• Oct 15th 2009 at 3:26PM
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Porsche Carrera 4S Cabriolet - Click above for high-res image gallery

Talk about a foregone conclusion. Researchers at Canada's John Molson School of Business at Concordia University in Montreal took thirty-nine typical young men (i.e. college guys) and placed them in one of two cars. The first was a Toyota Camry. The second was a Porsche 911 Cabriolet. They then let the men drive up and down on two streets. One was busy and filled with women. The other was deserted. After each little cruise, each man's saliva was measured for levels of testosterone. Results?

Interestingly, whether there were ladies present or not, the mens' testosterone didn't increase at all after driving the Camry. Can anyone else hear Toyota's CEO Akio Toyoda groaning? The Porsche? Well, this is interesting. When a young man drives down a skirt-filled street in a Porsche droptop, his testosterone level rises. And when then same young man drives down a totally empty road all by his lonesome in a Porsche convertible his testosterone level... rises. To the same level, in fact, as it did when all the ladies were around.

Says lead researcher Gad Saad, "In other words, just put a guy in a Porsche, and his testosterone levels shoot up, whether people watch or not." This biological reaction, according to Saad, is a form of "sexual signaling." A way of signaling to potential mates that the driver of said car is the best breeding stock, the best potential mate. Continues Saad, "It's saying, 'all you pretenders out there - you couldn't be driving this Aston Martin - you couldn't even rent it.'" Insert crack about auto journos borrowing it for a week here. Tip of the tuque to Jarrett!

[Source: CBC]

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    • 1 Second Ago
      • 5 Years Ago
      DODGE HEMI DAYTONA TRUCK quad cab. I made a right turn from the stop sign & hit the gas 1/2 throttle, truck burned rubber for 1 solid block, no churps just power churing the pavement. My gal got all hot & bothered I just laughed, I though it would just catch traction but it didnt. POWER THE RELEASE OF POWER IS FUN. I could have mashed it for another block but I am older & know better, 50 with squealing tires. it was fun. Daytona HEMI HAS A LITTLE EXTRA POWER I have 2 other hemi trucks. 3 in my driveway 2 are red with black int. all Quadcabs way better than my caddie.limo.that I got from merle Haggard the county singer, Hey MAERICAN BARTER EXCHANGE made me a winner, ask DALE to GIVE YOU A 5000LINE OF CREDIT TO START say Steve sent you, I got a 3 seater Seadoo jetski on trade from Dale.
      • 5 Years Ago
      It's an appliance vs a sports car....
      Where do I apply for this grant money? I want to compare a Camry vs a Porsche and see in which vehicle do men accelerate fastest.
      • 5 Years Ago
      i wonder how much this study cost...? or should i say how much money was wasted?
      • 5 Years Ago
      The fastest I have driven was 140mph but that was on the autobahn & even then I got flashed to get out of the way by a guy in a Porsche!
      Anyhoo to see some cool cars check out www.carthrottle.com
      A serious rival to TOPGEAR
      • 5 Years Ago
      Ok, I am a woman and you guys are cracking me up!!!
      • 5 Years Ago
      Haha, yes and next I'll do a study on wether guys like huge boobs

      But I would of thought the testosterone level would have been higher when the ladies were around. I undress countless women with my mind on my way to school.......
        • 5 Years Ago
        I agree with you on the undressing part. But I am not a fan of huge breasts. ESP if they're fake. Small Cs are all I'd want..tops. I prefer a nice size (34-36) B cup actually. I'm a butt man. I like smaller chests on my women.

        I can't stand seeing cougars or 18yo whores with their 38DDs busting out of their skin/Ed Hardy tank top, when they only weigh 120 pounds and have a 24" waste. So gross.
        • 5 Years Ago

        Wow can't believe I did that. Although, a 45 year old cougar wearing Ed Hardy with fake 38DDs and a 24" waist...IS a waste. IMO.
        • 5 Years Ago
        @LaserRed. I was being sarcastic as I am also a butt man because lets be real, it's closer to the goal. But fake or not, I appreciate a nice pair. I also prefer a handful....nothing wrong with motor boating though man
      • 5 Years Ago
      Molson School of Business? Is that like the Bud Light Institute?
      • 5 Years Ago
      They really needed a study for this?

      What next, a study on whether women like to shop?

        • 5 Years Ago
        For all the "they wasted money on this?" comments -- did you all predict that the testosterone levels would be the same whether or not there were any women present?
      • 5 Years Ago
      NEWS FLASH! Pizza and Cold beer go great together!
      • 5 Years Ago
      What a revelation...ego, personality, and what car and how a car is driven all linked..I would never have guessed just by watching how douchebags drive on the road.
      • 5 Years Ago
      Actually , its like the old saying goes - Why do women fake orgasms ? ( Cause they think we care ! )
      • 5 Years Ago
      Wow big shocker...men feel more manly when driving a car built for speed...my five year old nephew could have told them that! Sheesh!

      FYI girls get off at driving cars too! Trust me! I can't wait to get my hands on either a '69 Camero SS or the new 2010 Camero! I go weak in the knees at just the sight of them!
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