Mini uses spare art for new 2010 calendar
Minimalism Calendar -- Click above for high-res image gallery
Mini made a calendar. Or rather, Mini assembled a calendar with artworks chosen from among thousands submitted from around the globe. The calendar's theme is Minimalism, and the only rule for submissions was to include a silhouette of the car in the piece. For car calendar fans, there are no topless women – nor topless Minis, for that matter – slathered in oil...
The calendar presents the 12 works chosen by a team of judges that included Mini design head Gert Hildebrand. The works tend toward the funky and, of course, the modern, but if you're a Mini owner they'll probably make you happy just looking at them. You can check out three of the pieces in the high-res gallery below. For the rest of you who don't want a Mini but just want the art, you can find out more about the calendar at the Minimalism site and buy it for €21 ($31 U.S.) at the Mini shop.
Gallery: Mini Minimalism Calendar
[Source: Mini]
Reader Comments (Page 1 of 1)
audi_arena 2:46PM (10/21/2009)
So how long until this is one of the ads...
http://static.howstuffworks.com/gif/street-gang-4-c.jpg
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tbirdfive0 3:14PM (10/21/2009)
Did anyone else try making that shape with thier hands? I can't do it.
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imoore 4:34PM (10/21/2009)
I just tried it too, and I can't do it either. Maybe my limbs aren't flexible enough to do that.
Venom 5:34PM (10/21/2009)
I got it done.
Although in my defense I went to school with Mexican gang members that taught me how to do things like that.
I can also spell Bloods with my hands, kind of cool. lol
Polly Prissy Pants 3:48PM (10/21/2009)
Two evil rabbits French kissing.
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Derek 3:18PM (10/21/2009)
Generally in a calendar, I like to know what days of the week correspond to the dates, not just a list of numbers telling me there are 31 days in October.
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rombick 3:31PM (10/21/2009)
haha .. good point
auto.design 3:41PM (10/21/2009)
I am a fan of both minimalism and Mini's. I'll think I'll be ordering one of these, great stuff
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Greg 4:46PM (10/21/2009)
Mini has the best image marketing going. To date they consistently hit the mark with both print advertising and marketing materials. The campaign reminds me of 60's VW advertising. Hats off.
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Fernando 4:56PM (10/21/2009)
Wessside!
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Rev Junkie 4:57PM (10/21/2009)
Does anyone find it ironic that a former people's car is now an upscale car? And the new Mini is only minimalist in its size, because each Mini has power steering, brakes, windows, locks, mirrors, AC, a heater, defroster, fan, carpet, and all kinds of frills. The real minimalist car is the Ariel Atom. Aside from the bare minimum you need to have a drivable car, it has headlights, brake lights, turn signals, seat belts, a passenger seat, side mirrors, a gauge cluster, a fire extinguisher, fenders, stalks to control the lights and turn signals, and a storage compartment. That is real minimalism.
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ugg.tryptophan 6:47PM (10/21/2009)
what was minimal then cannot be now. due to new standards in safety equipment and the amenities a modern car buyer expects the mini had to be engineered in way that wasn't cost effective.