• Oct 6, 2009
2011 Chevrolet Volt - Click above for high-res image gallery

General Motors has already said the Chevrolet Volt will be in short supply at launch. But that isn't stopping Bob Lutz from going out and talking about how popular the hybrid already is -- even though it hasn't gone on sale. Lutz told Automotive News that the promotional efforts GM has laid on thick are working. Once the car is further along in the production process, Lutz says GM will "pull out the heavy artillery and get Volt buzz" going, hinting that a short-term test drive/lease like Project Driveway is being considered.

Over 50,000 people have signed up on the "want list" at GM-Volt.com, more than doubling since the Volt debuted. To keep up with projected demand, GM's Dave Barthmuss repeatedly told attendees at this weekend's Alt Car expo in Santa Monica that the automaker will build "tens of thousands" of Volt units in the first year. For comparison, Nissan has collected names of about 22,000 people interested in the all-electric Leaf in the two months since it was unveiled.



[Source: Automotive News – Sub. Req.]


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  • 40 Comments
      • 5 Years Ago
      Duh! Isn't that pretty much always the case that demand > supply in the beginning? Except for the Chrysler Sebring or Suzuki Swift.

      Thanks for the breaking news!
        • 5 Years Ago
        You might be stupid, but you probably aren't rich.

        Most truly rich people wouldn't buy this because it is a money loser. Rich people stay rich by making economically sound decisions that balance luxuries with value. Unless you consider the mere act of saving gas to be a luxury, this doesn't do a good job of that.

        I suspect that many successful professionals will flock to it though.
        • 5 Years Ago
        I did not say that buying Volt is stupid, i said believing that it get 230 MPG is.

        I hope Volt is a run away success.
        • 5 Years Ago
        @Sea Urchin - there are plenty of stupid rich people.
        • 5 Years Ago
        @ KA, let's be honest, if someone out there believed the 230 campaign, they don't have money to buy a 40K car in the first place, because burger flipping doesn't pay that much.
        • 5 Years Ago
        Yeah, somehow there hasn't been a Volt story on AB or from GM so they had to make it sound special.
        • 5 Years Ago
        Count me as rich and stupid. Aerospace Engineering degree, six-figure income, and I want one.
      • 5 Years Ago
      It's always the rich who get the latest things first; salt, sugar, horses, first class tickets on the Titanic and the Concorde. If it really works it'll become mainstream like everything else, and if it doesn't work it'll sink or go down in flames. Let history take its course.
        • 5 Years Ago
        It is often the rich purchasing the first generation of a device that help fund the initial research and the manufacturing processes that eventually allow the price to drop to where the rest of us can afford it. Cell phones were a good example. So were VCRs.

        Don't hate on the early adopters (hollywood hypocrites and other childish, spiteful labels), they help make it possible for the rest of us to get a better price in the next generation.
      • 5 Years Ago
      As for the Nissan Leaf EV, is Nissan going to offer a giant paper sack to cover it with, seeing how it's a hideous monstrosity, complete with a catfish mouth for a front end?
      • 5 Years Ago
      Too early to say whether the Volt will be a success or not.
        • 5 Years Ago
        exactly!...the Volt is still over a year out. And there are no good reviews or solid specs to base any opinions on this car. So we really don't know what it is.
        ...I want a lot of things that I wont ever buy...but at least I know what they are!
      • 5 Years Ago
      It's amazing the Government offer's a huge incentive to sell (Government Motors) GM cars. No other car will qualify for this new incentive. Your tax dollars at work!!
      • 5 Years Ago
      I guess that means it's "MARK UP TIME" in Detroit !!!!
      • 5 Years Ago
      GM with the Volt is starting to look like the ugly girl who's walking around the party bragging about how good she is in bed.

      Put up or shut up, b*tch!
      • 5 Years Ago
      I'd still buy this over any hybrid. Plus, think of the tax incentive before you think of the total price.
        • 5 Years Ago
        $40k - $7.5k tax incentive = $32.5k

        For $20k I can buy a really nice Hyundai Elantra that uses standard tires and only one fuel. The $12k difference will take me 100,000 miles if the Elantra only gets 25 mpg and gas is $3.00/gallon. And at that point I won't have to spend a fortune on a new battery pack.

        And Hyundai will still be here in 10 years to service the Elantra; GM won't be.
        • 5 Years Ago
        Riiight, that's why I said I'd buy it over any HYBRID, not any car.
      • 5 Years Ago
      GM doesn't have anything to do with the want list, it's run only by gm-volt.com. I went over there to check it out myself and the site says GM doesn't have anything to do with it.

      'Together we can make a difference. Only Dr. Dennis has access to your information, and it will not be given to any other party.

      Being on this list does not guarantee you will get a Volt. GM’s launch plan and price for the vehicle are not known.

      Our primary aim has been to demonstrate to GM how many people are out there waiting for this car, to let them know who we are, and to make sure they produce enough Volts for us all come November 2010.'
      • 5 Years Ago
      GM are kidding themselves, I forcast its a flop unless its priced in the 20s.
      • 5 Years Ago
      "Demand" for this thing? From who? It's grossly ugly . . . way too fat, too frumpy, and it looks like a baked potato on wheels. I'd buy an Insight or a Prius ANY day(!).
        • 5 Years Ago
        Me, I want one, and I'm not the only one.
        • 5 Years Ago
        If you think the Volt is ugly, fine. But to put up a Pious against the Volt as some kind of aesthetic standard is not only ludicrous, it's asinine.
      • 5 Years Ago
      Some people "want" Ferraris and supermodels, too, but aren't in a position to get them. Sane consumers with $40k in their pocket won't choose the Volt. And others actually trying to save on fuel will buy cheaper cars.

      Therefore the people who "need" the Volt won't be the ones buying it.
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