New-for-2010 Mitsubishi Evo MR Touring pricing announced, starts at $40,990
2010 Mitsubishi Lancer Evolution MR Touring - Click above for high-res image gallery
Mitsubishi finally posted pricing information on its new top-of-the-Evolution-ary-chart MR Touring model, and it definitely isn't cheap. A bargain to some maybe, but definitely not cheap. We had first seen this uplevel MR at a local car gathering that seems to attract just about every bit of new enthusiast candy, but back then, they were referring to it as the Limited. Now, it's called the MR Touring and with a base MSRP of $40,990, the top dog Lancer finally cracks the 40K barrier, pushing the definition of "bargain." If you go Sharpie-mad and check every box on the order form, the bottom line might make you think you're actually at an Audi dealer. The full boat 2010 Mitsubishi Lancer Evolution MR Touring would retail for – wait for it – $52,728. Yep, a fifty-plus-thousand-dollar-Lancer. (Editor's note: After checking over the list again, we see that some of the options are indeed redundant. Best we can tell, a Touring would run around $47,000, tops. Still quite a hefty sum though.)
For all those greenbacks, however, you'll get a wonderfully chuckable, largely-aluminum-bodied supersedan with a 291-horsepower turbo four-cylinder, a paddle-shifted dual clutch six-speed transmission, Brembo brakes, 18-inch BBS wheels wrapped in sticky Yokohama Advans, all working through Mitsubishi's Super All-Wheel Control (S-AWC) all-wheel-drive system to propel you along in any conditions on virtually any surface at alarming speeds. But all of that could be said for the regular Evo as well. So what makes the Touring so dear?
What the Touring adds are creature comforts that make the 40-grand price tag potentially less alarming, turning the car into something that can genuinely be cross-shopped against BMW, Audi, Mercedes and the like with few excuses. It's an Evo for grown-ups.
Standard on the Touring are things like a new higher-res info display between the gauges, an Evo-first moonroof, and genuine leather-covered heated Recaros. The car gains a few pounds with the extra equipment and additional soundproofing – even though it saves a bit by dropping the rear wing in favor of a small lip spoiler. The full list of standard and optional features can be found after the jump along with full pricing information. We've also added a new gallery of high-res pics so you can see all of the detail changes for yourself. At $40,000-$50,000 Mitsubishi is entering highly competitive waters, but we think they will find plenty of buyers. After all, the Evo has never been afraid of a little competition.
[Source: Mitsubishi]
Base Price
$40,990 + $720 destination
Standard Features
- 291-horsepower turbocharged 2.0-liter DOHC MIVEC engine
- 6-speed Twin Clutch Sportronic® Shift Transmission (TC-SST)
- Super All-Wheel Control (S-AWC)
- BREMBO® Braking System
- 2-piece front brake rotors with alloy hats
- Aluminum roof, hood and front fenders
- Enhanced interior noise reduction
- 18" x 8.5" BBS® Forged Alloy Wheels with 245/40R18 Yokohama ADVAN® tires
- Power glass sunroof
- Rain-sensing windshield wipers
- Rear diffuser with dual exhaust outlets
- Color keyed rear lip spoiler (Replaces large rear spoiler)
- Sports ABS with Electronic Brakeforce Distribution
- RECARO® semi-bucket racing seats with fixed head rests
- Heated front seats and side mirrors
- Full leather seating surfaces
- Magnesium steering wheel paddle shifters
- FAST-Key electronic keyless entry and starting system
- 710-watt (max.), Rockford Fosgate® performance audio system with nine speakers, including a 10-inch trunk-mounted subwoofer
- 40GB HDD Navigation with Music Server
- Bluetooth® hands-free phone system with voice command recognition
- Seven-airbag safety system including a driver's knee airbag*
Packages
$1999 Navigation System
Accessories
$84 All Weather Floor Mats
$297 Aluminum/Leather Parking Brake Grip
$281 Aluminum / Leather Shift Knob (TC-SST)
$425 Back Up Sensors
$60 Cargo Organizer
$96 Carpet Floor Mats
$456 CD Changer - 6 Disc and Tuner
$107 Chrome Side Mirror Covers
$34 Cigar Lighter
$625 Front Air Dams
$125 Front Brake Air Guides
$515 Front Strut Brace
$319 Intercooler Pipes
$37 "Lancer Evolution" License Plate Frame
$244 Mud Flaps
$2499 Navigation System and Install Kit
$142 RALLIART Spline-Type Wheel Locks
$440 Rear Corner Air Dams
$110 Rear Spoiler Extension
$515 Rear Strut Brace
$506 Rear View Backup Camera
$900 Side Skirts
$85 Side Wind Deflectors
$85 Sunroof Deflector
$32 Wheel Locks
Genuine Mitsubishi accessories are all covered by the limited warranty. Installation labor is not included. See your Retailer for details.
