Clarifying his comments, Ecclestone noted that while it was "unfortunate" to have lost the three-time world champion widely remembered as history's greatest driver, the publicity his death generated ultimately helped the sport attract new followers.
As if the remarks couldn't have been any less sensitive or more revolting in their own right, they were shockingly made to the press in Senna's home country of Brazil – where the 2009 world championship was tied up this weekend – after meeting with the late Senna's sister Viviane and her son Bruno. The late great's nephew is reportedly being closely considered for a race seat next season with either Campos or Manor, two of the new teams joining the grid for the 2010 championship. That is, assuming Bruno can bear the thought of working with someone who characterizes the death of his family member as good for business.
[Source: F1-Live | Image: Clive Rose/Getty]