Of the three classic muscle car nameplates currently on sale in the United States, the Dodge Challenger may very well sport the most retro look and feel. Whether or not that's a good thing depends on your personal point of view, but Chrysler seems happy to accept the role and is further promoting the link to Challenger's '70s heritage with a new Plum Crazy Pearl Coat color option for 2010.
In case you're not aware, Plum Crazy was the surprisingly popular deep purple hue found on the Challenger and its stablemate, the Plymouth Barracuda, during the heyday of the American muscle car wars. These days, any car originally painted up in Plum Crazy has an intrinsic value to many collectors, and it seems Dodge is hoping for a similar situation the second time around.
The purple color is only available on R/T (for $225) and SRT models (for $500) for 2010 and the package also includes Plum interior stitching and a Plum seat stripe on the SRT8. Outside, buyers can choose from either Black Dual Wide Stripes or a newly-optional set of stripes in white. Previous High Impact colors Detonator Yellow and B-5 Blue are no longer available for order.
Also new for the Challenger in 2010 is a Super Track Pack option for a reasonable $400 that allows the driver to fully disengage stability control (finally) and adds 245/45ZR20 tires from Goodyear along with an uprated suspension with Load Leveling and Height Control, Performance Steering and heavy-duty disc brakes.
[Source: Allpar, Motor Authority]