Vehicle Warranty
Bumper to Bumper
3-year/36,000-mile, Bumper-to-Bumper New Vehicle Limited Warranty
3-year/36,000-mile, Bumper-to-Bumper New Vehicle Limited Warranty
Powertrain
5-year/60,000-mile, Powertrain New Vehicle Limited Warranty
5-year/60,000-mile, Powertrain New Vehicle Limited Warranty
Anti-Corrosion
7-year/100,000-mile Anti-Corrosion Perforation Limited Warranty
7-year/100,000-mile Anti-Corrosion Perforation Limited Warranty
Roadside Assistance
5-year/Unlimited miles Roadside Assistance
5-year/Unlimited miles Roadside Assistance
*Airbags can cause serious injury or death to anyone too close to an airbag when it deploys. To decrease the risk of injury from a deploying airbag, all occupants must be properly restrained and seated well back, upright and in the middle of the seat. Do not lean against the door. Always place children 12 and under in the rear seat and use appropriate child restraints. Never place a rear-facing infant restraint in the front seat. See your Owner's Manual and instructions provided with your child restraint for more information.
†See retailer for limited warranty and roadside assistance terms and conditions.
*iPod is a registered trademark of Apple, Inc.
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Reader Comments (Page 1 of 5)
Franz 5:03PM (10/12/2009)
I love Evos (I've owned six) but I'm not sure the idea of a softer, luxuried up version appeals to me very much. It kinda contradicts itself IMO... but, to each his own. I'm sure it'll be a nice car.
Reply
X-owner 5:43PM (10/12/2009)
This is a great point. They sould stick to their knitting as the saying goes. The combination of aluminum pannels and control arms with a sun roof kind of does not go together (remove weight here , add it there). The car is great at 25 - 35 K which is the range probably paid OTD by 80% of EVO X owners. That said, they may not expect this version to be high volume next to the other configurations. However, before you guys call it a 15k econobox with a turbo you might consider Audi only in the latest generation has approached the "sportiness" of the EVO AWD system. Unless you consider an M3 a widebody 128i or a 911 a squashed beetle.
Tourian 5:44PM (10/12/2009)
I own an Evo, and I'd love to have this one. I'd buy just because I wanted it and that it satisfied my wants and desires. Seeing people's eyes bug out when they find how much it is because it shakes up their world of brand hierarchies and worth is just a bonus.
zamafir 6:02PM (10/12/2009)
yeah i don't get it. I saw MR and the price and gasped, 'Mitsubishi's going to be bringing the FQ400 over? Hells yeah! it may be a hard sell at 40,000$ but it's going to beat the snot out of everything'. Then i scrolled down.
geo.stewart 7:05PM (10/12/2009)
Lancer Touring- $45000
Faux Carbon Fiber Dress Up Kit $350
Insurance $2500/yr
the dumb founded look on people's faces when they see what you spent $45K on, priceless
audi_arena 7:17PM (10/12/2009)
For $50k I can have this, or a 2010 Audi S4, which has more space, a WAY better looking and feeling interior, better ride, better fuel economy, a 7-speed DSG coupled to a badass engine making 42 more horses and a car that doesn't make me a stoplight drag race target for every civic with a muffler. Hmmm...
IK 7:58PM (10/12/2009)
then get the S4
apples and oranges, man
some1 9:36PM (10/12/2009)
almost 50k and doesnt pass 300hp...
errr no...
Chris O 12:09AM (10/13/2009)
@Some1:
If HP is your sole measure of value, then you probably don't "get it", either.
