• Oct 2, 2009
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Without the government-assisted sales boost of Cash for Clunkers, auto sales overall were down in September, but it wasn't as bad as all that. For the world's most iconic hybrid – the Toyota Prius – September sales went from 10,873 in 2008 to 10,984 in 2009, a change of -3.0 percent (there was one less selling day in 2009 compared to 2008, which is why the numerical increase is actually a decrease). For the year through September, Prius sales are down 19.4 percent: 130,561 in 2008 vs. 104,794 this year. So far this year, Toyota has sold 142,566 hybrid vehicles.

On the luxury side of the ToMoCo brand divide, sales of Lexus vehicles were down 9.1 percent compared to last year. The RX 450h CUV was a bright spot, selling over 50 percent more in 2009 than 2008. Last month, 2,460 Lexus hybrids were sold, 1,168 of them the RX 450h.


[Source: Toyota]
PRESS RELEASE:

Toyota Reports September Sales

TORRANCE, Calif., Oct. 1 /PRNewswire/ -- Toyota Motor Sales (TMS), U.S.A., Inc., today reported September sales of 126,015 vehicles, a decrease of 16.1 percent from last September, on a daily selling rate basis. TMS posted sales of 525,975 units in the third quarter, a 28 percent increase over the second quarter.

"Improving economic conditions and the CARS program led to a significant increase for the industry in the third quarter over the first-half year," said Don Esmond, senior vice president of automotive operations for TMS. "Moving into the fourth quarter, we expect continued momentum will close the year on a bright note."

The Toyota Division posted September sales of 108,076 units, down 19.1 percent from last September. The Lexus Division reported September sales of 17,939 units, an increase of 7.3 percent from the year-ago month.

Toyota Division

Toyota Division passenger cars recorded September sales of 69,737 units, a decrease of 15.2 percent from last September. Passenger car sales were led by Camry and Camry Hybrid, which posted combined September sales of 25,745 units. The Prius mid-size gas-electric hybrid posted September sales of 10,984 units. Corolla recorded sales of 20,741 units. Venza reported sales of 4,738 units for the month.

Toyota Division light trucks posted sales of 38,339 units, down 25.3 percent from the year-ago month. Light truck sales were led by the RAV4 compact SUV with September sales of 10,398 units. Highlander and Highlander Hybrid posted combined sales of 5,216 units for the month. The Tacoma mid-size pickup reported sales of 7,513 units in September. The Tundra full-size pickup recorded September sales of 6,308 units. Sienna recorded sales of 6,442 units for the month.

Scion posted September sales of 3,683 units. The xB urban utility vehicle led the way with September sales of 1,539 units. The tC sports coupe posted September sales of 1,232 units. The xD reported sales of 912 units for the month.

Lexus Division

Lexus passenger cars reported September sales of 8,931 units, down 9.1 percent from the year-ago month. Passenger car sales were led by the IS, with combined sales of 3,346 units. The ES 350 luxury sedan posted September sales of 3,046 units.

Lexus Division light trucks reported September sales of 9,008 units, up 30.7 percent over the same period last year. Lexus sales were led by the RX luxury utility vehicle which posted combined September sales of 8,228 units, up 70.3 percent over the year-ago month. The RX 450h hybrid luxury utility vehicle reported sales of 1,168 units for the month, up 50.7 percent from last September.

TMS Hybrids

TMS calendar-year-to-date hybrid sales totaled 142,566 units. TMS posted September sales of 14,585 hybrid vehicles. Toyota Division posted sales of 12,125 hybrids for the month. Lexus Division posted September sales of 2,460 hybrids.

There were 25 selling days this month, compared to 24 selling days last September.

                             TOYOTA  RETAIL  SALES
                           (INCLUDES FLEET & HAWAII)
                                September, 2009

                         -----CURRENT MONTH-----   --CALENDAR YEAR TO DATE--
                                          DSR 
                            2009     2008  CHG        2009       2008    CHG
                            ----     ----  ---        ----       ----    ---

