• Oct 16, 2009
2010 Dodge Challenger in Plum Crazy - Click above to enlarge

Of the three classic muscle car nameplates currently on sale in the United States, the Dodge Challenger may very well sport the most retro look and feel. Whether or not that's a good thing depends on your personal point of view, but Chrysler seems happy to accept the role and is further promoting the link to Challenger's '70s heritage with a new Plum Crazy Pearl Coat color option for 2010.

In case you're not aware, Plum Crazy was the surprisingly popular deep purple hue found on the Challenger and its stablemate, the Plymouth Barracuda, during the heyday of the American muscle car wars. These days, any car originally painted up in Plum Crazy has an intrinsic value to many collectors, and it seems Dodge is hoping for a similar situation the second time around.

The purple color is only available on R/T (for $225) and SRT models (for $500) for 2010 and the package also includes Plum interior stitching and a Plum seat stripe on the SRT8. Outside, buyers can choose from either Black Dual Wide Stripes or a newly-optional set of stripes in white. Previous High Impact colors Detonator Yellow and B-5 Blue are no longer available for order.

Also new for the Challenger in 2010 is a Super Track Pack option for a reasonable $400 that allows the driver to fully disengage stability control (finally) and adds 245/45ZR20 tires from Goodyear along with an uprated suspension with Load Leveling and Height Control, Performance Steering and heavy-duty disc brakes.

[Source: Allpar, Motor Authority]


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  • 53 Comments
      • 5 Years Ago
      retro look but still cool, shame about the awful colour.
      For latest reviews on muscle cars check out www.carthrottle.com
      • 5 Years Ago
      Those wheels stink on this car. They look better when on a bullitt mustang.
      • 5 Years Ago
      The same color in the Plymouth Barracuda was called In-violet.
      • 5 Years Ago
      I agree with PJ
      "Funny, I don't recall the 60's version of these cars looking better because they were smaller. When I think of acres of sheetmetal, the 1960's is exactly the era that comes to mind actually, not modern times."

      What he's referring to is not necessarily the size of the car. As Monotym replied, the 60s Chryco muscle cars were big too. But, on this retro redo, the proportions are screwed up because, rather than start with a clean sheet, as chevy did with the Camaro, Chrysler used the existing Challenger/300C platform.
      Trying to turn a 300C, a large sedan characterized by its slab sides and towering grill, into a reinterpretation of a sleek slim-waisted coupe just doesn't work. Whenever I see the Challenger the first impression I get is that it's either 6" too tall or too narrow.
      They *almost* got it right.
      • 5 Years Ago
      This is the direction modern muscle cars should be moving
      • 5 Years Ago
      tgriffith 1:06PM (10/16/2009)

      The Challenger is a car Americans should be proud of and one Europeans should be jealous of! Here are more great cars that are only available in the great USA.>>>Don't be so sure. FIAT owns them now!
      • 5 Years Ago
      simply fantastic
      • 5 Years Ago
      Now where is the convertible. I would seriously consider buying this car if it came in a ragtop. Chrysler are you not listening. My only alternative now is the Mustang.
      mshortr772
      • 5 Years Ago
      For 49 years i have been a die hard chevrolet fan, BUT the PlumCrazy Challenger might have just converted me, this car is so awesome, i have to have one in the driveway............
      • 5 Years Ago
      wow, the first challenger I can say I'd own. I'd still wanna see more info on those suspension upgrades though.
      Bob
      • 5 Years Ago
      I don't care what color it is... I want one!
      Derek
      • 5 Years Ago
      I predict this option being wildly popular in the Baltimore, MD region.
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