General Motors has already warned us that the Chevrolet Volt will be in short supply at launch. But that isn't stopping Bob Lutz, GM's vice chairman in charge of marketing, from going out and talking about how popular the car – due next year – already is. Lutz told Automotive News that the promotional efforts GM has laid on thick are working. Once the car is further along the production process, Lutz said GM will "pull out the heavy artillery and get Volt buzz" going, hinting that a short-term test drive/lease like Project Driveway is being considered.
Over 50,000 people have signed up for a "want list" over at GM-Volt.com. About a year and a half ago, 20,000 people had signed up. To keep up with that projected demand, GM's Dave Barthmuss repeatedly told attendees at this weekend's Alt Car expo in Santa Monica that the automaker will build "tens of thousands" of Volt units in the first year. To compare, Nissan has collected names of about 22,000 people who are interested in the all-electric Leaf in the two months since it was unveiled.