VIDEO: Toyota trucks - Nothing soft gets in
Click above to view the video after the jump
Toyota made plenty of noise with the beefy commercials that launched the latest Tundra, but since then, it's been relatively quiet from the "Oh, what a feeling!" guys and gals.
Thankfully, there's Australia. For the AU market, Toyota's agency has whipped up a witty campaign that depicts our kind of land, and our kind of trucks. This "Nothing Soft Gets In" spot shows a particularly strict bunch of border patrol guards that dispose of poodles and disallow the tying of a sweater around one's neck. Awesome. Watching a bunch of Oz-market Toyota Prados being used for more than mall duty is equally entertaining, too. Check it out for yourself, after the jump.
[Source: Toyota via YouTube]
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Reader Comments (Page 1 of 3)
Tourian 12:37PM (9/25/2009)
Cute commercial. I couldn't even enjoy watching it because my desensitized brain kept setting alarms off every time I saw something that an American special interest group would find insulting and seek a boycott of or litigation against Toyota. But then Toyota isn't one of my favorite companies right now so its hard for me to give them any cool points for what is probably a decent ad.
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paul34 2:06PM (9/25/2009)
Yup. I'd imagine there'd be plenty of groups calling Toyota homophobic, sexist, and "racist" (because somehow, everything is racist even if it has nothing to do with race) immediately in the US.
novanglus 4:33PM (9/25/2009)
Reminds me of the ads Ford was running a while back. Was something along the lines of the Man Police. Guys getting manicures/pedicures, buying coffee at Starbucks, etc. getting their trucks revoked.
Carlos 12:44PM (9/25/2009)
Thats what she said
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mitchw 12:47PM (9/25/2009)
I'm glad I am not the only one that heard it right.
Taglane 1:53PM (9/25/2009)
Spot on, spot on.
Glock23 2:01PM (9/25/2009)
It won't be a problem as long as you are living in your parent's basement.........
hashiryu 2:54PM (9/25/2009)
Well played sir.
Hank 4:35PM (9/25/2009)
i lol'd
vipercookie 12:46PM (9/25/2009)
I wish they would stop saying after the jump, it sounds like something a 45yo guy would say, trying to be hip.
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Jake 12:55PM (9/25/2009)
What would you say to be super hip, cool, rad, groovy, and fresh?
chconline 12:58PM (9/25/2009)
Don't buy a Toyota.
/awaits flame
Venom 12:56PM (9/25/2009)
Forgive me if I don't associate the maker of Prius's, Camry's and Scions as the epitome of hardcore vehicles.
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m 2:00PM (9/25/2009)
I kind of do. An old toyota pickup can handle just about anything. They're some of the most capable stock vehicles you'll find out on the trails. Ever seen the Top Gear segment "Killing a Toyota"? If that's not a "hardcore" vehicle, I don't know what is.
Redline 2:12PM (9/25/2009)
Go up into Africa and see what kind of trucks run (survive) there. Landcruisers FTW.
Glock23 2:39PM (9/25/2009)
"Go up into Africa and see what kind of trucks run (survive) there. Landcruisers FTW."
Land Rover is king of the bush.
the4thheat 10:18PM (9/25/2009)
BTW the Prius might not be hardcore in the wilderness but in it's home environment (aka gridlock traffic in a major city) it survives way better than a Land Rover. Running out of gas because you've sat on the highway for the last 2 hours isn't hardcore.
The Prius lives for the city but that doesn't mean that it doesn't have cousins that live out in the country or down in the outback.
Blown tranny 1:04PM (9/25/2009)
HTFU Australia.
http://www.youtube.com/watch?v=unkIVvjZc9Y
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Patrick 2:58PM (9/25/2009)
You beat me to it. This commercial totally reminded me of good ol' Chopper
Tricky dicky 1:05PM (9/25/2009)
this just in, toyota won't be selling 200k tundras this year either, or next year.
No matter how hard they are.
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