• Sep 27, 2009
Mitsuoka Orochi - Click above for high-res image gallery

Mitsuoka, the Japanese car company whose mission seems to be hoarding all the ugly in the entire world and using it to design automobiles, will expand into Japan's rental car market and offer its luxury range in China. Japanese drivers will be able to rent the Orochi for ¥25,000 ($279 US) from 10 a.m. to 7 p.m., or for three whole days for ¥45,000 ($501 US). They can also sport the Himiko for ¥20,000 ($223 US) for those nine hours, or ¥36,000 ($401 US) for 72 hours.

The sea monster-faced Orochi will also spearhead Mitsuoka's charge into China. The company plans to display the car at next year's Beijing Auto Show, and to open dealerships in Beijing, Shanghai and Guangzhou. We know the Chinese have occasionally fascinating taste in car design, but we can't wait to see how they receive the Orochi. Mitsuoka wants to move 35 units in its first year, and as if its looks weren't queer enough, the car is expected to cost 50% more in China than it does in Japan, where it will already set you back ¥9,345,000 ($87,287 USD). Any takers?



[Source: Antara News]


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    • 1 Second Ago
  • 34 Comments
      • 5 Years Ago
      Its NSX based.
      • 5 Years Ago
      This car reminds me of the Mach 5! LOL. Where is Speed Racer?
        • 5 Years Ago
        Good call, same here. Also reminds me of a melted rubber boot.
      • 5 Years Ago
      and I used to think the new Mazda 3's front end was ugly...geesh!
      • 5 Years Ago
      I actually really like these cars, but this, "The sea monster-faced Orochi," made me laugh out loud!
      • 5 Years Ago
      Looks like something they stir fry on Iron Chef.

      • 5 Years Ago
      I'd rent one to drive it into a river where that design should remain.
      • 5 Years Ago
      it's overdone.
      • 5 Years Ago
      I love it.
      • 5 Years Ago
      I like it except for the grill, it just looks out of place with the rest of the design flow of the nose.
      • 5 Years Ago
      Other then the Orochi, Mitsuoka's cars are actually kinda cool, in a retro modern way.
      • 5 Years Ago
      I had the wonderful experence of living in Japan for 6 years and during that time saw many cars and trucks that were for Japan only, some I sorely wished I could have and others better left there; however, we in the West must keep in mind that the Japanese cars we get are designed for our Western tastes. Looking at this car makes sense from a Japanese point of view. Beauty is in the eyes of the beholder and the ones who will enjoy this car have it in their market.
        • 5 Years Ago
        While I agree there is some degree of relativism in aesthetics, I highly doubt Mitsuoka represents a "Japanese taste". I think they are more of a niche coachbuilder that happens to be from Japan the same way Morgan is a niche builder from the UK. If Hondas design cars like Mitsuoka I don't think they'd sell well even in Japan.
      JDM Life
      • 5 Years Ago
      This has got to be one of the UGLIEST things ever.
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