Earlier this week, Brammo's director of product development Brian Wismann along with Dave Schiff of Crispin Porter Bugosky, began a ten-day journey meant to take them to Washington, DC. The trip, which is being chronicled on the site shockingbarack.com, is intended to raise awareness of the company's new electric motorcycle, the Enertia, and electric vehicles in general.
The trek began at Zingerman's deli in downtown Ann Arbor, MI, which just happens to be a a few blocks from this blogger's office. Brian and Dave swung by the office for a visit to show off the bike – which they prefer to call a powercycle – and chat about what it can do. Along the route to the capital, they'll be making plenty of similar stops, partly to demonstrate the bike but mostly out of necessity. While the Enertia is undoubtedly a neat ride, it underscores two of the major problems with EVs. They are expensive ($11,995 for the Enertia) and have limited range. This bike only has a 42-mile range and then takes four hours to charge. That means plenty of short hops to cover the 520 miles to DC. On the plus side, it should only take about $4 worth of juice to make the trip.
Hopefully sales will bring volumes that help bring the cost down. In the meantime, check out the video after the jump.