• Oct 14, 2009

Chinese-market 2010 Buick Regal – Click above for high-res image gallery

Drum-roll please. After making a point of pausing to listen to its dealers for input and suggestions, Buick has just announced the name of its next mid-size sedan. Plucking a nameplate from its not-too-distant past, the brand has introduced its newest model for America, the 2010 Buick Regal. Believe it or not but it's been six years since any Buick wore the iconic Regal tag, until it was affixed to the Chinese market Insignia-based sedan this year.

Following on the heels of the Enclave and LaCrosse, the Regal hopes to continue the march towards reestablishing Buick as a premium brand worldwide. There's no word yet on what changes we can expect from the Chinese model shown above, but since it's based on the Euro-market Opel Insignia, it will most likely be a fine ride. The full presser is after the jump.



[Source: Buick]

PRESS RELEASE

Regal Named as Next Buick Sedan


As part of Buick GMC's strategy to engage and listen to its dealers, more than 1,000 dealers this week will be the first to learn the name of Buick's next mid-size sport sedan will be the Buick Regal. The announcement was made at the Buick GMC dealer business meeting.

"The transformation of Buick began with our luxury crossover, the Buick Enclave and continued this year with the launch of the 2010 LaCrosse premium sedan," said Susan Docherty, Buick GMC General Manager. "We're thrilled to announce that the Regal will be the next member of the Buick family."

The Regal name has played a very important role in Buick's history for many years and continues to be one of the top Buick nameplates recalled by consumers even though it's been out of the market for the past six years.

Buick is emerging as a modern, premium marquee with vehicles characterized by sculpted designs, personal technologies, luxurious interiors and responsive performance. Future new sedans and crossovers will continue to expand Buick's portfolio both in North America and China. More information can be found at www.buick.com.

About General Motors: General Motors, one of the world's largest automakers, traces its roots back to 1908. With its global headquarters in Detroit, GM employs 219,000 people in every major region of the world and does business in some 140 countries. GM and its strategic partners produce cars and trucks in 34 countries, and sell and service these vehicles through the following brands: Buick, Cadillac, Chevrolet, GMC, GM Daewoo, Holden, Opel, Vauxhall and Wuling. GM's largest national market is the United States, followed by China, Brazil, the United Kingdom, Canada, Russia and Germany. GM's OnStar subsidiary is the industry leader in vehicle safety, security and information services. General Motors acquired operations from General Motors Corporation on July 10, 2009, and references to prior periods in this and other press materials refer to operations of the old General Motors Corporation. More information on the new General Motors can be found at www.gm.com.


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  • 53 Comments
      • 5 Years Ago
      They need to bring back the GNX
        • 5 Years Ago
        They won't revive the GNX, but a Sport version based on the OPC (320 horsepower) was confirmed I believe. Regal Super.
      • 5 Years Ago
      If they add forced induction (turbos or supercharged) to the 3.0L V6... at least 330hp. I'll be the first one to get an AWD Regal GNX (or Grand National)!!!
      I'm sure many more people would pay money for a car like that instead of a $45k Lancer or Accord...
        • 5 Years Ago
        GM does not have a FWD transmission that can handle over 300lb ft of torque. So, until they do, you will see 300hp as pretty much the upper limit.
        • 5 Years Ago
        I know... however they could limit the torque output to 300lb-ft. They did that in the Insigina OPC: 325hp and 295lb-ft toque :)
        With a bit of tuning I'm sure 350hp and 300lb-ft toque is achievable... maybe even a higher red-line. The Insignia is roughly 3400lbs, so 300lb-ft will be more than enough pushing power. I just wish they decide to do this and justify it with not needing to develop a new gearbox for the higher HP engine... make that a six-speed stick.
      Chris
      • 5 Years Ago
      GM has done great with the Enclave and the new LaCrosse bring in younger buyers, I know I sell them. The new Regal coming looks great. GM if you want to sell this car, don't call it a Regal! We are trying to get rid of the old school thinking of Buick and your putting it right back there. If your going to use an old buick name, whay not use one the younger gen is not going to remember as crap! Why not the Invicta? You used it for the LaCrosse showcar.
        • 5 Years Ago
        @Chris
        Keep in mind the Buick Invicta was in production from 1959-63.
      • 5 Years Ago
      Folks,

      The 2010 LaCrosse will effectively replace the Lucerne, while the Regal is going to fill the spot that the old LaCrosse held.

