• Oct 12, 2009
Forget about more cowbell, for GM it's all about more Chevy -- at least, that's the situation for Chevrolet's new VP Brent Dewar. So far this year the Bowtie has posted more than 60. "As Pontiac goes away, Saturn goes away," Dewar said, "Chevrolet has to step up. The 70 percent target is the right kind of number we need to work on."

The real perspective on that challenge is in the numbers: GM's market share was 22.4 percent a year ago and is now 19.7 percent. However, while GM is out to increase overall market share it has half as many brands as it did last year: Pontiac and Saturn are dead, Saab and Hummer have found other homes.

For Dewar, the general (if slight) upward trend in sales, as well as the coming Cruze and the Volt, will help Chevy achieve that number. But beyond that we have no idea what he plans to use to breach the 70 percent figure, and we find it interesting that Chevy is trying to make up for more even with Cadillac's and Buick's imminent models. Nor is it clear how GM will maintain its overall numbers globally without Opel, but we look forward to finding out.

[Source: Automotive News - Sub. Req.]


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  • 31 Comments
      • 5 Years Ago
      um as saturn and pontiac go away the percentage of Chevys automatically go up... its just math. All they have to do is kill Cadillac or Buick and the goal is met !!! WOO HOO!! 70% chevy here we come!!!
      • 5 Years Ago
      "Nor is it clear how GM will maintain its overall numbers globally without Opel..."

      They still have a big chunk of Opel, about the same as Ford has with Mazda. I would not act as if Opel is completely gone.

      I wonder if they previosuly made Chevy cheaper-looking to "make room" for brands like Pontiac and Saturn. With those brands gone, Chevy will be more appealing. If you look at the interior of the new Equinox, it seems that this is the case.
      • 5 Years Ago
      I've often thought the logo should be updated to a brushed nickel with a more chiseled look. No need to change it, just make it more modern and neutral.
      • 5 Years Ago
      I see GMC merging with Chevrolet Trucks in the not too distant future. GM cannot continue to fork out the expenses (even though they claim they are minimal) to keep GMC as a going concern.

      A better approach would be for the 1500 series trucks to be tagged as Chevrolet Silverados whereas the 2500 and 3500 series would move upscale as GMC "Sierra" Silverados. This eliminates all the costly duplication of effort (sales, distribution, advertising, etc) in the current business plan.
      • 5 Years Ago
      Chevrolet accounting for 70% of GM's volume depends on the outcome of Henderson's visit to Korea this week, where Daewoo engineers and produces "Overseas" Chevrolets(Non-US Chevrolets are basically Daewoos).

      GM needs Daewoo more than ever as the source of engineering now that Opels' gone, but Korean government has been threatening to force Daewoo into bankruptcy and regain control of it unless GM comes up with money to make back $2.5 billion lost on forex hedging. Korea was the only foreign government that refused to bail out GM(German, Canada, Thailand, and Australia have), and is instead planning to take back the control of company instead.

      If Henderson's negotiation with Korean government goes smoothly, sure. If not, then GM has to start engineering its Chevrolets in China, which will obviously suck in quality and safety.

        • 5 Years Ago
        Maybe Ozzie will pick up the pieces.
      • 5 Years Ago
      should this not have been the plan from the get go....(on a side note) plz GM dont delay the next gen. malibu for 6 months until 2013....it competes in one of the most competitive classes and i just dont think holding out will help it...2's...

      p.s. 1st lol
        • 5 Years Ago
        You people are deranged, the bowtie is a classic. It's simple, iconic, and highly recognizable.
      • 5 Years Ago
      70% of shrinking mkt. share and volume is . . . well . . 70% of shrinking mkt. share and volume . . .
      • 5 Years Ago
      The new Aveo better be good too, otherwise the Fiesta will kill it in sales.
      • 5 Years Ago
      NEW EMBLEM DESIGN PLEASE
      • 5 Years Ago
      I'm a current G8 GT owner and if Chevy wants my business - get a chevy version of the Zeta otherwise I'm looking elsewhere. I'll have to replace my G8 in 4-5 years... we'll see if GM has anything I'm interested in.
      • 5 Years Ago
      Too bad Chevy has at best 3 cars worth buying. GM needs to ditch the flagship vehicles idea.
      • 5 Years Ago
      They assume most Saturn and Pontiac customers are staying with GM... the same mistake they made when they killed Olds. You know what happens when we assume.... Pontiac buyers have been Pontiac buyers for a reason, since they did not like the Chevy Camaro and wanted a Firebird.. because they wanted a GrandAm/G6, not a Malibu, showing most dislike Chevy's offerings. Saturn owners also always went to Saturn because it was "a different kind of car company" and offered buyers a completely different experience vercus other GM dealers.. and will flock elsewhere other than GM.
        • 5 Years Ago
        Totally agree. They must be utterly stupid to make such assumptions. Killing a good brand one after another, what are they collectively smoking at their meetings? Year ago was looking to buy an Aurora or Intrigue, not the morons killed it. Ok, got a GP which still like but it is not the same as the Olds. Was looking forward buying G8, no luck again, they killed it. So, when now I get card from the GM dealers, "Oh, please stay with us, we have so many nicer choices that the Pontiac' - are you crazy expecting me to continue to be loyal to such stupid idiots? The only model you still haven't kill that attracts me is CTS-V but it costs a fortune, I'm not a Wagoner or Henderson who are getting millions for that very lousy management they do.
        • 5 Years Ago
        Totally agree. I was going to buy a new G8 GT this fall or winter, and as soon as Pontiac was axed I picked myself up a used 2005 GTO in the begining of summer since I knew the G8 GT's would be impossible to find.

        Likewise, a few weeks later, I got a coworker to buy a Aura XE.. weeks later after he's raving how nice they are and everything... Saturn dies. I was looking forward to getting a Saturn vehicle as well as I'm not a Ford guy, Mopar's deisgn doesn't excite me, and I feel GM betrayed me so I was going to betray it... and I wanted American.. so Saturn would have been perfect if Penske deal went through.
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