  YARIS                    1,907    5,721  -68.0    50,785     88,495  -42.4
  COROLLA                 20,741   21,316   -6.6   215,038    279,685  -22.8
  CAMRY                   25,745   29,486  -16.2   264,357    355,562  -25.3
  VENZA                    4,738        0    N/A    39,416          0    N/A
  AVALON                   1,939    3,404  -45.3    19,878     34,309  -41.8
  PRIUS                   10,984   10,873   -3.0   104,794    130,561  -19.4
  SCION xA                     0        0    N/A         3         39  -92.3
  SCION xB                 1,539    3,038  -51.4    20,531     38,671  -46.7
  SCION tC                 1,232    2,679  -55.9    15,028     35,680  -57.7
  SCION xD                   912    2,395  -63.4    11,686     23,369  -49.8
  TOTAL TOYOTA DIV.
   PASS. CAR              69,737   78,912  -15.2   741,518    986,372  -24.5
  -----------------       ------   ------  -----   -------    -------  -----
  ES                       3,046    4,042  -27.7    33,431     50,642  -33.7
  HS                       1,242        0    N/A     1,785          0    N/A
  LS                         777    1,238  -39.7     7,388     16,030  -53.7
  SC                          19      129  -85.9       595      1,689  -64.6
  GS                         501      977  -50.8     5,277     13,019  -59.3
  IS                       3,346    3,044    5.5    27,911     40,372  -30.6
  TOTAL LEXUS PASS. CAR    8,931    9,430   -9.1    76,387    121,752  -37.0
  ---------------------    -----    -----   ----    ------    -------  -----
  TOTAL TOYOTA PASS. CAR  78,668   88,342  -14.5   817,905  1,108,124  -25.9
  ----------------------  ------   ------  -----   -------  ---------  -----
  SIENNA                   6,442    9,647  -35.9    59,772     94,887  -36.7
  RAV4                    10,398   10,305   -3.1   106,863    106,738    0.6
  FJ CRUISER                 413    1,571  -74.8     8,381     21,696  -61.2
  4RUNNER                    666    2,963  -78.4    13,127     37,306  -64.7
  HIGHLANDER               5,216    5,729  -12.6    61,484     81,951  -24.6
  LAND CRUISER               233      186   20.3     1,747      3,203  -45.2
  SEQUOIA                  1,150    2,030  -45.6    11,752     24,592  -52.0
  TOTAL SUV               18,076   22,784  -23.8   203,354    275,486  -25.9
  ---------               ------   ------  -----   -------    -------  -----
  4X2 TACOMA               3,567    4,904  -30.2    42,739     65,773  -34.7
  4X4 TACOMA               3,946    4,272  -11.3    43,034     51,542  -16.1
  TOTAL TACOMA             7,513    9,176  -21.4    85,773    117,315  -26.6
  TUNDRA                   6,308    7,696  -21.3    56,599    115,026  -50.6
  TOTAL PICKUP            13,821   16,872  -21.4   142,372    232,341  -38.5
  TOTAL TOYOTA DIV. LT
   TRUCK                  38,339   49,303  -25.3   405,498    602,714  -32.4
  LX                         307      647  -54.4     2,513      6,416  -60.7
  GX                         473    1,329  -65.8     5,183     12,832  -59.4
  RX                       8,228    4,639   70.3    65,325     63,219    3.8
  TOTAL LEXUS LIGHT
   TRUCK                   9,008    6,615   30.7    73,021     82,467  -11.1
  -----------------        -----    -----   ----    ------     ------  -----
  TOTAL TOYOTA LIGHT
   TRUCK                  47,347   55,918  -18.7   478,519    685,181  -29.9
  ------------------      ------   ------  -----   -------    -------  -----
  TOTAL TOYOTA DIV.      108,076  128,215  -19.1 1,147,016  1,589,086  -27.5
  TOTAL LEXUS             17,939   16,045    7.3   149,408    204,219  -26.5
  -----------             ------   ------    ---   -------    -------  -----
  TOTAL TOYOTA           126,015  144,260  -16.1 1,296,424  1,793,305  -27.4
  MEMO:
  DOM. COROLLA            20,430   16,492   18.9   184,407    198,790   -6.8
  DOM. CAMRY              25,384   29,119  -16.3   255,239    349,000  -26.5
  DOM. RAV4                4,656        0    N/A    31,155          0    N/A
  DOM. PICKUP             13,821   16,872  -21.4   142,372    232,339  -38.5
  DOM. RX                  5,631    3,685   46.7    43,612     46,033   -4.8

  SELLING DAYS                25       24              229        230
  ------------                --       --              ---        ---

  TOYOTA DIV. IMPORT CAR  17,246   29,897  -44.6   242,578    404,273  -39.7
  LEXUS IMPORT CAR         8,931    9,430   -9.1    76,387    121,752  -37.0
  TOYOTA DIV NA BUILT
   CARS                   52,491   49,015    2.8   498,940    582,099  -13.9
  TOTAL TOYOTA CARS       78,668   88,342  -14.5   817,905  1,108,124  -25.9

  TOYOTA DIV. IMPORT LT
   TRUCK                  12,270   20,754  -43.2   160,447    250,894  -35.8
  LEXUS IMPORT LT TRUCK    3,377    2,930   10.6    29,409     36,434  -18.9
  TOYOTA DIV NA BUILT
   LT TRUCK               26,069   28,549  -12.3   245,051    351,820  -30.0
  LEXUS NA BUILT LT
   TRUCK                   5,631    3,685   46.7    43,612     46,033   -4.8
  TOTAL TOYOTA LT TRUCK   47,347   55,918  -18.7   478,519    685,181  -29.9
  ---------------------   ------   ------  -----   -------    -------  -----

  SPORT UTILITY VEHICLES  26,671   27,828   -8.0   267,994    336,257  -20.0
     Memo: Lexus Sport
      Utility              9,008    6,615   30.7    73,021     82,467  -11.1

  SMALL VANS               6,442    9,647  -35.9    59,772     94,887  -36.7
  PICKUPS                 13,821   16,872  -21.4   142,372    232,341  -38.5

  ----------------------
  * NORTH AMERICAN BUILT
   VEHICLES
  COROLLA                 20,430   16,492   18.9   184,407    198,790   -6.8
  CAMRY                   25,384   29,119  -16.3   255,239    349,000  -26.5
  VENZA                    4,738        0    N/A    39,416          0    N/A
  AVALON                   1,939    3,404  -45.3    19,878     34,309  -41.8
  SIENNA                   6,442    9,647  -35.9    59,772     94,887  -36.7
  RAV4                     4,656        0    N/A    31,155          0    N/A
  PICKUP                  13,821   16,872  -21.4   142,372    232,339  -38.5
  SEQUOIA                  1,150    2,030  -45.6    11,752     24,592  -52.0
  RX                       5,631    3,685   46.7    43,612     46,033   -4.8
  TOTAL                   84,191   81,249   -0.5   787,603    979,950  -19.3
  N.A. VEHICLES % OF
   TOTAL                    66.8            60.8

  SELLING DAYS                25       24              229        230
  DSR = DAILY SELLING RATE
  ------------------------



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