• Oct 12, 2009
2009 Lancia Delta – Click above for high-res image gallery

With the appointment of Lancia CEO Olivier Francois as head of the Chrysler motor division, we can expect the two companies to collaborate on future products and take advantage of economies of scale. With Lancia operating exclusively overseas and Chrysler primarily in North America, the two brands can share products without having to worry much about stepping on one another's toes. But while that cooperation is expected to manifest itself in new models that have to be developed, new reports suggest that the tie-in could begin a lot earlier than that.

Although there doesn't appear to be much to substantiate the claims beyond extrapolation and speculation, word on the Italian street is that the current Lancia Delta could make it over here – together with the Fiat 500 and a handful of Alfa Romeos – as a Chrysler. Although the quasi-premium hatchback has quirky styling, we've found the execution of Lancia interiors to be top-notch. Whether car buyers in America would be interested remains to be seen, but there could be a business case to be made for giving Chrysler a competitor to the likes of the Audi A3 and BMW 1 Series without the cost and time involved in developing a new vehicle.



[Source: eurocarblog]


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  • 43 Comments
      • 5 Years Ago
      Yes, Fiat should bank on small hatchbacks as the saviour of Chrysler. By using the 1.5% of the market that are die-hard hatch consumers, they can turn this brand around. In fact, why not make all Chryslers small hatches with diesels and manuals? Marccionne, are you listening?
      • 5 Years Ago
      I've saw many Deltas in Italy a couple weeks ago and I have to say they are much more attractive in person than in the pictures. The LED lights that frame the headlight housing are a very nice touch! This is basically the Fiat Bravo with classier skin and interior. Otherwise, yes, Lancia stying generally polarizing.
      • 5 Years Ago
      I saw this car on a recent trip to Holland at an Italian Faire! Very nice. It's not that small, well for normal sized folk anyway.

      Chrysler 300 is a brick with wheels, did they sell a few of them yes, is it ugly, yes.

      Seems the MINI hatchback and has done quite well... sales up 9%. I can't tell you how many times some 6'+ fatty says to me... "Cute little girl car, I'd never fit in it!" Then I let him get in, then a short drive.... "How much are these, man that's some fun!"

      But ya'll rave on!
      • 5 Years Ago
      I saw a two-tone white & black Delta on Wisconsin Ave. in DC yesterday evening. It was likely a car associated with the embassy (I was looking at the car as I passed and failed to note the plates), but in light of this article it seemed worth pointing out. It was somewhat larger than I expected it to be, meaning it was larger than a Golf. Although as a fan of Lancia and previous owner of a few I would be sorry to see Lancias re-badged as Chryslers, the I imagine the Delta is far superior to any of the small- and mid-size offerings Chrysler is likely to come up with on its own in the near future.
      • 5 Years Ago
      Has anyone noticed that this thing, although smaller, could be the long lost smaller and more stylish cousin to the Pacifica? Look at the overall shape and the grill. Could happen. I'd rather it be badged a Lancia but if the point is to breath some life into Chrysler, these models could be a good start.
      • 5 Years Ago
      The Chrysler name is dead, just sell this as what it is:

      A Lancia Delta
      • 5 Years Ago
      Regardless of what I might think about Lancia and/or Chrysler this does not seem right. "Will you buy this awesome new Chrysler...
      ...which is Lancia?"
      I'm no expert ofcourse but I believe Chrysler should build their own identity, I mean real one... This way they will be more like importers working in disguise for an automaker who fails to enter US-market.
      Either kill Lancia or Chrysler.
      • 5 Years Ago
      Ugh! OMFG, please No!

      Lancia products just will not sell in America.

      Alfa Romeo products should be rebadged as Chryslers and imported as of yesterday. Chrysler would have drop its entire line-up first though. No more 300C, Town & Country, PT Cruiser, or Aspen SUVs allowed. This would bring a whole new image to the Chrysler brand in one easy swoop. Many new customers as well as Chrysler hardliners would be intrigued to try out the new models.

      Just get them certified and ramp up the current factories to fill the void until Chrysler can build them here. Such a simple plan to bring in a bucketload of extra dollars with very little effort or expense. Even a dumb blonde could figure this one out.
      • 5 Years Ago
      If it's an upscale hatchback, would this be the basis for the next PT Cruiser? Why not just bring the Lancia over here? Very few people in the US have ever heard of Lancia, so just bring it over here as an Evo, STi, Golf R20-fighting HF Integrale Evoluzione, and the regular HF Integrale can go against the WRX, GTI, and the other hot-hatches.
      • 5 Years Ago
      Nice competitor to the Audi A3 and upcoming Cadillac ATS.
      • 5 Years Ago
      Wake me up when they release an AWD performance version.
      • 5 Years Ago
      Beautiful car

      If it ever comes to market, I hope there's an option to remove the chrysler logo from it, though.
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