• Sep 25, 2009
Click above to view the video after the jump

Toyota made plenty of noise with the beefy commercials that launched the latest Tundra, but since then, it's been relatively quiet from the "Oh, what a feeling!" guys and gals.

Thankfully, there's Australia. For the AU market, Toyota's agency has whipped up a witty campaign that depicts our kind of land, and our kind of trucks. This "Nothing Soft Gets In" spot shows a particularly strict bunch of border patrol guards that dispose of poodles and disallow the tying of a sweater around one's neck. Awesome. Watching a bunch of Oz-market Toyota Prados being used for more than mall duty is equally entertaining, too. Check it out for yourself, after the jump.

[Source: Toyota via YouTube]




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    • 1 Second Ago
  • 40 Comments
      • 5 Years Ago
      "Nothing Soft Gets In"? I thought it was the name for the new viagra campaign! LOL
      • 5 Years Ago
      @ Tourian

      only you forgot the H1 cost 3 to 4 times more than theaverage car on the road in our dear America.

      wether you agree or not Toyota rules offfroad in places of the world where they actually go offroad.
      • 5 Years Ago
      Correction. rspcooper had it right, it is just a fictional border between the sea and the outback bush country regions of Australia, if you read the signs. G'day mate. Where is Crocodile Dundee when ya need him, right?
      Carlos
      • 5 Years Ago
      Thats what she said
        • 5 Years Ago
        @Carlos
        I'm glad I am not the only one that heard it right.
        • 5 Years Ago
        @Carlos
        Spot on, spot on.
        • 5 Years Ago
        @Carlos
        It won't be a problem as long as you are living in your parent's basement.........
        • 5 Years Ago
        @Carlos
        Well played sir.
        • 5 Years Ago
        @Carlos
        i lol'd
      • 5 Years Ago
      A far cry from their green image.
      • 5 Years Ago
      I guess calling this add "cute" would be going against the central theme of this commercial so, I'll simply stick with "cheeky."

      So see the complete commercial (just over 2:00 in length), you can follow the link below:
      http://www.youtube.com/watch?v=isC32ev4Lw4

      Looking for something to transport my bikes and the rest of my gear for epic cycling/camping adventures, I did consider a Toyota but it didn't quite do it for me. Thankfully, Porsche was offering something that fit the bill perfectly. So, instead of a Tundra or 4Runner in my driveway, I bit the bullet and filled that void with a Cayenne GTS (with a manual transmission, of course).
        • 5 Years Ago
        Arn't you special?

        I'd rather take the Toyota to haul my cycling and camping equipment because If the tires mar something up, the pedals chunk out a piece of plastic, or if the carpet gets stained from dirty gear, I could care less if it was in my old 4runner, but if I owned a Cayenne, I'd be pissed. The Cayenne is like an Escalade, just to show off what you can afford, even if you can't really "afford" it.
        • 5 Years Ago
        In the end, bro, you have to remember it's just a car and is nowhere near the value of any human life. Also, all cars, no matter what the brand, were built to be used and driven. Yes, you can admire them or even baby them but, if you simply purchase a car to simply posture, you're compensating for something. Just ask my neighbour who uses his Gallardo as a daily driver, even putting a set of winter tires to navigate a true Canadian winter, he'll tell you the same thing, "It's just a car."

        Because of an injury to my sciatic nerve, I cannot sit for long periods of time in a low-slung vehicle without losing all the sensation in my left leg. For that reason, I needed a vehicle that would allow me to sit in such a manner that would prevent that from happening, while also allowing me to enjoy the lovely driving roads we have around my area. The Cayenne was the only vehicle that could fit that bill. For the sake of posturing, the Escalade would have the Cayenne beat but, for performance, the Escalade can't even compete.

        Not everyone who purchases a Porsche, Lamborghini, Aston Martin, or even a Ferrari buys them simply to posture. Believe it or not, there are some owner of these marques that simply enjoy cars and, if they can afford them, then why not? My first vehicle was a 12 year-old Acura Legend sedan with over 200K kilometres and I scrimped and saved to buy it. To anyone else, it would have been nothing to look at, but it's a car, my first car, and I loved driving it and, to this day, still own it. Just because I have the Cayenne (and few other vehicles as well) doesn't make me a poseur; it just makes me a guy who enjoys cars.
        • 5 Years Ago
        I would have picked a Rav4 and a utility trailer myself, if 0-60 is your thing.
      • 5 Years Ago
      I like the idea of the commercial, but it just doesnt fit with Toyota. Now if this had been done with the US Border Patrol and F150 Raptors, now that is what great commercials are made of.
      • 5 Years Ago
        • 5 Years Ago
        You beat me to it. This commercial totally reminded me of good ol' Chopper
      • 5 Years Ago
      I wish they would stop saying after the jump, it sounds like something a 45yo guy would say, trying to be hip.
        • 5 Years Ago
        Don't buy a Toyota.

        /awaits flame
      • 5 Years Ago
      Just a dumb ad from Toyota. For all I care, they can continue doing these dumb ads.
      • 5 Years Ago
      In Australia which ironically has amoung the most remote, challenging, hot, humid, rugged and dusty conditions that can be found anywhere in the world - Toyota 4WD's are by far the most popular and respected off-road vehicles in this part of the world ... with all due respect to Nissan.

      The Toyota Prado, Landcruiser (200 and '70 series which is more commonly referred to as the troopy) and Hilux are purchased by our ever-hard working Farmers, Tradies, Mines, Heavy Industries and 4x4 enthusiasts in far greater numbers then any other model from another car manufactuer alwhile Holden and Ford 4WD's in Australia are average at the very best with a mundane reputation to suit.

      Quite frankly ... i believe Toyota engineers the most rugged, reliable, dependable and capable 4WD's in the world.

      Wether it be here in Oz, Africa, Asia, the Middle East or South America - Toyota off-road vehicles have ruled the roost for many years while in North America they have gained respected reputation aswell despite selling against the home grown hero's.

      If that doesn't speak wonders for Toyota 4WD's - then what does !!

      ps. If anyone believes a LandRover is the king of the bush, then you obviously been living under a rock.
        • 5 Years Ago
        Tourian - I am just telling it the way it is and as i stated ... wether it be in Australia, Africa, The Middle East, Asia or South America - Toyota 4WD's are by far and large the most popular and respected choice which co-incidentally means i share the same opinion as many.

        As for the Nissan Patrol, it is damn fine 4WD with a huge amount of respect in our country and the same goes for the Navara aswell as the Mitsubishi Triton. On the otherhand ... Holden and Ford 4WD's in this part of the would are ordinary at best and thier sales reflect.

        And i am ... SHANE FROM AUSTRALIA

        ps. is that the same Hummer that is now owned by the Chinese and often ranks at or towards the very bottom in each and every Quality / Customer Satisfaction Survey.
        • 5 Years Ago
        With all due respect, you're just one guy with one opinion. Toyota doesn't have 100% market control anywhere, so just like a guy from the US could swear Ford makes the best truck because they're number one doesn't really prove anything. Another guy from Austrailia could swear by the Nissan Patrol, or Land Rover Defender or Mitsubishi L200, etc etc. Me, I think the Hummer H1 Alpha is the best 4wD vehicle and I'm

        TOURIAN FROM UNITED STATES OF AMERICA
      • 5 Years Ago
      lol, i want that sign. "no bling," "no pastries," "no boy band CDs." hahaha.
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