• Oct 17, 2009
According to the number-crunchers over at Edmunds.com, things are looking up for General Motors in the month of October. If preliminary figures hold up, The General's market share should come in at 22.4 percent, a notable gain from the 19.1 percent share the automaker averaged throughout the third quarter of 2009.

Driving this newfound marketplace success is thought to be GM's recent abundance of new product launches, which include important models like the Buick LaCrosse and Cadillac SRX along with the Equinox and Camaro from Chevrolet. GM has received mostly favorable reviews on each of these vehicles and has invested money into advertising and media campaigns.

Still, maintaining the measure of success seen over the last month and continuing to grow that momentum in the long term won't be easy, and GM isn't likely to recapture its position as the dominant player in America that it once was any time soon. Of course, we'll be watching.

[Source: Auto Observer | Photo: Tom Pennington/Getty Images]


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  • 66 Comments
      • 5 Years Ago
      What happened to GM's 30% pins? Laugable. GM will be lucky to maintain 15% U.S. marketshare even with the government allowance. They build junk - period.
      • 5 Years Ago
      LOL Good luck with that.
      • 5 Years Ago
      look here it is, the us gov't OWNS gm they do NOT RUN IT it is still run esentialy the same way it's always been (good thing or bad thing?) i see this happening. i hope it does anyway.
        • 5 Years Ago
        GM is still being run by the same idiots that tanked it but now they essentially have no one to answer to except the taxpayers (HA!). Formula for success?
      • 5 Years Ago
      GM will never regain its competitive edge.It's now owned by the government and unions.
        • 5 Years Ago
        Nothing could be further from the truth. GM is starting to get it's mojo back. Malibu, Camaro, Equinox, SRX, LaCrosse added to their strong truck lines and there is life after death at GM. They also would appear to have really strong products in the pipeline with the Cruze and now the Regal. This would appear to be a company that might actually have a future.

        I do think it is highly unlikely they will be able to hang onto market share though with killing off brands. I get that Saturn customers aren't automatically interested in Chevrolet but I don't understand Pontiac customers (since they were already driving Chevy's anyway).

        Being number 1 isn't as important anymore. These days it is far more important to be profitable and building quality vehices people want. GM seems to be turning the corner on building vehicles people want but I am unconvinced about their long term quality.
        • 5 Years Ago
        If only Ford could come out with a four door muscle sedan (like the G8). That is what my heart tells me. But my mind tells me there's no business case for such a vehicle. :sigh:
        • 5 Years Ago
        I will not buy a GM product as long as GM stands for Government Motors. That means that Change 2010 is not all that far from the truth.
        • 5 Years Ago
        And so it was written by the Lord.
      • 5 Years Ago
      Here are the numbers that are going to really hurt GM. It's not Saab, Saturn, Hummer or Pontiac either. It's Buick and GMC.

      In August 2009 BUICK sales were down 51.71 % over the previous year. Buick sold just 8,612 vehicles compared with 17,833 in 2008. Extrapolating 8,600 vehicles over 12 months yields about 100,000 units.

      Similarily GMC sales were down 45.15% over the previous year. GMC sold 23,145 vehicles compared with 42,194 vehicles in 2008. Extrapolating 23,000 vehicles over 12 months yields about 276,000 units.

      So in total Buick and GMC will net GM about 376,000 sales out of their potential 3 million units (or about 10-11%). However, these two units are consuming and spending a far greater total of GM resources and reserves and a therefore no longer financially viable in America.

      GM has anywhere from 1200 to 1800 Buick-GMC dealerships still surviving. In fact, GM only needs about 400 Buick-GMC dealers in America (or what Saturn had) to do the job efficiently. The burden on the production and dealership end for these two brands is excessive and they must be trimmed enormously. This isn't happening.

      How can Buick-GMC dealers be expected to survive without Pontiac sales to carry them forward, if all they have on the lot is one or two Buicks and a few more GMCs? This is a very serious consequence that is rapidly decimating those dealerships.

      Or is this what the new GM had in the plans all along to get rid of BPG entirely. If so, the plan is working beautifully.

        • 5 Years Ago
        quote from jamie:
        - "So in total Buick and GMC will net GM about 376,000 sales out of their potential 3 million units (or about 10-11%)."

        Sounds like they are doing better than Ford from that standpoint. Ford itself accounts for 86% of the total sales for FoMoCo. By contrast, Chevy accounts for just over 65% of all of GM's sales, the rest come primarily from Buick, GMC, and Cadillac. Saturn, Hummer, Pontiac, and Saab are hardly a drip in the bucket anymore and their sales will drop further as each month passes.

        Adding together Lincoln, Mercury and Volvo sales and you're looking at total sales of 16,139 last month, extrapolated out, that's 193,668 sales for the year. Granted, I know that extrapolating a single month's sales out won't give an accurate figure, but you did so with GM's sales so I took the liberty to do so as well.

        Considering those figures, it seems to make the 376K sales from Buick and GMC look perfectly fine.

        Also it seems to me that GMC doesn't really take much away from GM in terms of resources and reserves since GMC's are so similar to their Chevy counterparts. Buick may take a bit more than its share(which I honestly don't know), but it is also responding by bringing quality vehicles to the marketplace which will increase the sales for the division.

        I don't think GMC and Buick are a concern, they are contributing solid sales figures for GM, despite the big drop from last year that all automakers felt. Especially considering that there are new models out now and more on the way.
        • 5 Years Ago
        True. 376,000 vehicles is nothing to sneeze at.

