VIDEO: Fun Theory Part 2 - VW makes throwing stuff away fun
Last week we showed you how Volkswagen and ad agency DBB teamed up to get more people walking up the stairs by making them into a Goliath-sized piano. VW calls this project the Fun Theory, and its aim is to show that people will be happier to do life's chores if they aren't so dull. The German automaker found that 66% more people took the stairs when they could tickle the ivories with their toes, and now it knows that the same sort of success can be achieved with trash.
In the next Fun Theory project, a standard outdoor garbage can was retrofitted with motion sensors linked to a pair of hidden speakers to give the illusion of a very, very deep trash receptacle. On a typical day, the garbage can eats up 41 kg (90.2 lbs) worth of garbage. Add a sound effect that makes your trash sound like it's going into a 2,000 foot deep well and a graphic that says Worldens Djupaste Soptunna; Swedish for "World's biggest dustbin," and the trash load climbs to 72 kg (158.4 lbs).
Hit the jump to watch the video. It appears the the sound of trash falling into a deep well is even amazing to those who use sign language as a means of communication.
[Source: YouTube]
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Reader Comments (Page 1 of 1)
sk 1:02PM (10/14/2009)
Does this sound represent the downfall in quality for VW?
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dee ohlsone-taylor 4:50PM (10/14/2009)
errr hardly.VW AG is the most valuble auto maker on the planet...and quality is outstanding..ive had 12..all works of art.. Das Auto
Dill 1:06PM (10/14/2009)
Funny
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phoenexius 1:10PM (10/14/2009)
"On a typical day, the garbage can eats up 41 kg (90.2 lbs) worth of garbage. "
is not equal to
"That's 41 kg more than the normal bin just a small distance away."
72 - 41 = 31
....
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Benfolio 1:35PM (10/14/2009)
Maybe, after running out of trash of their own to throw away, they took some OUT of the 'regular' bin to throw in the one that makes cool noises?
mfews6 1:12PM (10/14/2009)
Better yet, why not put recycling containers next to the garbage container, each with a different "dropping" noise instead?
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esteva03 1:17PM (10/14/2009)
that is so true. amazing.
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Alex 2:17PM (10/14/2009)
what happens after a week and fewer people are entertained by the noise?
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nrb 5:03PM (10/14/2009)
About 14 years ago, a mall near me did something similar with their recycling bins in the food court. It took two years for them to get rid of them. I'm sure people were sick of it long before then.
finbred 3:46PM (10/14/2009)
Djupast = deepest...
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dsgnr 6:51PM (10/14/2009)
Wow VW makes funny videos now!
Mom, I want a VW!
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naturalyshocked 10:29PM (10/14/2009)
in the netherlands and spain, where i'm currently there are such bins in real live, but no FX and not 2000 feet, but rather 1 meter
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Tourian A5 10:58PM (10/14/2009)
Twenty bucks this is for that little diesel roadster thing they have comming up.
"It's fun to drive so people won't care about the fact that it's a disel."
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vdub 7:31AM (10/15/2009)
Its cool to see people noticing what they are doing more when binning things - a good video - but whether or not is progressively useful is another question!
http://www.vwsale.co.uk
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Andrew 8:10AM (10/15/2009)
Autoblog journalists can't read? It says "Världens Djupaste Soptunna" not "Worldens"!
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