• Sep 25, 2009
There probably isn't any one passenger vehicle on earth that earns more ire from environmentalists than the Hummer H2. While the reality of the matter is that most Hummers aren't really much worse when it comes to fuel mileage and overall emissions than any other giant SUV (most civilian Hummers are, in fact, based largely on truck platforms from General Motors) the brand has seemingly been made into the poster child of American excess.

Interestingly, however, according to a small study of 20 Hummer owners published in the Journal of Consumer Research, that stigma may actually be a selling point for those who purchase Hummers. According to the authors of the study:
As we studied American Hummer owners and their ideological beliefs, we found that they consider Hummer driving a highly moral consumption choice. For Hummer owners it is possible to claim the moral high ground... The moralistic critique of their consumption choices readily inspired Hummer owners to adopt the role of the moral protagonist who defends American national ideals.
It's hard to argue that this report offers a conclusive look into the minds of Hummer owners and Hummer haters alike – especially when the sample size is so small – and we doubt it's going to put an end to the debate over the seemingly conflicting rights of Americans to purchase the vehicle of their choice, consume or conserve whatever resources they deem necessary and breathe clean air. That said, it's an interesting bit of research, no?

[Source: Journal of Consumer Research - sub. req'd; via Wired]


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    • 1 Second Ago
  • 90 Comments
      • 5 Years Ago
      Hummer owners and Prius owners really aren't that different--both buy their cars as a status symbol. Really, if someone wants to buy a Hummer let them. It's a free country.
      • 5 Years Ago
      Oh and just so you know. The BMW x6 weighs over 4950 lbs! We had a 1973 Chrysler Town & Country station wagon, (the largest wagon ever produced in the US), and it weighed 4800 lbs. Europeans routinely produce giant cars, have you seen an Audi Q7?
      • 5 Years Ago
      Pigs, pigs with really bad taste.................

      You want to support the USofA buy a Ford Fusion Hybrid.......
      • 5 Years Ago
      I don't like the H2 for the same reason I don't like the Prius. Their owners think that they are the last coke in the middle of the desert. And of course that their cars are the best in human engineering, yet they are crappy even for their segment.
      • 5 Years Ago
      What is American about wastefulness, sluggishness and Ludditism? The America I have come to know and love (yeah, I wasn't born here) is about efficiency, dynamism, and progress. No one political party can lay claim to them: they're absolutely essential to capitalism.

      Or am I missing something? Has America turned off, tuned out, and dropped out?
        • 5 Years Ago
        Is that it? Boom/bang:liberty?

        Like the punk movement then. Got it. Thanks.
        • 5 Years Ago
        America is about Liberty. I am not trying to belittle you - but a lot of folks need to understand the meaning of positive and negative Liberty.
      • 5 Years Ago
      this is exactly why I bought a Hummer. It shows that I have a choice to drive what I please, as long as I can afford it. It shows that freedom exists (though it may not soon). I choose to burn the extra gas. I got one to shove in the environmentalists face and say f.u.
        • 5 Years Ago
        phewop118:

        Hopefully you don't have any kids but if you do, I really feel sorry for your kids.

        You sound like selfish, egotistical, pr*ck who's a mental midget when it comes to looking the big picture....

        Wait...didn't I just describe the typical Hummer owner? Why YES...I did.
        • 5 Years Ago
        @phewop118

        In order to absorb all that CO2, you'd have to stop the deforestation around the world.

        More CO2 - fewer plants to absorb = warming planet + more acidic oceans + greater frequency of larger storms.
        • 5 Years Ago
        TonyInMI: Trucks (tractors) are extremely fuel efficient. Trains, in most of the world, run on electricity. But even if the train runs on diesel, the efficiency is way, way beyond anything you can find in a passenger car.

        So no, personal transportation is the issue.
        • 5 Years Ago
        There would be no problem with that if you ran it on B100.

