• Oct 9, 2009
Click above to watch the videos after the jump

Ford is feeling pretty good about its products right now, and the Blue Oval is spreading the word by doubling down with a multitude of new ads for print, web and TV. Ford's newest ads feature real Ford owners talking about features they like in their new vehicles. The 15-second spots highlight the company's new technologies featured in much of its 2009 and 2010 lineup including SYNC, Travel Link and even the second row refrigerator in the Ford Flex.

Hit the jump to watch Paul, Becky, Hayley, Kristen, Jonathon, Amie and Adam talk about their favorite new features. We're thinking it's a little annoying that everyone in the commercial is under 30 and Ford found it necessary to use the lame shaky camera bit to give the quick ads that viral YouTube look, but that seems to be all the rage these days. On the bright side, Becky loves her Fusion Hybrid so much that she can't help but mumble at the end.

[Source: YouTube]

One More Reason: Becky's Fusion Hybrid


One More Reason: Paul's Capless Fuel Filler


One More Reason: Kristen's Ambient Lighting


One More Reason: Kristen's Vehicle Health Report


One More Reason: Hayley's Fuel Prices


One More Reason: Jonathan's Rocking With SYNC


One More Reason: Amie & Adam's Refrigerated Console


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    • 1 Second Ago
  • 40 Comments
      • 5 Years Ago
      tunafish, I never confuse intelligence with doable-igence.

      Doable is doable. If a hot chick can't change her oil, I don't really care as log as my dipstick is in her motor.
        • 5 Years Ago
        LMAO. Sometimes, yeah, but those stupid hot women who sleep with me are better than the nasty ugly pigs you get, Ross.
        • 5 Years Ago
        >> tunafish, I never confuse intelligence with doable-igence.

        Or to put it another way, only stupid women would sleep with you.
      • 5 Years Ago
      They're simple, short, and sweet commercials. They focus on the merit of the product alone, and don't try to say something foolish like "HEY LOOK! We compare to the Accord! Please believe us!" This is the advertising focus that Ford has been missing, something that more subtly gives the consumer the idea that Ford has reached a level of superiority.
      • 5 Years Ago
      I think Ford is on the right track with these real customer ads conveying the details of all the unique technology and features that Ford offers. Its a unique and different way to explain the benefits of owning a Ford and a logical extension of the "Drive One" campaign and social marketing... Plus, having all these 15 seconds ads on YouTube makes it real easy (cheap too) to spread the word around the web... smart!

      Its far better than just plastering more "lets make a deal" get $$$ off this pc of crap car we can't sell at list price so we loose more money on every deal... ads suck!
      • 5 Years Ago
      I like it. They don't feel fake like most other "real people" ads.
      • 5 Years Ago
      how could anyone like these stupid "commercials"? why would somebody care about a minger's opinion?
      • 5 Years Ago
      I'm a fan of these commercials, and of Ford generally, but am finding it tough to actually get in and "drive one".

      I'm a late 20's yuppie lawyer and feel like Ford has abandoned me by dumping any brands and product that would appeal to me. Where's my 3-series/A4/C-class fighter? At least Cadillac has the CTS (and future CTS coupe). The closest Ford has is the Taurus SHO - and that's likely to get me laughed out the office parking lot (why couldn't they have called it the Genesis or something? haha).
        • 5 Years Ago
        @thomas, if you're a Ford stockholder, I can understand why you'd want them to bring forward a 3-series/A4 fighter. But why not just buy a 3-series or an A-4? With the certified pre-owned programs, you can pick up a nearly-new model at a huge discount. A two- or three-year-old 3-series with less than 25K miles on the clock and three years of additional warranty coverage will run you about the same as a loaded Mazda3 or Golf, and cheaper than a new Fusion, Mazda6, etc. Plus there are great financing deals. (As you can tell I'm a recent convert -- but check it out.)
        • 5 Years Ago
        @ thomas: you need the Falcon G6E but Ford's not sending it over

        I must say, Ford AU's marketing department sure could learn a thing or two from Ford US
        • 5 Years Ago
        The SHO is a fricking boat. I was honestly a little excited at the prospect of using the Mustang to underpin a four-door variant (obviously not called the Mustang, but something different).

