• Oct 7, 2009
Mark LaNeve, General Motors' head of U.S. sales, is reportedly set to leave the company on October 15th. LaNeve had been appointed GM North America vice president of marketing and advertising back in September of 2004 after starting his career as the brand manager for the now-defunct Pontiac Bonneville.

A quick glance at our monthly By the Numbers series of posts will show that GM's sales figures here in the States have been in a downward spiral for a good long time, so perhaps the company decided some fresh blood was needed.

At this point, GM has not yet announced a replacement for LaNeve, though Jim Bunnell, executive director of sales operations, will reportedly continue to lead the automaker's dealership consolidation plans. It's also not clear if The General will look outside its own operations or attempt to recruit from within for his replacement.

In an email sent to GM employees, company head Fritz Henderson had this to say regarding LaNeve's departure:
Mark has contributed significantly to GM in several key positions, including transforming the Cadillac brand and leading the vehicle sales, service and marketing organization during one of the most challenging periods in GM's history. Please join me in thanking Mark for his dedication and wishing him and his family well. A replacement for Mark will be named at a later date.
[Source: Automotive News - Sub. Req'd | Photo: Bill Pugliano/Getty Images]


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  • 32 Comments
      • 5 Years Ago
      Not surprised.
      He always looked like a mob boss to me. lol
      He is an alright guy though.
        • 5 Years Ago
        Are you guys serious? Change in culture is the best thing GM could ever get. Lutz was a step in that direction. The whole 'good old guys' crap ends up killing industry. When you can't even have competition on the inside imagine what it's going to end up like on the outside.

        This guy never figured out how to market a car, let alone manage dealer relations. I'm glad to see him go. Anyone who isn't a fanboy will be, too.

        Check Autoline After Hours last segment with him; when asked to retort to claims regarding his [lack of] competence, he'd come up with personal attacks dismissing the credibility of his opponents. These claims were not only defamatory, but they were proving their point.

        Sure, he can be an alright guy as an individual (everyone has that potential, and I don't even know him personally, so why would I even bother covering that aspect), but he's a bad business man and deserved to fail much like the rest of GM. Failing allows you (and the rest of the business/people around you) to learn, welfare state intervention does not.
        • 5 Years Ago
        I don't know Mark LaNeve. But I think he needed to go because of the sliding market share for the past decade since he has been in power.

        The good thing is that this will put leaders on notice that GM is deadly serious about producing results. Lead or you are outta here.

        As Major Hochstetter said, "Heads Will Roll !!!".
      • 5 Years Ago
      I've heard LaNeve on Autoline Detroit a few times,and he always seemed pretty sharp. Even if he does looked like he just walked out of a Jimmy Cagney film.

      /top o' the world, ma!
      • 5 Years Ago
      I've heard LaNeve on Autoline Detroit a few times,and he always seemed pretty sharp. Even if he does looked like he just walked out of a Jimmy Cagney film.

      /top o' the world, ma!
      • 5 Years Ago
      Every day it seems like there is another Blog on GM losing/firing another employee. Surely there can't be that many left to trim.

      Now they just need to start making SMART hiring decisions. These "old school" people don't have the inside track on what people want to buy. They need to ALL be gone.
      • 5 Years Ago
      Mr Guy with the the camera at the back: Their faces are on the other side. FAIL.
      • 5 Years Ago
      He was a nice guy, but he often had no idea what he was doing.
      • 5 Years Ago
      Heard him speak a couple of times. Seemed like a sharp guy. Looked like he was going to be one of the survivors from Old GM. Guess not.
      • 5 Years Ago
      Now we need Henderson and Lutz would follow his lead.
        • 5 Years Ago
        I second that. Lutz especially.
        • 5 Years Ago
        Lutz leave? Really? Have you seen what he's done for GM products? The awards won by the cars he's pushed for?
      • 5 Years Ago
      Jeez ... those 2 look like used car salesmen from Central Casting.
      • 5 Years Ago
      Sorry for the duplicate posts. What can I say? AB's posting engine sucks.
      • 5 Years Ago
      As the latest release of car sales in USA suggests, the current unsustainable oil price topped the gas-powered mobility, on that score, but for "a newcomer" , this fragile recovery world-wide stands more likely to face another great depression.

      Recently, vice chairperson of marketing Bob Lutz indicated that nearly 50,000 consumers have registered at GM's website, indicating a "strong intention" to buy the plug-in hybrid vehicle,while Bob Kruse, GM's top electric car exec and Chevy Volt pointman, steps down.

      The auto industry should not forget the bitter lesson from its bankruptcy. Automakers pledged change in direction before people and thereby barely received taxpayer's cash, but they are still doing nothing. The current "unsustainable" fuel price, which is projected to go even higher, has gone far beyond a hybrid level again , which did not deter the recession.

      The auto industry needs to leverage the rebates of cash for clunkers as a stepping stone for a fundamental change as promised, not business as usual. I still think the densely populated countries are consuming such incredible natural resources right now that inefficiency as it is can't be allowed any more.



      • 5 Years Ago
      Does anyone else think the guy in the background with the camera looks a little creepy
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