• Oct 8th 2009 at 8:28AM
  • 31
Just last week we were chatting with Buick GMC General Manager Susan Docherty on the GM Fastlane Blog about our lack of confidence in the 2010 GMC Terrain, and now she's moved up to GM's Vice President of US sales. Docherty will replace the soon to be departed Mark LeNeve as sales VP and one of the General's executive team members on October 16. Docherty enters her new role with a wealth of experience including stints as general manager of Hummer and GM's western region. CEO Fritz Henderson used the press release (after the jump) to welcome Docherty to the exclusive executive club, adding "Susan will continue our progress and reinforce our focus to put the Chevy, Buick, GMC and Cadillac customers first."

While we're sure Docherty is pretty damn pleased with her latest advancement, we're thinking she's got her work cut out for her. GM's US sales have been in a downward spiral for what seems like an eternity, and Docherty will either end her time as sales VP as the hero who helped reverse the decades-old trend or yet another executive who presided over the perpetual fall.

[Source: GM | Image Source: Chris McGrath/Getty]


General Motors Names Docherty Vice President U.S. Sales

DETROIT - Fritz Henderson, GM president and CEO, today named Susan Docherty, 46, currently general manager, Buick-GMC, to the position of vice president, U.S. Sales, effective October 16, 2009. She will also become a member of the executive committee. Docherty replaces Mark LaNeve, who announced his departure to a non-automotive company earlier today.

"Susan will bring a wealth of experience from previous marketing and sales assignments," Henderson said. "I have confidence that she will bring a new perspective to the position as she guides a new, lean, and customer-focused dealer network."

Previously, Docherty had been named to lead the Buick-Pontiac-GMC Channel in June 2008. Before this assignment she had been general manager for the Western Region, taking the position in September 2006.

Following her Sloan Fellowship at Stanford, she was named general manager of the Hummer Division in September of 2004. Earlier assignments included: marketing director and brand manager for the Cadillac Escalade; sales and service executive positions for GM Europe; and managerial positions with GM of Canada.

"I'd like to congratulate Susan in her new assignment and once again thank Mark for guiding our sales and dealer organizations through one of the most difficult periods in the industry's history." Henderson said. "Susan will continue our progress and reinforce our focus to put the Chevy, Buick, GMC and Cadillac customers first."

GM will look outside to fill the Buick-GMC general manager position. "This will infuse new ideas and an outside perspective into our marketing efforts," Henderson said.


About General Motors: General Motors, one of the world's largest automakers, traces its roots back to 1908. With its global headquarters in Detroit, GM employs 219,000 people in every major region of the world and does business in some 140 countries. GM and its strategic partners produce cars and trucks in 34 countries, and sell and service these vehicles through the following brands: Buick, Cadillac, Chevrolet, GMC, GM Daewoo, Holden, Opel, Vauxhall and Wuling. GM's largest national market is the United States, followed by China, Brazil, the United Kingdom, Canada, Russia and Germany. GM's OnStar subsidiary is the industry leader in vehicle safety, security and information services. General Motors acquired operations from General Motors Corporation on July 10, 2009, and references to prior periods in this and other press materials refer to operations of the old General Motors Corporation. More information on the new General Motors can be found at www.gm.com.

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    • 1 Second Ago
      • 5 Years Ago
      I was flipping through a car mag last night and happened across an ad for the Terrain. My first thought was "Wow, who at GM still thinks those squared off fender flares look good?" Maybe it's just me but there still seems to be a lot of people at GM who insist on utilizing unpleasant design queues in their cars.

      I also read the chat where she was talking about the Terrain and GMC and loved the part where she says "What you may not be aware of is that the Chevy customer is quite different than the GMC buyer." Really? Maybe in the land of sales related slice and dice demos and B school classrooms but at the end of the day they're basically shopping for the same trucks.

      I just hope she's a true car person and not one of those who thinks selling refrigerators and selling cars are the same thing. It was that line of thinking that helped get GM into a lot of the trouble they're in today.
      • 5 Years Ago
      One thing I've learned in my decades in corporateland is that once you're on the fasttrack and/or part of the executive club, you're there forever. There is no going back regardless of past performance or experience. Regardless of her performance with Buick or HUMMER or her future performance as sales VP, she's an exec now and will be one again somewhere for the rest of her life (if she choses to be).
      • 5 Years Ago
      So much criticism here.
      • 5 Years Ago
      Very nice!
      You guys do realize that this is the very same broad who personally sank Hummer, by refusing to let them introduce 2wd and smaller, more fuel efficient vehicles into the market?
      She's ten times the cancer LaNeve ever was.
      How do I know? I was there.
      • 5 Years Ago
      Another winning decision by Fritzy , the automobile guru mastermind of losers . All in the same mold as Roger Smith , Rick Wagnor , etc. etc.
      Henry Ford Sr. must be laughing his dead ass off while rolling in his grave .
      • 5 Years Ago
      What she's wearing is very nice and very pleasing and looks very nice on her. She looks like a nice lady. Too bad she's wearing a big rock!
        • 5 Years Ago
        As long as she knows the other car companies sell diesel cars, I don't care how she looks!!!!!

        Diesels For Life!!!!!!
        • 5 Years Ago
        I agree, Jerry. She's much better-looking than LaNeve.
        • 5 Years Ago
        "What she's wearing is very nice and very pleasing"

        Yuk. It look's like she raided Hillary Clinton's wardrobe.
      • 5 Years Ago
      Isn't this the same person who came up with those horrid "take a look at me now" ads for Buick? The "new GM" has yet to resemble anything other than "old GM" with a few nameplates missing. Hopefully she won't come up with another stinker for the CTS Coupe.
      • 5 Years Ago
      Too bad she has worked her way up the corporate ladder and still might have to read such insulting crap, including Autoblogs couple of subtle jabs. I'm guessing she has more experience at GM then Autoblog.
      • 5 Years Ago
      Ummm...she last ran Buick and before that Hummer...so we should be looking for what exactly now that she is in charge of the entire product line?? Just goes to show...a quicky bankruptcy and billions in taxpayer funds changes nothing...
        • 5 Years Ago
        She ran Hummer when they where selling everyone they could make. She has the experience, the question I have is where is the new blood?
      • 5 Years Ago
      Uh huh...here's the mark of the feds with their EEOC in action.
      • 5 Years Ago
      I think we can all do without the sexist, frat-boy cheapshots. The real question is whether she's the right person for the job. Judging by her answer to Alex's question re: the Terrain, I'd have to say she isn't.

      Every time I start to thinking that GM has finally got a clue, they revert to their old ways.

      • 5 Years Ago
      I'll ride this GM product any day.

        • 5 Years Ago
        Desperate. Kind of like GM, though. I like my cougars a little more thin with plastic fantastic on top.

        LOL though...let the ad hominem arguments begin.
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