      The 196.9" long 2010 LaCrosse is 6.7" longer than the 190.2" long Regal. That's more than the 5.1" gap between the 2010 LaCrosse and Lucerne.

      The LaCrosse is a stretched Epsilon, while the Regal/Insignia is the standard size.
        • 5 Years Ago
        Do remember though that with the length comparisons that the Chinese regal is wearing UNECE bumpers. FVMSS bumpers are going to add an inch or two to the length.
      • 5 Years Ago
      Am I missing something here? Aren't we already getting this car as the 2010 Buick Lacrosse. This looks about the same, although it is somewhat different. That could prove to be the downfall, again, of Buick and GM in general-not enough differentiation between the models.
      • 5 Years Ago
      Buick: The New Ass of Coach Class.

      That brand is headed for extinction in the USA within three or so years, with the rest being sold to the Chinese. Buick is a dead brand, almost as dead as the typical Buick customer.
        • 5 Years Ago
        That's not was the latest number tell us. The new LaCrosse is basically sold out. GM's production covered just half of what the market required.
        • 5 Years Ago
        Give it a few months. They'll have tons of cash on the hood and being pushed on Avis in record numbers.
        • 5 Years Ago
        Oh Brian, you and your death predictions. You really should write them all down, so you can see how idiotic you are when they don't come to pass.
        • 5 Years Ago
        You don't see "Brian cars" but now you see way more Toyotas and Hondas than Chevys (and Pontiacs, and Saturns--oh, wait, they're dead, nevermind!)

        GM, Ford, and Chrysler have had since the early '70s to "get it". They STILL haven't and have to resort to sucking off the taxpayer tit. So long as they're taking MY MONEY to run their business I have every right to complain about them and DEMAND they fix their mess! Period.
        • 5 Years Ago
        Kill the Vette? Now them's fightin' words.

        But seriously, if you know so much about the inner workings of the auto industry why don't I see 'Brian Cars' whizzing by me on the road every day?
        • 5 Years Ago
        Brian; The new ass of the autoblog class.


        I have the new Lacrosse, am only 40, and know a 23 yr old who bought one new the week before I did w/ settlement cash. It is FAR from a dead brand.
        • 5 Years Ago
        Brian: Still the same assclown.
      • 5 Years Ago
      Buick just got slicker.
      • 5 Years Ago
      It's smaller than the Lacrosse. It's more in the Camry-Fusion range. This will also be the next (smaller) Malibu.
        • 5 Years Ago
        What then Epsilon II @ 3/4 scale? Why not Delta II?
      • 5 Years Ago
      I notice that Chinese-market Buicks, the Regal pictured included, still have the colors on the Buick trishield- I don't know, it's really minor, but I would like this to come back to US Buicks as well...
        • 5 Years Ago
        Colors +1
        • 5 Years Ago
        +1

        I also like the colored shields better.
      • 5 Years Ago
      Will they bring back the Park Avenue any time soon?
        • 5 Years Ago
        doubt it. Wouldn't want them too either unless it's RWD
      • 5 Years Ago
      They already have an awesome Lacrosse. What is the point? To retire the Lacrosse name or sell this along side it? Wouldn't that be too much overlap?
        • 5 Years Ago
        Exactly - W-car Regal and A-car Century were too redundant. Is 6 inches enough to differentiate between C & D segments?
        • 5 Years Ago
        Thanks for the explanations.
        • 5 Years Ago
        I think the plan is to make the Regal smaller than the LaCrosse.
        • 5 Years Ago
        OK - but still to close unless the Epsilon II would be significantly re-engineered - why not just go with Delta II?
        • 5 Years Ago
        The Insignia is about seven inches shorter in length than the LaCrosse... this is comparable to the difference in lengths between say, the Impala and the Malibu (about 8 inches), or the Camry and the Avalon (also about 8 inches)...
      • 5 Years Ago
      Some of these comments are frustrating to hear: "do we need a LaCrosse and a Regal?"

      The two cars are different and different sizes.
      I don't hear complaints about BMW having a 3 series and a 5 series? An Audi a-4 and an A-6? Camry and Avalon, Fusion and Taurus, and the list goes on.

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