Having concluded the relationship with its former sugar daddy, GM, Saab is scouting locations for its new corporate headquarters to make a fresh start. According to one report, that location could be Royal Oak, Michigan, about fifteen miles from Detroit.

Saab apparently has $2.2 million to invest in a new HQ over the next five years, where it plans to house "mostly sales and marketing functions." The building in question is 13,000 square feet and boasts the few amenities necessary to Saab's situation: offices for 50 people and a large garage.

A Saab spokeswoman said Royal Oak is "trendy" and fits "our customer demographics." Finalizing the deal looks to rest on Royal Oak providing tax abatement, which hasn't been decided yet. Even if the city does give Saab some help moving in, the longer-term story is Saab's possible return to New England: the company began in Connecticut when it first came to U.S. shores. And with other upmarket European brands having decided that the Midwest simply didn't cut it, it wouldn't be a surprise.

[Source: Saab History]


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