REPORT: Toyota increases 2009-2010 global sales forecast by 3%
There have been subtle signs that demand for new cars and trucks are improving. Several automakers plan to increase production over the next few months, and Toyota is no different. Reuters is reporting that the World's Largest Automaker has raised its sales forecast by 3% to 6.7 million units for the year ending March 2010. Toyota is also reportedly looking to increase production by a not-so-subtle 8% to a total of 6.45 million units. Toyota is neither confirming or denying the report, which originated in the Tokyo Shimbun daily.
Some of the reasons cited for the increased forecast and production center around incentives from governments all over the world. Here in the States, Cash for Clunkers payed a big role in Toyota's sales increase, while low emissions vehicle subsidies of up to $2,800 by the Japanese government has helped spur sales in the automaker's home market.
[Source: Reuters]
Reader Comments (Page 1 of 1)
Leclerc 9:22AM (9/28/2009)
Domestic fanboy negative comments in 5, 4, 3, 2, 1.....
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Glock23 9:29AM (9/28/2009)
Completely irrelevant and non-value add comment in 5, 4... Oh wait, too late.
Bloke 9:57AM (9/28/2009)
"Domestic fanboy negative comments in 5, 4, 3, 2, 1....."
No kidding! With "boy" being the operative word usually.
Danimal 9:58AM (9/28/2009)
Glock: Haha. That was a good way to start my Monday
mk15 9:50AM (9/28/2009)
Putting brand loyalty/bias aside, I hope Toyota's prognosis is correct because it's another sign that the economy is improving.
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Derek 10:50AM (9/28/2009)
A private company shouldn't need government help to both make (subsidies) and sell (clunkers) their product to be profitable.
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the4thheat 9:06PM (9/28/2009)
Yes, yes, shouldn't. But then again the banks shouldn't need government help to not lose more money than they had (which is also the money we deposited mind you), car companies shouldn't have gotten EZ-bankruptcies, etc, etc.
But if everyone stuck to all those rules our money would have disappeared into some black hole of bank gambling, we'd only have one "big 3" American car manufacturer left, and we'd probably almost all be jobless since whoever we work for would no longer have any credit and/or money since their bank would have lost their money and killed their credit.
So at this point any sign of economic health is better than the alternative even if it's just money we're printing 24/7.
Glock23 11:01AM (9/28/2009)
It's a good sign, however, nothing really to get excited about. NA sales were at 16+ million units/year and now it's hovering around 10 million units/year.
We are several years away from getting sales "back", if ever. This market has become stagnant like the EU with the only real growth is in the east (e.g. China, India, ect).
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ksawicz 2:53PM (9/28/2009)
Based on that picture, is it apt to call the Toyota symbol the Blue Oval? It's just a funny observation with no real connection to what the article is saying.
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Stephane Dumas 6:21PM (9/28/2009)
Maybe it's just the type of the iceberg, I can imagine some rumors of an "alliance" between Toyota and Ford (NUMMI II perhaps?) coming soon in a blog near you ;-)
And also, we see now more Toyotas models at the rental fleet market (Hertz, Avis, National, etc...)