallon EPA estimate in the city and the fact that Ford will have 41 participants in its new game.
A total of eight Fusion or Fusion Hybrid owners will be chosen from all applicants based on their social media presence, and those drivers will each choose four friends or family members to join their team. Ford will then hand out assignments that must be completed with photo and video proof that is to be uploaded to the driver's Facebook profile. Ford's calling the program an "automotive relay race," whatever that means.
So, what's the incentive to participate? For starters, each team will be given a new Fusion for the challenge, and the winning team captain will have their own Fusion or Fusion Hybrid paid off by Ford. Not bad, eh? Plus, participating team members from the winning group will earn free gas for one full year. Want to know more? Click past the break for the press release and visit www.fusion41.com before November 6th to enter the contest.