Officially Official: Regal named next mid-size sedan for Buick
by Frank Filipponio on Oct 14th 2009 at 12:30PM 
Chinese-market 2010 Buick Regal – Click above for high-res image gallery
Drum-roll please. After making a point of pausing to listen to its dealers for input and suggestions, Buick has just announced the name of its next mid-size sedan. Plucking a nameplate from its not-too-distant past, the brand has introduced its newest model for America, the 2010 Buick Regal. Believe it or not but it's been six years since any Buick wore the iconic Regal tag, until it was affixed to the Chinese market Insignia-based sedan this year.
Following on the heels of the Enclave and LaCrosse, the Regal hopes to continue the march towards reestablishing Buick as a premium brand worldwide. There's no word yet on what changes we can expect from the Chinese model shown above, but since it's based on the Euro-market Opel Insignia, it will most likely be a fine ride. The full presser is after the jump.
Gallery: 2009 Chinese-spec Buick Regal
[Source: Buick]
PRESS RELEASE
Regal Named as Next Buick Sedan
As part of Buick GMC's strategy to engage and listen to its dealers, more than 1,000 dealers this week will be the first to learn the name of Buick's next mid-size sport sedan will be the Buick Regal. The announcement was made at the Buick GMC dealer business meeting.
"The transformation of Buick began with our luxury crossover, the Buick Enclave and continued this year with the launch of the 2010 LaCrosse premium sedan," said Susan Docherty, Buick GMC General Manager. "We're thrilled to announce that the Regal will be the next member of the Buick family."
The Regal name has played a very important role in Buick's history for many years and continues to be one of the top Buick nameplates recalled by consumers even though it's been out of the market for the past six years.
Buick is emerging as a modern, premium marquee with vehicles characterized by sculpted designs, personal technologies, luxurious interiors and responsive performance. Future new sedans and crossovers will continue to expand Buick's portfolio both in North America and China. More information can be found at www.buick.com.
About General Motors: General Motors, one of the world's largest automakers, traces its roots back to 1908. With its global headquarters in Detroit, GM employs 219,000 people in every major region of the world and does business in some 140 countries. GM and its strategic partners produce cars and trucks in 34 countries, and sell and service these vehicles through the following brands: Buick, Cadillac, Chevrolet, GMC, GM Daewoo, Holden, Opel, Vauxhall and Wuling. GM's largest national market is the United States, followed by China, Brazil, the United Kingdom, Canada, Russia and Germany. GM's OnStar subsidiary is the industry leader in vehicle safety, security and information services. General Motors acquired operations from General Motors Corporation on July 10, 2009, and references to prior periods in this and other press materials refer to operations of the old General Motors Corporation. More information on the new General Motors can be found at www.gm.com.
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Reader Comments (Page 1 of 4)
KeatMP 12:33PM (10/14/2009)
I don't care about the name as long as that car gets to the States.
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geo.stewart 12:43PM (10/14/2009)
amen brother. sign me up for a Regal OPC (or GN or whatever).
and if I'm going to be greedy, give me a Regal OPC Sports tourer. all right, I've gone too far now.
Danimal 1:41PM (10/14/2009)
geo.stewart: I'd be willing to bet that Buick is going to watch CTS Sport Wagon sales very closely. If it does well, there is probably good reason to think a Regal Sports Tourer is a possibly. The OPC part is a little trickier.
brgtlm 1:59PM (10/14/2009)
Looks sharp. Hopefully, this model also gets some younger buyers into the fold and is a sales success for GM.
Clay Garland 2:38PM (10/14/2009)
Kill it with fire if it isn't RWD.
Sal Collaziano 6:16PM (10/14/2009)
It's about time the Regal is back. I like he name - always have.. I owned a Regal way back... Great cars for their time.. Maybe we'll get a T-Type at some point in the future...
Sal Collaziano
http://www.buickforums.com
Taglane 11:29PM (10/14/2009)
How cool would this be? ehh?
http://fc04.deviantart.com/fs48/f/2009/164/9/6/2011_Regal_super_by_Taglane.jpg
jdarby 12:35PM (10/14/2009)
GNX, please.
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aarontrini85 12:39PM (10/14/2009)
fairly sure they had said no gnx :( but they still need to bring over a version of the insignia opc i vote make it black and call it a grand national if your not going to do a gnx version
AutoTribute 12:37PM (10/14/2009)
Buick just got slicker.
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daleam 12:38PM (10/14/2009)
They already have an awesome Lacrosse. What is the point? To retire the Lacrosse name or sell this along side it? Wouldn't that be too much overlap?
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Epsilon-Not 12:40PM (10/14/2009)
I think the plan is to make the Regal smaller than the LaCrosse.
TonyInMI 12:55PM (10/14/2009)
OK - but still to close unless the Epsilon II would be significantly re-engineered - why not just go with Delta II?
Epsilon-Not 1:06PM (10/14/2009)
The Insignia is about seven inches shorter in length than the LaCrosse... this is comparable to the difference in lengths between say, the Impala and the Malibu (about 8 inches), or the Camry and the Avalon (also about 8 inches)...
daleam 1:09PM (10/14/2009)
Thanks for the explanations.
X3S2000 5:36PM (10/14/2009)
And don't forget the not-too-distant past when Buick sold both the A-body Regal and Century. Talk about overlap!
TonyInMI 6:30PM (10/14/2009)
Exactly - W-car Regal and A-car Century were too redundant. Is 6 inches enough to differentiate between C & D segments?
GoLowDrew 12:41PM (10/14/2009)
It's smaller than the Lacrosse. It's more in the Camry-Fusion range. This will also be the next (smaller) Malibu.
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TonyInMI 12:56PM (10/14/2009)
What then Epsilon II @ 3/4 scale? Why not Delta II?
Epsilon-Not 12:41PM (10/14/2009)
I notice that Chinese-market Buicks, the Regal pictured included, still have the colors on the Buick trishield- I don't know, it's really minor, but I would like this to come back to US Buicks as well...
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