Rum Runner: Schumacher bides his time driving for Bacardi while plotting return to F1

So what is Michael Schumacher up to these days? Well, having retired as one of the highest-paid sports figures of all time, pretty much anything he wants. But even in retirement, Schumi makes more than most F1 drivers. Part of his ongoing sponsorship portfolio includes acting as a spokesman for Bacardi, which recently ran a contest to award a driving experience with the seven-time world champion at the Ascari track in Spain.
A lucky blogger out of Hong Kong won and posted about the experience, including video with telematics, from the cockpit of a Maserati GranTurismo – which probably has more to do with another ongoing deal with sister-company Ferrari than anything else. After all, the last time we saw Schumacher drive anything other than a Fiat group product or a motorbike was before he left Benetton.
Meanwhile, reports persist that Schumacher is still plotting a return to the F1 cockpit. After Felipe Massa was injured in Hungary this past summer, Schumi was slated to take his place, but was sidelined with a lingering neck injury of his own. Ferrari continues to lobby for a third-car option to place Michael back on the track alongside Alonso and Massa, but F1 chief Bernie Ecclestone says it ain't happening. For his part, Schumacher isn't ruling out the possibility. Follow the link to F1 Wolf to watch the video.
[Sources: F1Wolf.com and F1-technical.net | Image: Mark Renders/Getty]


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Reader Comments (Page 1 of 1)
xcrunk 9:05AM (10/21/2009)
Schumi's the man!
I would give both testes to be him.
Reply
Louis 9:42AM (10/21/2009)
Unfortunately you need 3 testes to be Schumi.
Louis 9:41AM (10/21/2009)
Massa, Alonso, and Schumi on the line for Ferrari would be ridiculous. Sort of like the Yankees, so much money.
Reply
F1Mikal 9:48AM (10/21/2009)
Page 15 of today's NYTimes there is a (terrible) ad for Omega watches with Schumacher; HUGE photo, him with an magnifying eyepiece and some sort of attachment to his forehead to make him 'look' like a watchmaker.
Bad, just really bad.
F1Mikal
Reply
JSams4131 10:12AM (10/21/2009)
haha Probably one of the reasons he wants to get back in the car...oppurtunity to decline media days due to race weekends and busy schedules
Jeremy 10:10AM (10/21/2009)
"After all, the last time we saw Schumacher drive anything other than a Fiat group product or a motorbike was before he left Benetton."
Here's Schumi on a Honda, from Autoblog last year....
http://www.autoblog.com/2008/11/17/honda-offers-michael-schumacher-a-ride-in-world-superbike-champi/
Reply
theSAWzall 10:52AM (10/21/2009)
I guess they don't watch Top Gear either. Unless you don't count when you can't see his face (as the Stig).
pcrager 6:55AM (10/23/2009)
You really think the Schumacher is the Stig? haha
Redline 11:00AM (10/21/2009)
Yes, that's a bike, read again..
"After all, the last time we saw Schumacher drive anything other than a Fiat group product or a motorbike was before he left Benetton."
...now look at the word "motorbike"