New products, improved quality and a surge in public perception have helped Ford buttress its sales numbers here in the U.S., but the Dearborn-based automaker also has a good story to tell across the Pond. According to The Detroit News, Ford managed to grab 10.1% of Europe's overall market share in September – the first time since September of 2001 that the Blue Oval has touched double digits. Ford sold 155,000 vehicles in September in Europe's 19 biggest markets, up 12.3% versus September 2008. Ford has now beaten year-over-year sales totals for four straight months.
One vehicle that has gone a long way towards getting the Blue Oval over the 10% milestone is the new Fiesta, as the popular B-Segment vehicle achieved its highest September sales in 15 years. While Ford's overall market share benefited from the quality of its product lineup, the increased volume during the month of September also came in part courtesy of Cash for Clunkers-like scrap programs in several European nations. Many of those programs have recently ended or are being phased out, though, which worries Ford for the short term. Ford of Europe VP Ingvar Sviggum told the DetNews that the health of the market still pretty shaky, adding "It is clear that there is still a need for government intervention in Europe to help bolster the market until demand reaches a more sustainable level."
[Source: The Detroit News]