Herb Chambers, New England dealership juggernaut, has thrown his support behind a New England gathering. "Herb himself is a super car enthusiast," says John Covell, Director of Marketing for the Herb Chambers Companies, "He thought that others would enjoy it." A new BMW dealership in Sudbury, MA, where the event is being held this Saturday, October 10th, is a supporting cast member.
Cynics may dismiss this as another ploy akin to inflatable dinosaurs, but when was the last time you were invited out by a car dealership to drink free coffee and ogle a McLaren F1 on a Saturday morning? Running from 7-10 AM, the inaugural event will be over before many people's days get under way. "Herb is passionate about cars and he's passionate about this business. If our customers understand that we share their passion, that's a good thing," sums up Covell. Hey, if he doesn't mind us drooling all over his McLaren, we'll agree.