When word got out that Mark LaNeve (right) was leaving General Motors effective October 15, we weren't at all sure where the soon-to-be-former exec was heading. The Wall Street Journal has finally let the cat out of the bag, reporting that LaNeve is leaving the auto business for a marketing gig at Allstate. LaNeve will sign on as the overseer of all marketing initiatives including brand stewardship, strategy and advertising, reporting only to CEO Thomas Wilson.

LaNeve leaves GM after five years as vice president of marketing and advertising. LaNeve was usurped by the General's own Bob Lutz, who semi-retired in April only to come back a couple months later to help strengthen the company's marketing and advertising initiatives. He is is being replaced as vice-president of U.S. sales by former Buick-GMC boss Susan Docherty.

While his new post at Allstate may not be as glamorous a job as being a VP at a major automaker, the insurer has recently made some hefty profits. The WSJ says Allstate raked in big bucks in the second quarter, after earlier getting hit hard by the economic downturn. In other words, LaNeve's company car perks might not be as generous, but he appears to be in Good Hands.

[Source: The Wall Street Journal | Image: Bill Pugliano/Getty]