        Go on, I dare you.
        • 5 Years Ago
        Right, because the environment is all yours, and you are, I'm sure, immune to cancer and the effects of smog and polluted water, as are your kids. And you wonder why so many people around the world hate us.
        • 5 Years Ago
        I don't know who you've been listening to (media, pres, etc.), but they are lying to you. CO2 emissions are NOT harmful to the environment; in fact, they are actually beneficial to plant life and will accelerate their growth. just cause a joke of a politician (gore) says something does not make it true. know your science before believing the crap.
        • 5 Years Ago
        Haha! You are so cliche phewop!


        What a complete heap of nonsense "It shows that freedom exists" ?? Driving a Hummer proves that freedom exists? Did you REALLY say that? Burning loads of gas, supporting foreign dictatorships, oil wars, and polluting our environment for your comfort are some of the great "American family values" eh? Shove em up your fat A... you di**head.
        • 5 Years Ago
        People like you is exactly why the US needs to adjust it's gas tax to reasonable levels.
        • 5 Years Ago
        The government should limit the amount of certain vehicles that can be produced and by doing that it will naturally drive up the cost and tax the people that buy them accordingly
        • 5 Years Ago
        You'd have the choice, regardless.

        The question is, are you, by purchasing a vehicle that isn't taxed accordingly by the amount of pollution it spews out, carrying your fair share of the burden of costs to the environment?

        That's what gets most people riled up.
        • 5 Years Ago
        Well if they hate us the President is sure doing a lot of apologizing for us! If you hate us GO SOMEWHERE ELSE!

        Do semis (tractor/trailers) burn more resources and produce more waste? Why don't you go after them? Trains are much more efficient - why no trains? Look it up! Why no streetcars/little public transportation? Look it up!

        Going after these issues would be more productive than hating choice in personal transportation!
        • 5 Years Ago
        Well, you almost got the last sentence right although your sample size is too small. More accurately, a Hummer (in any of its three degrees of obesity) represents a metaphorical extended middle finger to pretty much everybody else; not just the environmentalists.
        • 5 Years Ago
        @phewop118

        What are you nuts????? By your logic I could go home and eat 200lbs of salad because salad is "good"
        • 5 Years Ago
        @ Doug, all.

        CO2 is not a pollutant.

        If you can open your minds for 90 minutes and watch the series below - what I mean is to objectively consider the material presented - through the end I think you will have a different perspective.

        Can you do it?
        http://www.youtube.com/watch?v=6TqqWJugXzs

        Please note I posted this before but it has been removed.
      • 5 Years Ago
      I seriously don't get the anti-Hummer environmentalist whacko perspective. This planet will not be here indefinitely no matter what, so even if every H2 on the road shortens the world's life span by a whole day, on a scale of several hundred million years, who the hell cares?

      What is it that you're so desperate to protect? The Earth is here for us to use. Just because some guy in Texas is rolling around in a Hummer doesn't mean you can't putter about in your Prius in Oregon to your heart's content. Live and let live, kids.

      Statistically speaking, it is much more likely that we'll be annihilated by disease or nuclear weapons long before there is enough environmental damage to be significantly impactful on the human population.

      "On a long enough timeline, the survival rate for everyone drops to zero."
        • 5 Years Ago
        I too don't get the wacko environmentalist perspective. But what I do get is this: you walk around a mall barging into people and shouting obscenities, you'd soon be arrested for antisocial behavior.

        That's the bipedal equivalent of driving a Hummer. It says "Look at me, I'm a jerk who likes to think that some people hate me, so hate me."
      • 5 Years Ago
      [More accurately, a Hummer (in any of its three degrees of obesity) represents a metaphorical extended middle finger to pretty much everybody else; not just the environmentalists.]

