• Oct 13, 2009
When word got out that Mark LaNeve (right) was leaving General Motors effective October 15, we weren't at all sure where the soon-to-be-former exec was heading. The Wall Street Journal has finally let the cat out of the bag, reporting that LaNeve is leaving the auto business for a marketing gig at Allstate. LaNeve will sign on as the overseer of all marketing initiatives including brand stewardship, strategy and advertising, reporting only to CEO Thomas Wilson.

LaNeve leaves GM after five years as vice president of marketing and advertising. LaNeve was usurped by the General's own Bob Lutz, who semi-retired in April only to come back a couple months later to help strengthen the company's marketing and advertising initiatives. He is is being replaced as vice-president of U.S. sales by former Buick-GMC boss Susan Docherty.

While his new post at Allstate may not be as glamorous a job as being a VP at a major automaker, the insurer has recently made some hefty profits. The WSJ says Allstate raked in big bucks in the second quarter, after earlier getting hit hard by the economic downturn. In other words, LaNeve's company car perks might not be as generous, but he appears to be in Good Hands.

[Source: The Wall Street Journal | Image: Bill Pugliano/Getty]


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    • 1 Second Ago
  • 18 Comments
      • 5 Years Ago
      This comment system is broken.
      • 5 Years Ago
      A good fit for somebody who looks like a gangster.

      /top o' the world, ma!
      • 5 Years Ago
      Who considers being a VP for GM to be glamorous?

      Working for a highly profitable Fortune 100 company in suburban Chicago sure as hell beats working for a govt owned car company in Detroit.

      Not to mention, I've seen the fleet cars that execs at Allstate get. Mostly E-Class Benzes, I'm sure that's better than what he was getting working for Obama.
        • 5 Years Ago
        I normally avoid commenting to people like you buy you are obviously a low functioning simpleton.
        People like you talk all this nonsense about the government and how it is so bad for them to be involved but then you are the biggest military supporters, who guess what, are 100% government.
        The school system is the government, as is the police, the fire department, a lot of the healthcare, the Post Office and so on.
        You are just a pathetic racist and this was a way for you to vent and express your racism.
      • 5 Years Ago
      that picture reminds me of every sleazy GM salesmen I have encountered.
      • 5 Years Ago
      @saluki "Who considers being a VP for GM to be glamorous?" Your comments reveal massive ignorance about the auto industry. LaNeve was not some mid-level VP; he operated at the highest levels of the company. Prior to its recent meltdown, automotive had some of the biggest ad spending, making guys like LaNeve the darling of every media. He was courted (and will continue to be @ allstate) and perked beyond your comprehension.

      @Tim "Allstate wouldn't have hired this guy if he wasn't good at what he did." Are u serious? Hahahahahahahahahaha. Corporate America is just as stupid as yr comment. They would have snapped up Jeff Skilling (google him) if he wasn't in jail!
      • 5 Years Ago
      is it me or does he look like The Joker without makeup?
        • 5 Years Ago
        Exactly what I was thinking
      • 5 Years Ago
      So I guess that means Allstate will go bankrupt and need a government bailout too once their marketing goes into the toilet.
        • 5 Years Ago
        LOL! Bye bye Allstate. AIG ate up all the insurance co. bailout money. ;) Wait. What? There's more? Oh. Ok. Go Allstate.
      IamXD
      • 5 Years Ago
      Once you're a exec it doesn't matter how you fail, you can always find some other company where the board doesn't know how ot use google and find a new job...
      • 5 Years Ago


      LaNeve ;GM vice president of marketing and advertising ...
      going to Allstate...
      an insurer...
      IIHS is funded by insurance companies...
      IIHS anniversary crash test video 2009 Chevy Malibu vs 1959 Chevy Belair looks almost like an ad touting both Chevy and IIHS ...
      But nobody calls it coincidence.

      Now finally the pieces begin matching. I KNEW the IIHS crash video had to have been co-produced by GM marketing and advertising. GM's marketing and advertising VP himself is moving to Insurance to be a marketing and advertising overseer.

      I knew Insurance Institute didn't flip a coin and choose 2009 Chevy Malibu and 1959 Chevy Belair.

      He don't just show up to Allstate with resumé and have a man off the street interview for a job reporting only to one boss: CEO Thomas Wilson. This was planned months in advance.
      • 5 Years Ago
      That's gotta be a hefty pay upgrade. Hopefully he can work his magic at Allstate. I wouldn't mind seeing a large insurance company die a slow painful death.
      • 5 Years Ago
      After a period of slumber, LaNeve returns to feed.

      I think Van Helsing needs to put him out of commission for good.
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