• Oct 13th 2009 at 8:58AM
  • 60
As with its model line, Cadillac has performed surgery on its logo. The previous logo, at right, was a sleek bit of matte color and metal unveiled in 1999 as a result of Cadillac wanting a new icon to represent its "art & science" campaign. The aim was "to combine suggestions of high technology and elegance through faceted shapes-inspired by the stealth fighter and by gemstones." Sure.

The new logo cranks up the texture effect on the wreath, adds texture inside the crest, and plays up the embossing and light effects of the crest edge. It's new, but it's got a shiny bit of retro about it that we don't mind.

Cadillac doesn't appear to have said anything about it, and while it appears on the 60-day Guarantee site we can't tell if it's made it onto Caddy's official plot of the interwebs. The real test, though, will be how it looks when it makes it onto the cars. Thanks for the tip, Scott!

[Source: Under Consideration]

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    • 1 Second Ago
      • 5 Years Ago
      Inline6; The interlocking rings of Audi DO hark back to their begining! Google "History of Audi" to read it.

      BRFULL3; I agree, I have never liked the alphabet soup model names (DTS STS and XLR especially) !
      The base model DTS should be renamed deVille.
      The up-level of the above should be Sixty Special
      The STS should be renamed the Seville
      The XLR, or course, should be Allante.
      If thery ever doa car larger than the current
      DTS, THAT could be the Fleetwood.
      • 5 Years Ago
      What does the logo say on the back? I know 'MADE IN CHINA' keep it! Rick
      • 5 Years Ago
      The euro route is the one I'd take. The removal of the GM block was a step in the right direction. Remove the stylized crest all together and/or keep the colors and minimize the shape on at least for the performance cars (V-series)
      Bottom line is no matter how great the car is, I'm still not prepared to call for my Cadillac, or Buick for that matter, amongst BMW's and Audi's at the valet stand.
      • 5 Years Ago
      As long as the Cadillac badges remain the size of dinner plates, I'm not interested.
      • 5 Years Ago
      The CTS-V comes standard with 19-inch alloy wheels, run-flat performance tires, and a sport suspension with Magnetic Ride Control. Interior highlights include a standard Bose 5.1 Cabin Surround Sound audio system with 10 speakers, DVD-Audio, a 40GB Hard Drive Device and both USB and auxiliary MP3-player jacks. The standard engine is a 6.2-liter supercharged V8 generating 556 horsepower and 551 pound-feet of torque. Transmission choices include a standard six-speed manual or six-speed automatic. Suck on that Jerry.

      • 5 Years Ago
      Way to GO!!! Waste time, efforts and $$$$$$$$$ on a updated logo. WTF!! That will do what for sales???? yea right. What's wrong with you people? Contribute to improving the vehicle not the labels or emblems. Reduce cost, pass that on to the consumer....idiots.
      • 5 Years Ago
      The simple, matte logo belongs to the new way of thinking that brought Cadillac its new products. The "New" GM's first move with its best division is to recall Cadillac's worst products through its logo redesign, and fire the marketing company that made GM's most inspiring recent commercials. Part of success is knowing when you're on to something, a fact that isn't lost on Audi, Mercedes, BMW, and Lexus... When is the last time you saw any of them change their logos?
        • 5 Years Ago
        Um Audi just updated their corporate logo not to long ago...
      • 5 Years Ago
      I like it.

      Good for Caddy in having the self-confidence to be a bit more assertive in their logo.
      • 5 Years Ago
      I'm surprised that this thread hasn't been usurped yet by the "Chevy's logo is ugly" crowd.
      hyme goldberg
      • 5 Years Ago
      The ducks need to be on,looks cheep!!! Not very good for "THE STANDARD OF THE WORLD" uSED TO BE A PROUD DAY IN A MAN'S LIFE WHEN HE BOUGHT HIS FIRST cADILLAC!!!! DADDY-MAN
      • 5 Years Ago
      It's definitely an improvment. Has more texture and depth.
      • 5 Years Ago
      Meh. I kinda like the previous one better. This one just looks a little dull.
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