      That's more or less the feeling I combat whenever my line of sight is obstructed by this or pretty much any other large vehicle that the owner/driver consistently under-utilizes. More than anything, I hate that our country's fancy for 'commanding' driver vantages has partly contributed to the abundance of vehicles other motorists can't see around. Add that many drive with a similar level of incompetence as their car-welding counterparts (at least in my parts), and I can't help siding with the 'Communists' on this one at times. . .
        • 5 Years Ago
        "Siding with the communists" dude I hope you are joking.
      • 5 Years Ago
      The Hummer H2 is an absolute dinosaur. It's CO2 emissions have been reduced from 512 g (yes, FIVE HUNDRED AND TWELVE GRAMS) of CO2/km to 412g/km.

      Saying it's not "not really much worse" than other SUV's is, simply put, wrong.
        HotRodzNKustoms
        • 5 Years Ago
        Actually, this is the funny part about watching the History and Discovery channels, is that you can watch these programs all day and notice that they contradict each other. You'll see one program that says human created GLOBAL WARMING!!! then the next one will talk about how more CO2 and CFC's are created naturally than by humans. Now I'm not saying anything other than restating what both the History and Discovery channel say.

        Draw your own conclusion. Unless your a mindless twit.
        • 5 Years Ago
        TonyInMI

        No one said that Co2 is a toxic gas on its own. YES it's vital for the survival of any living think on earth. What the problem is, is that the CO2 we spew out in megatons brought the level to much more than it would be naturally be..............

        CO2 being a greenhouse gas, having a huge concentration of it increases this effect to a level where it can threatens climate and life in general. Earth is warming, in part because of our CO2 emissions. Period.

        Look, salt is vital to life too, but eat half a pound of it and you die. See the analogy?
        • 5 Years Ago
        Glad you agree!
        • 5 Years Ago
        "You'll see one program that says human created GLOBAL WARMING!!! then the next one will talk about how more CO2 and CFC's are created naturally than by humans."

        Those two statements don't contradict each other. You might think so but no.
        • 5 Years Ago
        Yeah, and God created the world in seven days.
      maryfailco
      • 2 Years Ago
      I think most of it is about jealousy. These trucks were very expensive. I know, I have a luxury edition with 22" wheels and moderately chromed out.I know all of you with other huge gas guzzling SUV's don't get any better gas mileage than I do. My H2 is a 2005 and has 11,000 miles on it. We also have a vehicle for economy. So who is polluting more? Me with my low mileage Hummer or you people that drive the other big gas hogs? I can assure you for a fairly long distance ride you will not beat the H2 for comfort or safety. The seats are like sitting in Lazyboys. By the way, I live in Houston where it is prone to hurricanes and flooding when most other vehicles can't get around my H2 does just fine. One of these days one of these behomoths may be able to help you out in an emergency. Don't knock it until you tried it.
      • 5 Years Ago
      All Villains throughout history, claimed they were trying to do righteous things.

      Why would this be any different?
      • 5 Years Ago
      "It's hard to argue that this report offers a conclusive look into the minds of Hummer owners and Hummer haters alike – especially when the sample size is so small"

      Yes, too small IMO. What the hell is a study of 20 hummer owners supposed to prove?

        • 5 Years Ago
        Considering how many hummer H2 owners are left, that's a decent sample size. The only thing small is that thing that H2 owners are trying to compensate for. You know what I mean, and so does our boy phewop.

        H2 owners who take up two parking spaces with their oversized, low-quality ghetto-whale = anathema.
        • 5 Years Ago
        America, F yea!!

        Seriously though, what do you expect them to say? "Wow, driving my lonely self around in a 5 thousand pound truck that only gets 12 miles per gallon causes more pollution than an Corolla? Why didn't someone tell me that BEFORE I bought it?!?!"
        • 5 Years Ago
        I like Hummers but don't have one for the reasons that Shiftright mentions, which I agree with.

        As a math guy, a sample size of 20 is not statistically significant and is too small for any serious study.
        • 5 Years Ago
        What this study proves is that ALL 20 Hummer owners in the study are complete sub-human d0ucheb@gs.
        • 5 Years Ago
        Amplifying the facts just a little? Stirring in a bit of hate or jealousy for good measure? There are many more problems you could focus your efforts on - like trying to overcome the effects of the sun on the environment.
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