Forget about more cowbell, for GM it's all about more Chevy -- at least, that's the situation for Chevrolet's new VP Brent Dewar. So far this year the Bowtie has posted more than 60% of GM's North American volume, but Dewar wants that to get to 70%. "As Pontiac goes away, Saturn goes away," Dewar said, "Chevrolet has to step up. The 70 percent target is the right kind of number we need to work on."
The real perspective on that challenge is in the numbers: GM's market share was 22.4 percent a year ago and is now 19.7 percent. However, while GM is out to increase overall market share it has half as many brands as it did last year: Pontiac and Saturn are dead, Saab and Hummer have found other homes.
For Dewar, the general (if slight) upward trend in sales, as well as the coming Cruze and the Volt, will help Chevy achieve that number. But beyond that we have no idea what he plans to use to breach the 70 percent figure, and we find it interesting that Chevy is trying to make up for more even with Cadillac's and Buick's imminent models. Nor is it clear how GM will maintain its overall numbers globally without Opel, but we look forward to finding out.
[Source: Automotive News - Sub. Req.]