What's Worth What? AdAge looks at values of automakers' marketing accounts

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What's Worth What? AdAge looks at values of automakers' marketing accounts

by Dan Roth (RSS feed) on Sep 30th 2009 at 6:40PM

Although auto industry money is a bit tight at the moment, in order to sell vehicles, automakers have to buy advertising. Lots of advertising, in big, expensive campaigns with high production values and creative that's at the vanguard of style. Advertising agencies that can handle the needs of giant clientele with international brands are still happy to welcome automotive accounts through the doors.

Advertising Age has taken a look at the still-big auto advertising business and what fifteen assorted manufacturers drop on advertising per year. Landing one of these big vehicular fishes would surely make an account executive smile, though AdAge rightly posits that some of are sexier than others. Toyota spends the most at more than $800 million, with Ford coming in second at nearly $700 million. The biggest accounts don't seem to be in any danger of having their deals come up for review, however, so it may be easier to poach someone who's already looking, like Chrysler or Volvo. Hit the link for all the figures.

[Source: Advertising Age]

Filed under: Etc., Marketing/Advertising, Audi, BMW, Buick, Chevrolet, Chrysler, Dodge, Ford, GM, Infiniti, Jeep, Kia, Mazda, Mercedes-Benz, Mini, Saturn, Toyota, Volkswagen, Volvo

Tags: advertising age, advertising agencies, advertising agency, AdvertisingAge, AdvertisingAgencies, AdvertisingAgency, automotive advertising, AutomotiveAdvertising, bmw advertising, BmwAdvertising, car ads, car advertising, CarAds, CarAdvertising, chrysler advertising, ChryslerAdvertising, false, ford advertising, FordAdvertising, gm advertising, GmAdvertising, mini advertising, MiniAdvertising, toyota advertising, ToyotaAdvertising, volkswagen ad, volkswagen advertsing, VolkswagenAd, VolkswagenAdvertsing

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Reader Comments (Page 1 of 1)

Joe In Seattle 6:51PM (9/30/2009)

Perfect picture.. very fitting. If you haven't seen the show "Mad Men", its a fantastic show.

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pio!pio! 7:07PM (9/30/2009)

the guy on the left looks like wil wheaton

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The Joker 7:23PM (9/30/2009)

"They say once you start drinking alone, you're an alcoholic. I'm really trying to avoid that."

Best show on TV by far!!! :)

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mbslrm 8:16PM (9/30/2009)

You don't want to have one, big customers, or else they will be able to have a lot of negotiating power over you.

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mact 8:42PM (9/30/2009)

Interesting, considering I have an image of Mike Rowe burned into my brain.

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Jason 9:23PM (9/30/2009)

That's an old photo. Where's Kinsey's beard and pipe?

This is the best show on television right now, bar none.

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mapoftazifosho 9:58PM (9/30/2009)

It isn't Volvo that is up for grabs, it's VW, which spends about $250 mil per year in the US.

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Paul 5:41PM (10/01/2009)

Ad Age is dead wrong: Honda is about to hit the streets and that's gonna be a WHOPPER.

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MattInMO 9:36AM (10/01/2009)

Look fantastic in a suit, look fantastic in casual wear, look fantastic in anything, sound good, smell good, kiss good, strut around with supreme confidence, be uncannily successful at your job, blow people away anytime you say anything, take six hour lunches, disappear for weeks at a time, lie to everyone about everything, and drink and smoke constantly.

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