Spy Shots: Koenigsegg to rebadge Saabs in its own image? Not so much
The photo has got enthusiasts in Scandinavia jabbering over Koenigsegg's "secret plans" for Saab, as if the exotic automaker was planning to scrap its new acquisition and assimilate its products under its own name. While Saab might not rank as high among Swedish brand names, as, say, Ikea, it does have a little higher level of brand recognition than Koenigsegg. Thus, tossing the Saab name in the plastic, assemble-it-yourself trash bin would make about as much sense as a supercar garage buying a family sedan factory from one of the world's largest auto conglomerates. Oh, wait a second....
[Source: Vi Bilägare]
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