• Oct 15, 2009
Click above to watch the video after the jump

It's not easy to market a vehicle that has been on the market for over five years with changes so imperceptible that we couldn't name them if we tried. Chrysler is in just such a situation with its flagship 300 sedan, which is most definitely getting long-in-the-tooth. That won't stop the Auburn Hills, MI-based automaker from pitching it, however, and the Pentastar is putting a genuine effort forward with its new ad for the old gangsta sled.

The new spot proclaims that the 2010 300 will put the life back in nightlife, and the spot combines several shots of gorgeous women having a great time intermingled with a few fancy shots of the 300C burning the late night candle at both ends. The ad is part of Chrysler's new "Connect" campaign, which appears to be the swan song for the Pentastar's long-time agency of record, BBDO. Hit the jump to watch the 30 second spot. The Chrysler 300 may be geriatric in car years, but it's still rear-wheel drive, its 5.7-liter V8 continues to pack 360 horsepower and it still looks pretty damn sharp in black.

[Source: Chrysler via YouTube]



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    • 1 Second Ago
  • 29 Comments
      • 5 Years Ago
      Isn's that the same Lincoln is doing ????
        • 5 Years Ago
        Yea, but Lincoln has Blue Oyster Cult and Ecoboost!
      • 5 Years Ago
      That is a nice try to set up the new target of the brand... remember they are starting the new chrysler or something.... tthis is what they want. They made us (young pro) to question: Really??? is that car made for me? huh? ummm..... But for know I would not buy that ship. Maybe trading it for the weekend with my stylish father: Hey dad! im takin the Srt8, dont let mom drive my 328i Coupe. thanksss lov you 2 mom! (Kidding)
      • 5 Years Ago
      Whatever you do Chrysler, please ditch the standard "300" in the next generation, just have a 300HP+ V6 as the base 300C(Luxury version) with the 5.7 and 6.4. the base 300 should NOT be there, thats the Charger's job.
      • 5 Years Ago
      Chrysler, late again to the party. Seriously, I'm in my late thirties and same with a majority of my friends. We all have great careers and doing pretty well even with the crappy economy. Several have bought cars in the last 6 months and another three are doing the research. None of them have even muttered the word "Chrysler" in their research. The 300 does nothing for them. Sure it could have 300+ HP and a Hemi. But its crappy interior and handling do nothing to bring us in. Give me a V6 Ford Fusion over this any day.
        • 5 Years Ago
        You don't want a 300 because of "crappy handling", but you'd take a FWD rental car that looks exactly like every other sedan on the market instead?

      • 5 Years Ago
      The only way I would buy a full size car , mini van or pick-up is if it had a fuel saving diesel engine. Im waiting for Chrysler to do that.
      • 5 Years Ago
      They are going after the younger sub 50 crowd, trying to be jazzy, hip and yet they show the 300 with 16" wheels?! Yea, you'll look cool in that massive car with massive wheel arches and massive tires on tiny wheels, hahaha. That's why Chrysler fails. There are so many better looking & better quality choices at that price point.
      • 5 Years Ago
      At least it is RWD unlike main competitors like Taurus,Avalon and LaCrosse.
      • 5 Years Ago
      Why do they show Tokyo Japan at the start?
      • 5 Years Ago
      The car is dated, but the commercial does an effective job of advertising it. Nicely done.
      • 5 Years Ago
      Welp, I know where Cadillac's ad agency went.
      • 5 Years Ago
      worthless ads, just take the ads money and drop the price on the 300 instead, the buyer will come. I bet for a touring 300 for ~22k will generate a lot of buyer, or $30k for the hemi.
      • 5 Years Ago
      The only way I would buy a full size car , mini van or pick-up is if it had a fuel saving diesel engine. Im waiting for Chrysler to do that.
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