With your logic, a nice Lotus Elise/Exige can't be worth very much. Sometimes, other components can drive a vehicles price skyward. Various items that can do this would be handling, exclusivity, power, luxury, or exotic powertrains (like hybrids or EVs). It just so happens that the EVO brings handling to the table.
audi_arena 10:04AM (10/13/2009)
@ IK:
Are they really all that different? Both are targeted at the luxury buyer who wants a lot of performance, 4 doors,and all wheel drive in a high-technology package. Considering they have practically the same price tag, I think this and the S4 are VERY comparable... it's just that the Mitsu gets trounced.
travisty 11:52AM (10/13/2009)
Have to say, this does start to fall right in on the S4's territory. Upscale, AWD sedan that has ~300hp and is the racing version of a lower priced version. Maybe I'm just getting old, but at this level I think I'd spring for the extra $5k and get a debadged S4. EVOs and STIs are great at being relatively affordable cars that can just SPANK the competition. Once they start getting up into S4 / M3 territory they're not so affordable anymore, and are up against a lost stiffer competition...
JMills 5:04PM (10/12/2009)
That is pretty, it's especially nice to see the wing gone. I gather you can't get it with a proper transmission though?
Reply
Chris O 7:01PM (10/12/2009)
JMills:
Certainly, it's a shame that they don't have a 6M available. I guess Mitsu thought they wouldn't be able to move enough units to justify validating the combination. It's also possible that they would have had emissions or mileage issues with a MT.
Then again, in a fairly high-strung turbo car, automatic and double-clutch gearboxes can help keep you on boost. Also, when you are playing on some of the surfaces that cars like the EVO and STI are well suited for, it helps to keep both hands on the wheel.
Sopherion 11:24PM (10/12/2009)
@JMills
Well, consider this: The person buying the luxo-EVO isn't getting it (solely) for speed. They bought the Touring for the amenities, that driver is more likely (at least in the US) to get a non-manual transmission.
Those who would want the proper 6-speed, buy the more reasonably priced EVO.
It's all about target audiences.
Infra 5:06PM (10/12/2009)
For $52,000 and AWD I'd take a near-loaded S4.
Not sure who wouldn't. (Now be honest here.)
Reply
Ligor 5:25PM (10/12/2009)
i'm not an Audi fan, but for $50k i'm with you
even if the MR proved faster at all track around te world still $52k is way to much for it
srDRIVEN 5:28PM (10/12/2009)
Instead, how about I give you just a moderately equipped S4 and $5,000.
It's a shame because I do like the Evo line, but this is crazy. I predict about 6 guys will by these, and they'll all be high schoolers from the OC using daddy's checkbook. You'd have to have more money than sense to buy this thing.
geo.stewart 5:32PM (10/12/2009)
"genuinely be cross-shopped against BMW, Audi, Mercedes and the like with few excuses"
seriously? the car is still based on a 15K econobox. pushed to the limits, sure. but if I am spending 45K, I can get a BMW 335i that will sweep that Lancer under the rug with its own diffuser. let's rattle off what can be had for 45K, right in the middle of that 40-52K window for the lancer:
BMW 335i
BMW Z4
Chevrolet Corvette
a Mazdaspeed3 AND a Cobalt SS (tight, that combo)
an ,ahem, 'base' S4
Mercedes C350
a Ford Mustang GT500
I'm thinking that you are going to have a very very very limited target group willing to choose an Evo luxo over something on the list above.
Bloke 7:20PM (10/12/2009)
Back in 1999, only the most ardent rally fans paid £45,000 for the 280bhp Subaru Impreza P1, which was essentially a 22B with even more intricate engineering. Even now, 10 years on a mint example will still cost you £20K.
A $50K Evo X MR Touring is a great proposition to appeal to the same type of enthusiast - but the United States is simply the wrong country to find them.
Bloke 7:21PM (10/12/2009)
Back in 1999, only the most ardent rally fans paid £45,000 for the 280bhp Subaru Impreza P1, which was essentially a 22B with even more intricate engineering. Even now, 10 years on a mint example will still cost you £20K.
A $50K Evo X MR Touring is a great proposition to appeal to the same type of enthusiast - but the United States is simply the wrong country to find them.