• Oct 7th 2009 at 4:29PM
  • 27

Aston Martin Cygnet Concept – Click above to enlarge
Most of us would be willing to kill for the opportunity to have an Aston Martin as our daily commuter. (Then again, most of us here at Autoblog are writers and don't commute much of anywhere). But the British purveyor of luxury GTs figures some of its customers – those based in major European metropolitan centers like London and Paris, for example – could use something a little more compact for driving into the city. Hence the Cygnet, which as you may recall is essentially a Toyota iQ with some Aston touches.

News of the car's development broke a few months ago, but the latest reports now indicate that the Aston-badged city car could begin shipping as early as next year. Although no mechanical changes are expected to take place, the pre-assembled units are expected to be shopped to AM's plant in Gaydon, England, where the company will give the citycar its own unique interior, slap on an Aston grille and the requisite badging and raise the price up to $32,000 – about twice the price Toyota fetches for a stock iQ.

Whether Aston's customers bite remains to be seen, but for our part, we still want to see one of these face off against the Abarth 695 Tributo Ferrari for the exotic supermini crown.

[Source: Automotive News – subs req'd]

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    • 1 Second Ago
      • 5 Years Ago
      If A/M comes out with this, I bet lots of people would think less of their company.

      I sure would!
      • 5 Years Ago
      Hope it sells like hotcakes.
      • 5 Years Ago
      • 5 Years Ago
      Is this a joke?
      What an insult to real Aston Martin owners.
      When you are asking people to spend $150,000 to infinity for your cars you should not insult them by producing crap like this.
        • 5 Years Ago
        IIRC, Aston is only selling these to people who have bought "full-sized" Astons--the idea being that this is a "tender" to their customer's high-end vehicles. As long as it stays this way I don't see the brand being diluted significantly.

        Now, if they opened sales of them so that college kids and their grandmothers could get a Cygnet instead of a Fit, THAT would be brand dilution.
        • 5 Years Ago

        Genius that you are.
        So are you telling me that the owners of these vehicles will not be able to sell them and if they can, only to other Aston Martin owners?
        I think not.
        You should be careful when you try to sound like a sarcastic smart ass lest someone come back and make you look stupid.
      • 5 Years Ago
      Aston Martin better get ready to be the most laugh at kid on the block with this crazy idea..

      Toyota IQ with an Aston Martin Body? Are they for real?? I guess all those kids coming to Nopi Nationals sporting M-Benz bodies on Honda Civics were on to something lmao....
      • 5 Years Ago
      The Cimarron was a better idea than this. Bet no one's mentioned the Cimarron yet.
      • 5 Years Ago
      JDM Life
      • 5 Years Ago
      Looks kinda neat.
      • 5 Years Ago
      I really don't understand the point of this model. For the price, one could drive around in a better equipped, and larger-but-still-small-enough-to-be-a-compact car such as an Audi A3 TDI and have more performance, practicality, and fuel-efficiency, while still be small enough for heavily-congested urban centres.
      The whole idea of badge engineering is lost to me, really. Unless co-developed vehicles (which this car is not) are intended to reach different demographics, what is the point?

      Also, a vehicle like this will most-certainly dilute the brand image of Aston Martin but, as always, profit margins dictate what is built and what is sold. Pity.
        • 5 Years Ago
        " Also, a vehicle like this will most-certainly dilute the brand image of Aston Martin but, as always, profit margins dictate what is built and what is sold. Pity. "

        It is exactly this reason that Aston Martin should NOT do this. Sure, profit margins might increase in the short term but this will have a devastating impact on Aston's brand image (as you mentioned) which will ultimately lead to decline in profits.

        It seems like auto execs just can't stick to what works. Don't fix it if it ain't broke please.
      • 5 Years Ago
      Is it just me or is this another solution to a problem no one has?

      A $32k iQ with a fancy interior and different grille? GTFO.
        • 5 Years Ago
        >A $32k iQ with a fancy interior and different grille? GTFO.
        You'd have to own an Aston before you can buy this one. Yeah, an AM-exclusive.
        • 5 Years Ago
        Clearly it's still April 1 at Autoblog.
        • 5 Years Ago
        no, it's not just you, worst. idea. ever. Fiat/Alfa? Sure, both drive great look good. BMW/Mini? Sure, both drive great look good. VW/Audi/Lambo/Bentley/Bugatti? alright sure. Toyota crappy little car that's crap to drive / aston? No. no no no. no no no no no. no.

        words do not convey how utterly FAIL this idea is. Aston buyers may spend 200,000+ for cars with ford switchgear, but that's it. They're not buying a rebadged ford. no one's going to be fooled by this.
        • 5 Years Ago
        If I were the owner an Aston Martin, I'd be like WTF??? Sell it and them buy something that doesn't have an "el-cheapo" line.
      • 5 Years Ago

      Aston Martin makes the Cimmaron look like a masterstroke of genius!

      Still, I can't wait to see James Bond putt-putting about in a Cygnet in the next movie.
      • 5 Years Ago
      Cygnet and Cimarron both start with the letter C. Coincidence? I don't think so.
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