        FORD: PLEASE GIVE ME A ENTRY-LUX RWD SPORT SEDAN THAT IS NOT THE SIZE OF A BOAT.
        • 5 Years Ago
        Just trying to be honest. Seeking honest help - and find that nobody has come up with viable alternatives...
        • 5 Years Ago
        Yea, its too bad Lincoln dosent make the MKZ with the 263 HP engine...oh wait.

        No, FoMoCo doesnt really have a direct BMW compeditor (the FWD/AWD Lincolns are not the driver's cars that BMWs are but do offer a lot more value for the dollar), really, but when they did (Lincoln LS), it was widely ignored and bought by little old ladies who had no idea they could take on a 5-series if they wanted to. Ford is in the process of climbing out of a deep hole, and make no mistake, they've got a ways to go. They can climb out by doing what they're doing: Focusing (no pun intended) on core products that sell well, are built well, perform well, and appeal to the masses. Focusing in on niche market vehicles will get them nowhere but deeper in the hole by wasting R&D money on a 40,000-sales-a-year car.
        • 5 Years Ago
        Oh, and I have to agree with you: the SHO may be a great car, but it's a frickin boat.
        • 5 Years Ago
        Might want to test-drive a Fusion Sport. I'd suggest it in Tuxedo Black or Atlantis Green. It's a looker.

        Other than that, if you don't like the Mustang, they don't offer you much in the way of a performance car.
        • 5 Years Ago
        Man you sound like a tool.
        • 5 Years Ago

        How about not worrying what your co-workers think? Go drive a SHO and I bet it'll help you care a lot less what they think or say. Don't be a lemming all your life.
      • 5 Years Ago
      Is it just me or do only white people drive Fords?
      • 5 Years Ago
      saying "genre" and "rock" in the same sentence just doesn't sound right.
      • 5 Years Ago
      I think Ford did a good job with these. Yes they are sort of corny and terribly geared towards women, but Ford has other ads to reach the performance enthusiasts. Those are all features that set the Ford apart from other cars and they should be highlighted. It's been than seeing some divorced dad drive in a Freestyle to pick up his kids thats for sure.
      • 5 Years Ago
      Kristen is quite doable.
        • 5 Years Ago
        @tunafish

        All the better friend! She'll stick around longer for "oil changes"....

        • 5 Years Ago
        I agree with tunafish. It's like those mac computers with idiots who can't work computers.

        "like I would make all cars with pink lights, and I'm not sure when my oil is suppose to be changed"

        and then there is
        "It really hauls I tell you... it sure can..."
        • 5 Years Ago
        Becky has a lead foot though :D

        And brunettes > blondes
      • 5 Years Ago
      Ford's new cars are really great and competitive.
      • 5 Years Ago
      I like Ford's new designs (Euro derived). I have no beef against them & I believe they're as good as anyone else.

      But I have heard stories. So, to ease the minds of people like me, why not change the warranty terms? Why not go the Hyundai-Kia way and havea 5yr-60k/10yr-100k warranty?

      The D2.5 have decades of bad history behind to contend with. Why not increase the warranty period to put many fence-sitter's minds at ease? See what that long warranty did to Hyundai-Kia?
        • 5 Years Ago
        Hyundai/Kia needs that warranty due to the preception that their cars are of low quality (and rightfully so). Have you ever tried to have something repaired under their warranty? Its like pulling teeth from a lion. Not only that, but they're non-transferable. So people who buy a Hyundai, dont like it, and sell it to somebody else, the warranty doesnt go with it. It certainly SOUNDS great in ads but in the real world, their warranty is just like their cars: lots of hype and very little substance.
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