• Oct 16, 2009

Just the other day, General Motors announced that Buick's next injection of fresh product will revive the Regal nameplate that's been absent in the United States for six full years. Based on the same Epsilon II platform as the latest 2010 Buick LaCrosse but about seven inches shorter, the Regal is expected to hit the market with a price that's thousands less than its bigger brother.

Though the Regal has been on sale in China for a little while now, the North American model will apparently differ slightly from that sedan, as can be seen in the photo above, which was recently captured by an eagle-eyed Facebook user and uploaded to Buick's official FB page.

Most readily apparent is the altered front fascia, which features a slightly larger and more rounded-off version of Buick's trademark chrome waterfall grille. Also note the redesigned lower openings below the grille and headlamps along with the new squared-off fog lamps. Thankfully, it seems the American Regal might not sport the chrome fender vents of the Chinese model.

[Source: Facebook]


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  • 69 Comments
      • 5 Years Ago
      That's an Opel/Vauxhall Insignia with a Buick grille and a European licence plate filler (like the one fitted to NA-spec early Audi TTs and non-supercharged Mini Coopers) Hard to tell if there's an amber side marker built into the sidelight; it could be dazzled by the white xenons.

      The Chinese model has always differed from the European car by having a slightly redesigned front bumper and front fogs.

      I'd say this is a genuine NA-spec model.
      • 5 Years Ago
      It looks good, but if I were in the market for a Buick, I would rather have the LaCrosse.
      • 5 Years Ago
      I'll have to see the rear before i pass my opinion on. One thing i never understand is why a company goes to the expense of tooling for a bunch of different markets. Just include the safety standards of all countries you are going to sell in, in your initial design. A lot's of companies do this, why not GM. Cars they sell in Europe should have the larger bumpers the USA requires, and cars they sell in the states should have the good lighting systems required in Europe IMO
      • 5 Years Ago
      Who is going to be the first idiot to buy a buick made in China?
      • 5 Years Ago
      Looking good, Buick. Looking good. It's seems GM is paying more attention to Buick than its to Cadillac. It might not be the case, but it sure seems like it.
      • 5 Years Ago
      This is a beautiful vehicle. Make this in a 2 door and keep it economical and you'll have a winner. I loved my father's Buicks in the 80's and 90's with the plush velour seats. Very comfortable vehicles and very good fuel economy.

      • 5 Years Ago
      BEAUTIFUL car...GM is on a roll. I'm hoping for a V8 (5.3/6.0) powered, rear-biased AWD Regal GS.......that would be killer!

      ---------

      On a side note, I saw a 2010 LaCrosse on the road the other day...WOW...that thing is BOLD. It really stands out on the road....it catches your eye, unlike the Lincoln Taurus that is more generic than a Camry.

        • 5 Years Ago
        There is no way it will have a V-8 in any model. GM is winding down the LS4, and the Northstar is dying off as well.

        At this point hope for the 2.8 turbo V6 with 280-325 hp as found in other GMs, such as this car's cousin, the Insignia OPC.
        • 5 Years Ago
        'Tis a shame. GM and Hyundai are capable of making efficient but powerful V8s....unlike some other manufactures who must resort to relying on unreliable V6 engines with complicated twin turbos and DI to make decent power....yet still, the gas mileage is the same as a GM/Hyundai V8.
        • 5 Years Ago
        With the LS engines getting DI next year (by many accounts), I would hope they still have a future in many high-po GM vehicles.
      • 5 Years Ago
      The Euro-spec Opel Insignia is already Car Of The Year 2010! It seems to be a pretty good car, even the AWD OPC version with it's turbocharged 6 cylinder engine! Are you guys know if the stationwagon version (Sports Tourer) of it, also coming to the US?

      Greets from Holland!
      • 5 Years Ago
      Looks really nice, a bit Audi-esque even, but WAY too much wheelgap.
      • 5 Years Ago
      That looks exactly like the Euro Spec Insignia..and that is a great thing! I really really hope this is what it will look like when it goes on sale here. I'll buy one put the Opel grill on it and be a happy camper!
      • 5 Years Ago
      Finally, with the geezers heading to Toyota in droves especially the Camry with its standard Depends, a Buick for us Generation Xers! Needs ventiports....something classy like the ones on the Enclave or LaCrosse
      • 5 Years Ago
      I looked up the building in the background, and it's Fifty Monroe Place (50 Monroe Ave. NW) in Grand Rapids.
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