- Oct 14, 2009
REPORT: Dollar Thrifty to cut percentage of Chrysler products from as much as 76% to 30%
Instead of being so Pentastar-heavy, from now on, Reuters says that Dollar Thrifty's fleet figures to be 30 Ford, 20 Nissan, and 10% left over for Hyundai and Kia. The model mix transition should also help Dollar Thrifty stabilize the income from fleet sales; the company took a beating when the residuals market took a dump, especially due to the fact that it was trying to flog so many products from a company thought to have a dubious future.
All three domestics have talked about getting away from low-margin fleet buyers for some time now. Still, the 40,000 hit to Chrysler's sales still probably isn't the best of news – Chrysler didn't want to get this far away from fleets.
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