Dodge Challenger goes Plum Crazy Purple for 2010
2010 Dodge Challenger in Plum Crazy - Click above to enlarge
Of the three classic muscle car nameplates currently on sale in the United States, the Dodge Challenger may very well sport the most retro look and feel. Whether or not that's a good thing depends on your personal point of view, but Chrysler seems happy to accept the role and is further promoting the link to Challenger's '70s heritage with a new Plum Crazy Pearl Coat color option for 2010.
In case you're not aware, Plum Crazy was the surprisingly popular deep purple hue found on the Challenger and its stablemate, the Plymouth Barracuda, during the heyday of the American muscle car wars. These days, any car originally painted up in Plum Crazy has an intrinsic value to many collectors, and it seems Dodge is hoping for a similar situation the second time around.
The purple color is only available on R/T (for $225) and SRT models (for $500) for 2010 and the package also includes Plum interior stitching and a Plum seat stripe on the SRT8. Outside, buyers can choose from either Black Dual Wide Stripes or a newly-optional set of stripes in white. Previous High Impact colors Detonator Yellow and B-5 Blue are no longer available for order.
Also new for the Challenger in 2010 is a Super Track Pack option for a reasonable $400 that allows the driver to fully disengage stability control (finally) and adds 245/45ZR20 tires from Goodyear along with an uprated suspension with Load Leveling and Height Control, Performance Steering and heavy-duty disc brakes.
[Source: Allpar, Motor Authority]
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Reader Comments (Page 1 of 4)
Benfolio 1:04PM (10/16/2009)
I can has?
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xcrunk 1:25PM (10/16/2009)
That's so hot!
Now where is the "shaker hood"?
pirate 1:53PM (10/16/2009)
*haz
Taglane 6:55PM (10/16/2009)
lol. Pirate, I know what you mean, but that's the first time I ever saw someone correct another person when they spelled a word right.
Mochabean82 2:46PM (10/17/2009)
As long as you share!
tgriffith 1:06PM (10/16/2009)
The Challenger is a car Americans should be proud of and one Europeans should be jealous of! Here are more great cars that are only available in the great USA.
http://www.cargurus.com/blog/2009/10/16/great-cars-in-america-that-europeans-dont-get
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Ross 1:27PM (10/16/2009)
So tell me -- would you rather have one of the vehicles on this USA-only (actually North America-only) list? Or would you rather have your pick of the cars that are NOT available in North America?
Hint: the answer depends on whether you actually enjoy driving.
tgriffith 2:13PM (10/16/2009)
Well, if I had my pick I'd probably choose something made in Europe but available on both sides of the Atlantic. :) You?
tanooki2003 2:07PM (10/16/2009)
@tgriffith
That was sarcasm right? Please tell me you weren't actually serious about your so-called comment.
tgriffith 2:11PM (10/16/2009)
What tanooki, you can't see the Challenger on a crowded London street? Haha.
PJ 2:27PM (10/16/2009)
Tgriffith:
This may sting a little, but the Challenger has quite a bit of European DNA, with front suspension from the W220 S-Class, rear suspension from the W210 E-Class, and Mercedes' own five-speed automatic, differential, and traction control. Also, Canadians put these cars together (they're built in Ontario).
More on topic, while I appreciate the authenticity, these bright, bold '60s colors really don't scale up well; on today's big, bulky cars, with their acres of sheetmetal, it can look a bit ridiculous (Exhibit A: Charger Daytona in Sub Lime).
Still want a Challenger though.
tgriffith 2:32PM (10/16/2009)
That's cool, PJ, thanks. I wonder how the Challenger would sell in Europe with all that European DNA? Especially in purple! Haha.
montoym 3:18PM (10/16/2009)
quote from PJ:
- "More on topic, while I appreciate the authenticity, these bright, bold '60s colors really don't scale up well; on today's big, bulky cars, with their acres of sheetmetal, it can look a bit ridiculous (Exhibit A: Charger Daytona in Sub Lime)." -
Funny, I don't recall the 60's version of these cars looking better because they were smaller. When I think of acres of sheetmetal, the 1960's is exactly the era that comes to mind actually, not modern times.
I don't think it has anything to do with the size of the car, I'd blame it more on the fact that the current Charger bears very little resemblance to the original and those colors just don't suit it. The Challenger, on the other hand, looks exactly as you'd expect and those colors fit it like a glove. Sort of how a modern Camaro looks perfectly fine in white with Hugger Orange stripes or vice versa. The modern design evokes enough of the original to make it work. Can't say the same for the Charger.
Mr Clickerson 3:23AM (10/17/2009)
@ Ross:
"Hint: the answer depends on whether you actually enjoy driving."
I'll take the Challenger, please. I love to drive- and with the Challenger, I can do that. Here's why- Italian cars are much too nice. Keep those in the garage aside from the one or two days you'd actually drive it through the year. As for other European cars- I'd be too afraid to drive them... Maintenance nightmares and expensive to repair.
Like I said, I'll take the Challenger. :)
Steve Lopez 1:36PM (10/16/2009)
I agree. Great american products that can be fuel efficient too.
Export them. I am sure the Japanese and European and other markets like these cars.
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Tyler 7:18PM (10/16/2009)
I doubt it, Europe is all about fuel efficient and practical cars. Dodge will have to learn how to make a a performance car that doesn't weigh as much as an SUV and handles better than a boat. You can't even get a Japanese person to look at an American car no matter how good it is, even European brands are struggling in Japan.
naturalyshocked 11:20AM (10/17/2009)
@Tyler
if it has mb suspection, europeans will probaly drive it, if marketed as is.
i drove a mb w124 as cab driver, there is nothing better in suspention than mb, it's rock solid curve hauling.
but on autoweek's videos i saw a base camaro in the netherlands wil cost ya 72.000€, yes v6.
StickShift 1:13PM (10/16/2009)
You can keep the color, but the Super Track Pack is a nice touch. In my opinion, there's nothing better than cheap, useful chassis upgrades straight from the factory.
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crausch 5:25PM (10/18/2009)
I guess statutory grape was a no go?
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dal20402 1:20PM (10/16/2009)
The color is OK, and those wheels are awesome, but the car is still just too big, soft, and heavy for a coupe. A G8 GXP is lighter and handles better and it's a large four-door sedan!
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