REPORT: Cadillac quietly unveils new, old-look logo
As with its model line, Cadillac has performed surgery on its logo. The previous logo, at right, was a sleek bit of matte color and metal unveiled in 1999 as a result of Cadillac wanting a new icon to represent its "art & science" campaign. The aim was "to combine suggestions of high technology and elegance through faceted shapes-inspired by the stealth fighter and by gemstones." Sure.The new logo cranks up the texture effect on the wreath, adds texture inside the crest, and plays up the embossing and light effects of the crest edge. It's new, but it's got a shiny bit of retro about it that we don't mind.
Cadillac doesn't appear to have said anything about it, and while it appears on the 60-day Guarantee site we can't tell if it's made it onto Caddy's official plot of the interwebs. The real test, though, will be how it looks when it makes it onto the cars. Thanks for the tip, Scott!
[Source: Under Consideration]
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Reader Comments (Page 1 of 4)
cancuno (formerly Mike) 9:06AM (10/13/2009)
Let me get to the nearest Cadillac dealer!
Reply
Sal Collaziano 10:32AM (10/13/2009)
I like the new logo.. The last one looked very boring to me.. The changes are very subtle - they always seem to be - so most people don't notice the changes. I doubt I would have... As for the logo/badge being too big (some people have been mentioning this), I know where you're coming from - but I tiny little logo on a huge Escalade wouldn't look so great either. I actually think the badge fits on all the vehicles Cadillac puts them on. And I seriously doubt the size of the badge is going to make or break a sale...
Sal Collaziano
http://www.cadillacforums.com
El Jibaro De Lytle Creek[aka Robert Torres 12:31PM (10/13/2009)
Before you buy..., caveat emtor. Ask to to the percentage data improvement in quality, in proportion to the reduction in size, of the spaciousness of the retro image!
El Jibaro de Lytle Creek
ultimatemxcn 2:26PM (10/13/2009)
It doesn't matter how good the new logo looks because it will still look horrible when they slap it on as a sticker on the DTS replacement just like they did on the DTS.
JayP 9:07AM (10/13/2009)
No Ducks = Fail.
Reply
Mike Se7en 9:17AM (10/13/2009)
I do miss the ducks.
http://www.cartype.com/pics/3490/full/cadillac_ducks.jpg
TonyInMI 9:54AM (10/13/2009)
Agreed.
Derek 4:02PM (10/13/2009)
+1
geo.stewart 10:29AM (10/13/2009)
1932 logo
nuff said.
otherwise, give me the ducks
yvette 10:34AM (10/13/2009)
YEAH I was just about to say where the "H" are my duckies?! i wonder if you get a car all customed up will they put that logo on it i love the duckies they are my reason of loving this logo Really!!!
ehisforadam 11:18AM (10/13/2009)
I really miss that one duck that zigged....Oh wait, no I don't.
Will 3:08PM (10/13/2009)
My first car had the ducks! Here is a photo set from the...funeral :(
http://www.flickr.com/photos/wkeown/421279124/in/set-72157594588508100/
jamesFF 9:31PM (10/13/2009)
It's also missing the crown on top as well. Fail!
GOT 2:43AM (10/14/2009)
Yes, bring back the ducks!!!
I like that the new logo has gem-like elements again.
Jtnab 9:08AM (10/13/2009)
Its on the new SRX you guys reviewed and doesn't look bad.
Reply
Jared 9:13AM (10/13/2009)
As long as the Cadillac badges remain the size of dinner plates, I'm not interested.
Reply
alex 9:19AM (10/13/2009)
I think you're confused.... we're talking about cadillac, not mercedes: http://cache.jalopnik.com/assets/resources/2007/03/brabus_c_class.jpg
Mike7 9:22AM (10/13/2009)
Yeah, it's more the size of a saucer than a full-sizer dinner plate.
http://photo.netcarshow.com/Cadillac-CTS_2008_photo_86.jpg
Jared 9:30AM (10/13/2009)
Am I exaggerating just a bit to make a point? Sure. But come on, look at the badge on the Escalade. The thing is huge:
http://www.cadillac.com/cadillacjsp/model/gallery.jsp?model=escalade&year=2009&primary=1&id=0
PDKid 9:33AM (10/13/2009)
Maybe it has something to do with the Escalade being huge? Proportionality?