• Oct 6, 2009
Volkswagen Polo Commercial - click above image to watch the video

A few months ago, we found ourselves aimlessly and fortuitously wandering around the nether regions of a Los Angeles based press fleet's deep storage unit. Total "no cameras" zone. We stumbled in deeper and deeper, past the A8s used for Transporter 3, past the bright pink Mattel Barbie VW Routan and matching pink Barbie New Beetle Convertible with a motorized make-up valise that emerges from the trunk. Suddenly, lo and behold, there's a red 2009 Volkswagen Polo in all its Euro-only glory. Can we drive it? No. Please? No. Come on, man – just a quick drive? No, also – no.

So why is a Volkswagen Polo socked away in the very back of a warehouse? For a commercial, man. And it's actually a pretty nifty commercial, reminiscent of the town square scenes in Back to the Future. They even use the same Universal Studios back lot to film the new Polo spot. However, instead Marty McFly leading Biff and the baddies into the back of a manure truck, the commercial transitions to a Grease-like drag race between the Polo and some sort of chopped '50s zeitgeist flame job convertible – we'll go with custom Buick Roadmaster (or... 1953 Packard). Anyhow, we're not going to spoil the ending, beyond letting you know that the Polo wins. Make the jump to watch the video. UPDATE: ha ha ha.



[Source:Volkswagen via YouTube]



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    • 1 Second Ago
  • 37 Comments
      • 5 Years Ago
      It's weird watching a European impersonation of a 70s/80s American impersonation of 50s America.
        • 5 Years Ago
        it's European ? weird because we Europeans think Americans ride horses and shoot Indians all the time.
      David Ederer
      • 5 Years Ago
      It's what we'd expect from our European "friends".
        • 5 Years Ago
        @David Ederer
        You need to travel more.
      David Ederer
      • 5 Years Ago
      I have. See the previous comments
        • 5 Years Ago
        @David Ederer
        Oh - so you're just naturally insecure and neurotic then?
      • 5 Years Ago
      The flame job is on a Packard . . .
      • 5 Years Ago
      Biff and his buddies were not graesers. That's not he same set. The story lines have nothing in common. The idea that the Polo is modern compared to some asses in a hot rod makes this a Back to the Future reduex? I don't think so.
        • 5 Years Ago
        There's a guy with 3D glasses, it's set in the 50s, and the gang walks into a bar to antagonize a McFly type. Sure, it's more a period piece than anything else, but it does have more to do with BTTF than that Toyota a few weeks back did.
      • 5 Years Ago
      i have this feeling the idea is kinda stolen
        • 5 Years Ago
        :watches and cracks up:

        No kidding.
        • 5 Years Ago
        yep. I knew I'd seen this before somewhere.
      • 5 Years Ago
      Who is this commercial for? (as-in the audience, its in english!) England perhaps?
        • 5 Years Ago
        It's for markets where the Polo is sold.
        • 5 Years Ago
        I'm pretty sure that is wasn't a scottish accent. I too thought he was from northern england.
        • 5 Years Ago
        "northern english accent"??

        he's scottish; it's a different country. well done.
        • 5 Years Ago
        Of course it's for England. You can tell by the fact that the standard english bloke (portrayed here as the polo owner) has become a watered-down effeminate girl-pleaser.

        Or you can tell by his northern english accent.
        • 5 Years Ago
        But it's left hand drive?? Perhaps they just don't care.
      • 5 Years Ago
      LOL Great add!
      • 5 Years Ago
      Nothing like using classic American pop culture to sell something we cannot buy in America. Gotta love VW.
        • 5 Years Ago
        meh i don't care, the polo's wonderful, the more I see it, even in non purchasable form, the better.
        • 5 Years Ago
        i hate to be the one to notice but, wasn't this commercial more based on "grease" than BTTF? i mean that guy (god i am going to say this) would be the tbirds arch rival. the 1/4 mile race is also from "grease" with the girl and all that. just saying.
      • 5 Years Ago
      So, VW is proposing kidnapping?
        • 5 Years Ago
        Where at any point during that video was there kidnapping? The girl willing stepped into the car, if that's what you're talking about, but I still don't understand where you're getting "kidnapping" from.
      • 5 Years Ago
      I think the premise of the ad is good. However, it falls apart towards the end. I just wished they would have stuck with just one of the movies and made it according to that.

      • 5 Years Ago
      Nice update. LOL. Made me laugh.
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