• Oct 21st 2009 at 6:20PM
  • 48
Believe it or not, nobody has put a muzzle on Bernie Ecclestone yet. After having publicly praised the likes of Adolf Hitler and Saddam Hussein, the Formula One chief has made headlines once again by characterizing the death of Ayrton Senna as "good for F1."

Clarifying his comments, Ecclestone noted that while it was "unfortunate" to have lost the three-time world champion widely remembered as history's greatest driver, the publicity his death generated ultimately helped the sport attract new followers.

As if the remarks couldn't have been any less sensitive or more revolting in their own right, they were shockingly made to the press in Senna's home country of Brazil – where the 2009 world championship was tied up this weekend – after meeting with the late Senna's sister Viviane and her son Bruno. The late great's nephew is reportedly being closely considered for a race seat next season with either Campos or Manor, two of the new teams joining the grid for the 2010 championship. That is, assuming Bruno can bear the thought of working with someone who characterizes the death of his family member as good for business.

[Source: F1-Live | Image: Clive Rose/Getty]

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    • 1 Second Ago
      • 5 Years Ago
      definitely the worst motherf*cker in automotive history.
      hope he dies of a car crash or something.
      • 5 Years Ago
      dementia is also "unfortunate"
      • 5 Years Ago
      (explative deleted) (explative deleted) (explative deleted)

      And that's all I have to say about that (explative deleted).
      • 5 Years Ago
      And the circus clown spoke, again.
      • 5 Years Ago
      What the expletive is wrong with this guy?
      • 5 Years Ago
      Ain't it time for Ecclestone to choke on something and die already?! Senna was one of the best things to happen to motor sports ever! How dare he talk about his death and good publicity in the same sentence?! (furious)
        • 5 Years Ago
        Yes, Ayrton Senna was a fantastic driver (I still have a replica of his trademark "Nacional" cap in my room). And it's because he was such a good driver that his death generated such publicity. Case in point, no one seems to remember Ratzenberger's death the previous day (Mosley even said: 'Roland had been forgotten. So I went to his funeral because everyone went to Senna's. I thought it was important that somebody went to his").

        It wasn't "good" publicity as in "positive" publicity. On the contrary, it was horrible publicity. But it was publicity nonetheless. And that publicity more than likely helped F1. Just like Michael Jackson's death helped him sells records (and a movie). The same happened to 2Pac. And Dale Earnhardt.

        It also helped raise the safety level of F1 cars, as Dale's death did for NASCAR.

        In that sense, yes, it was "good" for F1, as in it produced some "positive" results.
      • 5 Years Ago
      Ecclestone...Better not go to Brazil in the next few...DECADES.

      • 5 Years Ago
      Bernie was simply stating fact. This is absolutely true. It's called the Senna effect, and the same thing happened to NASCAR in 2001 when Dale Earnhardt died. Keep your emotions in check people. Bernie is just calling it straight.
        • 5 Years Ago
        Yup. Just like the Holocaust, the Spanish inquisition and slavery; they all did wonders for human rights....
      • 5 Years Ago
      No doubt that we was one of the most talented drivers ever to race in F1...but i hated Senna!
      I spent years wishing he would crash in every curve, but what happened at Imola that day was a bit too much...
      Bernie is an arrogant and bitter old man, blinded by is humongous fortune and by spending time with other arrogant morons like Max Mosley
      • 5 Years Ago
      The Wikipedia ought to put a picture of this guy next to the definition for megalomaniac.
      • 5 Years Ago
      Thanks for posting the actual quote, IRONFIST.

      Folks, let's not forget that the same week-end, on the same track, Ratzenberger also died. And those two deaths are on top of the number of crashes that happened during practice, qualifying, etc.

      Yet, you don't see a lot of people remembering that (only one person mentioned it in the comments) so clearly, Ayrton Senna's unfortunate death created much publicity. As someone already mentioned, Dale Earnhardt's death did very much the same thing for NASCAR. Or to use a more recent example, Michael Jackson did very much the same thing for his music.

      Yes, Bernie's comment is a little bit crude, but it is true. On top of that, both these deaths drove the safety levels up in these cars. Again, much like Dale Earnhardt did for NASCAR.
      • 5 Years Ago
      The guy is the epitome of crude. Classless, greedy little prick that he is. All the drivers should show their disgust in the last race of the season and drive the first lap at 10 miles an hour with their middle finger raised in salute to the little prick. That'll get some attention!
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