VIDEO: VW channels Back to the Future, Grease for new Polo ad
Volkswagen Polo Commercial - click above image to watch the videoA few months ago, we found ourselves aimlessly and fortuitously wandering around the nether regions of a Los Angeles based press fleet's deep storage unit. Total "no cameras" zone. We stumbled in deeper and deeper, past the A8s used for Transporter 3, past the bright pink Mattel Barbie VW Routan and matching pink Barbie New Beetle Convertible with a motorized make-up valise that emerges from the trunk. Suddenly, lo and behold, there's a red 2009 Volkswagen Polo in all its Euro-only glory. Can we drive it? No. Please? No. Come on, man – just a quick drive? No, also – no.
So why is a Volkswagen Polo socked away in the very back of a warehouse? For a commercial, man. And it's actually a pretty nifty commercial, reminiscent of the town square scenes in Back to the Future. They even use the same Universal Studios back lot to film the new Polo spot. However, instead Marty McFly leading Biff and the baddies into the back of a manure truck, the commercial transitions to a Grease-like drag race between the Polo and some sort of chopped '50s zeitgeist flame job convertible – we'll go with custom Buick Roadmaster (or... 1953 Packard). Anyhow, we're not going to spoil the ending, beyond letting you know that the Polo wins. Make the jump to watch the video. UPDATE: ha ha ha.
Gallery: 2010 Volkswagen Polo
[Source:Volkswagen via YouTube]
Reader Comments (Page 1 of 3)
Alex 8:12PM (10/06/2009)
Who is this commercial for? (as-in the audience, its in english!) England perhaps?
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yosh 8:25PM (10/06/2009)
Of course it's for England. You can tell by the fact that the standard english bloke (portrayed here as the polo owner) has become a watered-down effeminate girl-pleaser.
Or you can tell by his northern english accent.
Alex 8:27PM (10/06/2009)
But it's left hand drive?? Perhaps they just don't care.
jhunter.inbox 3:40AM (10/07/2009)
"northern english accent"??
he's scottish; it's a different country. well done.
Swede 6:23AM (10/07/2009)
It's for markets where the Polo is sold.
zthomasz 7:47AM (10/07/2009)
I'm pretty sure that is wasn't a scottish accent. I too thought he was from northern england.
Bloke 9:41AM (10/07/2009)
Not necessarily England. Traditionally a good number of Scandinavian commercials are aired in English. The car itself has Spanish plates from the looks of it. And whether its RHD or LHD doesn't matter in Britain - a short written disclaimer is occasionally used in some commercials if the car shown isn't to UK specification.
the dude 8:21PM (10/06/2009)
So, VW is proposing kidnapping?
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Joey Mazz 8:28PM (10/06/2009)
It isn't kidnapping if she goes willingly.
Jon 12:40AM (10/07/2009)
Where at any point during that video was there kidnapping? The girl willing stepped into the car, if that's what you're talking about, but I still don't understand where you're getting "kidnapping" from.
Scribe 8:26PM (10/06/2009)
The flame job is on a Packard . . .
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Trace 8:27PM (10/06/2009)
Nothing like using classic American pop culture to sell something we cannot buy in America. Gotta love VW.
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zamafir 10:07PM (10/06/2009)
meh i don't care, the polo's wonderful, the more I see it, even in non purchasable form, the better.
esteva03 2:15PM (10/07/2009)
i hate to be the one to notice but, wasn't this commercial more based on "grease" than BTTF? i mean that guy (god i am going to say this) would be the tbirds arch rival. the 1/4 mile race is also from "grease" with the girl and all that. just saying.
Yaroukh 8:32PM (10/06/2009)
i have this feeling the idea is kinda stolen
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Yaroukh 8:34PM (10/06/2009)
http://www.youtube.com/watch?v=lUvdKbRw6cE
StanleyVanBuren 9:04PM (10/06/2009)
yep. I knew I'd seen this before somewhere.
Blacksabre 9:15PM (10/06/2009)
:watches and cracks up:
No kidding.
TimO 9:53PM (10/06/2009)
There's another one with some Euro car and a caricature of an American in a Mustang or something, too.
Whodi 10:47PM (10/06/2009)
Biff and his buddies were not graesers. That's not he same set. The story lines have nothing in common. The idea that the Polo is modern compared to some asses in a hot rod makes this a Back to the Future reduex? I don't think so.
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