• Oct 9th 2009 at 8:00AM
  • 15
Parmigiani Bugatti Galibier Tourbillon (above) and Type 370 Centenaire (below right) – Click either for high-res image galleries

You could call Parmigiani Fleurier the Bugatti of watchmakers and hardly be exaggerating. The pinnacle of time-craft, Parmigiani's timepieces are some of the most highly intricate, innovative and sought-after in the field. No wonder Bugatti chose the atelier to fabricate a unique wristwatch to accompany the Veyron. Now that the Veyron's production is drawing to an end and a new model is around the corner, Parmigiani has been back at work to both commemorate Bugatti's past and join it for the future.

Back in 2006, the Swiss watchmaker released the unique Type 370, a wristwatch whose movement was intricately designed to be placed sideways, with the face displaying to the driver's eye without requiring their hand to leave the wheel. Pointless, you might say, but the point is the craftsmanship, and Parmigiani pulled it off flawlessly. Only 200 were to be built specifically to accompany the Bugatti Veyron. And like the Veyron, its production run is now drawing to a close, but not before the last two examples have their chance to stand above the rest.

Parmigiani has crafted two unique examples in 18-karat rose gold and platinum 950, each hand etched by master engraver Philippe Bodenmann, taking a mind-blowing 300 hours to complete the task. Called the Centenaire like the special-edition Veyrons, the last Type 370s also feature calfskin straps furnished by Bugatti's partner Hermes and mark the company's 100th anniversary. But commemorating the past isn't all Parmigiani Fleurier has in store for its partnership with Bugatti.

Now that the Alsatian automaker is preparing for its next feat, Parmigiani is on board with a Tourbillon timepiece to accompany the 16C Galibier concept car, now tipped to have been approved for production. Fine watch connoisseurs know the tourbillon to be one of the most intricate watch mechanisms ever devised. Originally designed to combat the effects of gravity's pull on the mechanism of a pocket-watch, the entire mechanism rotates inside its case, and the gears within it. Parmigiani designed a tourbillon to dock into the dashboard of the Galibier, acting as the car's time display. But the timepiece can also be removed and worn as a pocket watch, attached to a wrist strap or docked into a stand to act as a desk clock.

Whatever production plans Bugatti has for the future, you can bet Parmigiani will be right on its heels. And with no less refined a level of design and craftsmanship, either. Photos in the galleries below.

[Source: Parmigiani Fleurier]

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    • 1 Second Ago
      • 5 Years Ago
      Very steam-punk, I wish I had the cash.
      • 5 Years Ago
      Looks quite beautiful as a pocket watch cradled in the dash but then takes a dive downmarket when slotted into that ugly brown band and the ladies version is just plain ridiculous...trying to hard to be different. If your going to go the classic follow through, although one has to admire the idea of dual usage functionality. Taking a piece of your Bugatti with you as you hit the Casino de Monte Carlo.
      • 5 Years Ago
      Damn... I wish I had anything of this detail and quality in my life.
        • 5 Years Ago
        Start with a vintage mechanical watch. You can get an older Omega for relatively little money. Then you can work your way up!
      • 5 Years Ago
      There will be plenty of commenters who don't understand or care about the craftsmanship that goes into making a fine watch. It goes beyond science and mathematics, and becomes pure art.

      Calling the Type 370 Centenaire a "ladies" watch, LOL. Complaining that their are poor people so watches like these are "excessive", LOL. Being paranoid that your friends can't be trusted not to steal your watch, LOL.


      • 5 Years Ago
      For those not familiar with Parmigiani, they are a low-volume top-tier watch manufacture that produces a full range of watches from simple time-only pieces all the way up to some of the most outstanding technical marvels in the watch industry. Unfortunately, their prices are commensurate with their quality, design, and craftsmanship which makes them virtually unattainable for the average consumer (kind of like Koenigsegg or, I don't know, Bugatti?).
      • 5 Years Ago
      Patek Philippe being the Bugatti of the horological world would be a more appropriate company for the articles analogy than Parmigiani Fleurier. However, even though it is a safe assumption that every Bugatti owner also owns a Patek Philippe, based on my knowledge of the company it is my belief that Patek would not soil their image by associating themselves with a car company, even one such as Bugatti. Patek executives would probably view the Veyron as an incredably advanced and technically marvilous VW, engineered and styled to prostitute the name of a historically significant, and once great company in order to generate acclaim, Press, and glory for the V.A.G..

      In summation: Patek Philippe > Parmigiani Fleurier.
        • 5 Years Ago
        Patek is greater although I am partial to A. Lange & Sohne, particularly the Lange 1 in rose gold. Gorgeous.
        Even IWC and Vacheron Constantin are superior watches.
      • 5 Years Ago
      As much as I admire the craftsmanship behind something like this, the intent behind this kind of excessive display of wealth is nothing more than satisfaction of vanity and egoism. It's shameful when there are so many people suffering from starvation, disease and war in the world.
        • 5 Years Ago
        yes, this costs more than the casio on your wrist.

        whats the big deal? bill gates is throwing money at the world issues-would you care to lend a hand rather than posting what you wrote? who knows, mb bugatti and parmigiani contribute to charity?
      • 5 Years Ago
      While I admire the engineering innovation that went into the 370, I would prefer to wear the Galibier. Pity that Parmigiani cares more about my wallet than my preference.
      • 5 Years Ago
      CEDAR: What is money? Where does it come from? Once you can answer these questions, you'll see what Ettore Bugatti was correct in stating "nothing is too beautiful, nothing is too expensive."

      If it weren't for the production of goods, there would be no money(oh look, that's why the US economy is falling apart!) Saying that these watches represent anything but the good in the human spirit, just reflects a hatred for productivity and intelligence. And a hatred of the human ego, which I suppose you think is an evil thing to glorify. You must have no self-esteem.

      I suppose you think that by NOT making and wearing these watches, it would make the poor people of the world rich? HAHAHA brilliant logic.

      You make me want to chrome plate my car, just to offend you more!
      • 5 Years Ago
      "honors Bugatti's past and ...." Honors? You mean milks money on Bugatti's past?
      • 5 Years Ago
      Wow, expensive, exclusive and downright ugly. Looks more like someone who drives a blinged-out Escalade would wear.
      • 5 Years Ago
      I am just picturing some drunk chick or a thieving buddy palming your expensive watch.
      Not a great idea.
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