        But is the cost of employment, facilities, design, development, production, advertising and distribution worth all that extra effort?

        Or does Toyota have a better business plan? How many SUVs or CUVs does Toyota need to cover a given market as compared to GM?

        The cost burden is excessive and unwarranted in GM's case. Are the Traverse, Acadia, Enclave and SRX really necessary, or could the Acadia and SRX cover the same segment much more adequately at less overall cost to the company? You don't need a degree in engineering or economics to figure that one out.

        GM is still up to the old games that brought itself to its knees last year. GM 's product plan is grossly outdated in today's marketplace. Much greater attention and emphasis should be placed in this arena. Why spin your wheels having four different divisions each developing their own version of what they think a full size CUV should look like? Just look at the additional costs involved, and ask yourself if this is a wise decision.
      • 5 Years Ago
      I'm skeptical. But in any case, why not wait until there are actual numbers before reacting? Seems a little much to trade insults over an estimate. Sometimes they are correct, sometimes they are not...
      • 5 Years Ago
      I like the new direction of this GM. It is sad that they could not do it on their own but the company is being changed to a profitable well run car company that American's want to buy. These are some of the best new cars they have ever come out with and I am happy to see this new direction for them.
      • 5 Years Ago
      Nothing would suprise me this year given all the upheaval in the industry. They must be selling tons of Equinoxes and Terrains. It is easier to get a Camaro than one of these new CUVs where I live.
      • 5 Years Ago
      I am rooting for GM.

      • 5 Years Ago
      Edmunds is part of GM's marketing arm - they have a joint agreement and as such are no longer impartial and will dispense whatever news GM wants to have offered.

      Second, Government Motors can no longer count Pontiac, Saab, Hummer, or Saturn sales - therefore it is IMPOSSIBLE for them to INCREASE market share on brands that are part of the BANKRUPT GM which is being handled through the courts!

      Let this stand to correct the bogus information that Edmunds is spewing. If GM is to count those four brands, it also must oblige themselves of the costs the dealers they destroyed and any other liabilities they cowardly set aside in bankruptcy.

      Please, Autoblog, do not any longer consider any sales report from Government Motors that has more than Chevrolet, GMC, Buick, or Cadillac. This is the bed Government Motors made and allow them no latitude in fabricating good news when they shafted the taxpayer and bond and stockholders!
        • 5 Years Ago
        Say what?! I have heard more bull**it hate for GM from Edmunds than just about anywhere other than theliesaboutcars.com. FAIL!!
        • 5 Years Ago
        It's funny how whenever you see the word "Government Motors," the whole comment loses credibility.
        • 5 Years Ago
        Somebody tells me something I don't like hearing so they must be on the take!

        Check.
        • 5 Years Ago
        The other day I thought I had read the dumbest post in the history of the world right here on Autoblog from a guy named "Brian..." until I read this one from "Laser."

        Hey Bud. U do realize that GM's inventory... especially at the 4Gone brands... is basically depleted right? U do realize that even before they were closed or sold last month... 3 of the 4 brands only contributed about 3800 Vehicles to GM's sales numbers. Pontiac, heavy in fleet and low on profit, sold less vehicles than the extremely profitable Cadillac.

        I would also like to point out that CHEVY alone had an almost equal market share last month to Ford (including Ford, Lincoln, Mercury, and Volvo).

      • 5 Years Ago
      I really don't see how they expect to grow 3% while eliminating multiple brands and not doing anything really new... Clever marketing or what?
        • 5 Years Ago
        @Monica:

        Certainly it seems counterintuitive, but the chaff brands (with the exception of the non-commercial component of GMC) have been eliminated. I bought two G8s, so it pains me to see Pontiac go, but it really is for the best.

        The public's attention will now be focused on the stronger brands that remain. The undiluted marketing dollars hopefully will be able to cull interest in new or refreshed products (LaCrosse, Equinox, CTS wagon, Camaro).
        • 5 Years Ago
        You can not fudge the actual number of cars GM is selling.
        • 5 Years Ago
        Those 4 brands contributed little to the total sales of GM cars. Take Saab and Hummer for instance, together they sold less than 1,000 vehicles last month. Adding all 4 together, they sold 14,982 vehicles, led by Pontiac's 11,079 figure which was is 62% less than its August '09 sales figure. Their inventories are depleting and they will continue to contribute less and less to GM's sales figures as the months go by.

        As it stands now however, those 4 brands accounted for only 9.6% of all GM's sales in the US last month, the remaining four accounted for the remaining 90.4%.
      • 5 Years Ago
      Att : Focaldude - Why does Toyota need to come down a notch ??

      Despite the BIG T's recent challenges that i reserve no-doubt they will invest the required resources to overcome in resonable time - they remain one of the best car makers in the world and engineer amoung the best vehicles in the world.

      Don't blame Toyota for their strenghth in the market, instead - critise companies like GM for being a joke or the American car makers in-general for allowing themselves to slip so far behind the global car industry and then only begin striving hard when they 'have to' not because they 'want to'.

      American car companies have absolutely no-one to blame but for themselves so stop trying to side-step reponsibility, demonstrate some much needed dignity and learn to become increasingly more competitive instead of being sore losers and blame others for thier own tumble from grace.

      As far as i am concerned, my comment pretty much hits the nail on the head so get over it.
        • 5 Years Ago
        Side-step responsibility... You mean like forcing 3.5 million customers into a civil suit to get their defective engines fixed by the responsible party, namely TOYOTA?!
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