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Click above to view the video after the jump

Last week, we showed you BMW's new "Jump for Joy" ad. The 1:16 video features BMW owners literally jumping into their vehicles in spectacular fashion. Decent commercial overall, but it lacked that certain zing that Audi's "Meet the Beckers" spots showed last year. Remember those Internet gems? Audi was absolutely brutal towards BMW, Mercedes and Lexus owners, and we loved every minute of it.

What we didn't know last week when we posted the original "Jump for Joy" commercial was that BMW also created an extended version of the ad, this time totaling nearly two minutes in length. The first half of the video looks a lot like the original spot, save for a bearded voyeur watching on as the BMW drivers jumped into their Bavarian g-rides. At 1:10 in, we discover that the stalker guy is, in fact, an Audi owner, and he wants to jump for joy too. Needless to say, Mr. Audi doesn't prove to be as graceful as his BMW-owning neighbors. He clumsily botches his attempt at jumping into his car, jamming his testicles in the process. Not as funny as "Meet the Beckers," perhaps, but not a bad effort at demoralizing the competition, either. Hit the jump to view the testy ad for yourself.

[Source: BMW via YouTube]



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    • 1 Second Ago
  • 32 Comments
      • 5 Years Ago
      This ad is infinitely stupid.
      • 5 Years Ago
      YAY!!! Where is the vid???
      • 5 Years Ago
      idiotic
        • 5 Years Ago
        @audi and zamafir

        Maybe is just my preference, but in absolutely no way does the audi look better than the BMWs. There are a couple handsome Audi's and then the R8 but for the it seems like they just use the LED running lights to hide the blandness of the body. I would definitely call myself a BMW fanboy but there is no way you could say the Audi looks good here. Though, you could make a case about some racism (the Eastern European looking guy is the 'bad guy' and has the worse car).
        There are some nice looking cars that Audi makes, and this A4 is not even the newest model, the new one looks better. But advertisements are not supposed to give the competition a fair look.

        And audi arena,
        dont say gay like that. Thats 'idiotic'
        • 5 Years Ago
        lol at audi_arena & zamafir

        Your fanboyism is sometimes hilarious. How is the ad making Audi look better? I'm not a fan of either brand, but the ad does reflect reality. Boring, dull Audi with a driver with goatie who looks like gay or pedophile on one side (even J Clarkson highlighted the Audi drivers, and looking at my experience, it's usually a wannabe cheap manager that is driving Audi and pretending to look important because he has LEDs). Overhyped BMW with young teenagers who are under the influence of hormones and need to show off on other side. Won't even comment on Audi looks as there isn't anything at all to praise, bar R8 Coupe, and Audi isn't far off from taking the 1st place for blandness from Lexus. Time to get your complimentary VW badges.
        • 5 Years Ago
        So agree with audi_arena, totally made Audi look better
        • 5 Years Ago
        Agreed. It's so gay that it actually makes Audi look better.
      • 5 Years Ago
      pff...the funny thing is that the pecker looking guy is 100% more likely to drive a BMW rather than an Audi.
      So a word to the BMW marketing division:
      Ignoring this problem or pointing the finger at your neighbour is not going to solve anything. And just to show I'm am talking sense...
      http://traficul.org/wp-content/uploads/2009/10/fotografii_0116.jpg
      http://traficul.org/wp-content/uploads/2009/09/natura.jpg
      http://traficul.org/wp-content/uploads/2009/08/aroganta1.jpg
      http://traficul.org/wp-content/uploads/2009/08/sp_a0116.jpg

      Now this is a pecker Audi...
      http://traficul.org/wp-content/uploads/2009/06/q7.jpg
        • 5 Years Ago
        +1 for that last pic.

        but a bit of clarification. Its in Romania, and about 90% of rich Romanians are pretty d!ck.
      • 5 Years Ago
      my dad has a 91 525 and comparing it to a 2004 a6, it has the same interior quality, however of course the a6 has awd , turbo and is much more attractive in general( although i'd might consider the e34 over it just cause it's sort a classic. the ride is also the same, bumpy sport tuned. so idk about the "rather not feel every bump"
      • 5 Years Ago
      Horrible.
      • 5 Years Ago
      dude i don't know what the hell your problem is. clearly, since i don't know you and we're just some random ppl on autoblog, we know different people. ffs i'm just stating the facts as i see them amongst my sphere of friends. i know at least a dozen bmw drivers and a half dozen audi drivers and you don't see me running around claiming that YOU, jay, personally, don't know many bimmer drivers or whatever simply cuz i know 20 ppl who drive cars. jesus christ.
      • 5 Years Ago
      i like how the audi driver looks like a vaguely ethnic con man.
      • 5 Years Ago
      Really?
      Saaburu
      • 5 Years Ago
      So I need to stretch and jump in to drive a BMW? Whatever happened to just walking in and turning the ignition on?
      • 5 Years Ago
      Meet the Pecker?
        • 5 Years Ago
        Meet the Nutcrackers
        • 5 Years Ago
        This video just reinforces the stereotype that BMW drivers buy BMWs to make up for what they weren't naturally endowed with. Thus, the jumping around without fear of hurting anything.
        • 5 Years Ago
        Conversely, this ad reinforces which stereotype of Audi drivers, when you look at the jealous guy with goatie?
      • 5 Years Ago
      LOL everyone is getting marked down for anti-audi comments. Come at me and mark me down you dumb idiots. AUDI SUCKKKKKKS!!!!!

      no I'm jk, I don't care either way.. BMW and AUDI aren't giving me any money. idiots
        • 5 Years Ago
        Indeed. Just shows the mentality of Audi drivers and fans - pricks. Luckily there are far better choices than Audi or BMW.
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