Spy Shots: Koenigsegg to rebadge Saabs in its own image? Not so much
How much does it take to turn a Saab into a Koenigsegg? The half-billion dollars in funding the niche automaker is locking down to acquire the erstwhile General Motors subsidiary? The million euros one of its supercars sells for? How about 116 kronor? That amounts to about $16.50, and it's how much one local motorist has paid to slap the Koenigsegg name on his Saab 9-5 SportCombi wagon in an apparent jab at Swedish domestic auto industry.
The photo has got enthusiasts in Scandinavia jabbering over Koenigsegg's "secret plans" for Saab, as if the exotic automaker was planning to scrap its new acquisition and assimilate its products under its own name. While Saab might not rank as high among Swedish brand names, as, say, Ikea, it does have a little higher level of brand recognition than Koenigsegg. Thus, tossing the Saab name in the plastic, assemble-it-yourself trash bin would make about as much sense as a supercar garage buying a family sedan factory from one of the world's largest auto conglomerates. Oh, wait a second....
[Source: Vi Bilägare]
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Reader Comments (Page 1 of 1)
Level 5 9:05AM (10/06/2009)
I'll get low-ranked, but who the hell cares? Some bumbling idiot probably happened (at best) across a Koenigsegg badge, and slapped it on a Saab waggie. Has no one seen this sort of badge swapping before or something?
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Neil41487 9:25AM (10/06/2009)
Did you read the article?
Level 5 9:38AM (10/06/2009)
Yeah, I did actually. It's still categorically irrelevant. Did AB talk to the owner? Do they KNOW he's taking a jab at the industry? What about the guy that took a metal grinder to the valve cover of his R8 just to slap BMW logos all over it? Where's the secret meaning there? The "secret meaning" isn't a fact. Here's the facts:
Someone had a Koenigsegg logo. Then they put it on a Saab wagon. Can we even positively identify that it was the owner who put it there? No. The whole thing is speculation. And again, irrelevant aside from what may or may not be a statement about the Swedish auto industry. asdlkjaskljsssssssssssssssssssssssssss.. Oh I'm sorry, my head hit the keyboard and I fell asleep from how boring this all is.
Swede 10:09AM (10/06/2009)
He went into a shop that sells letters, the Koenigsegg font is quite different.
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Kaveh 2:31PM (10/06/2009)
Thats a funny stab, but imagine if that car is a sleeper.
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