• Sep 25th 2009 at 6:29PM
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Audi A3 1.6 TDI - Click above for high-res image gallery

Audi has kicked off its latest efficiency marathon in northern Norway this week with a fleet of A3, A4, A5, Q7 and TT models to demonstrate what they can do in the real world. Leading the pack in terms of minimal fuel consumption is the new A3 1.6 TDI. On the road in Norway in the opening stage, the drivers managed to squeeze out an astounding 78.4 mpg average from the 1.6-liter diesel engine. Next up was the A4 2.0 TDI e sedan, which went an average of 60.3 miles on every gallon (U.S.) of diesel.

In addition to the high efficiency models, Audi also opted to include several high performance models this time around to show that even they can get very good fuel efficiency when driven sedately. The 340-horsepower TT-RS averaged 32.22 mpg, while the utterly absurd Q7 V12 TDI with its 500 horsepower diesel V12 managed a startling 27.03 mpg. That's nearly as good as what we achieved with the V6-powered Q7 TDI on last year's U.S. Mileage Marathon, so it's not too shabby for a big SUV that would probably pull a house off of its foundation

[Source: Audi]


Ingolstadt, 2009-09-25 Efficiency Challenge A to B: Audi demonstrates outstanding efficiency
  • New Audi A3 1.6 TDI with consumption figures around three litres
  • Impressive results from high-performance models, too
  • Long-distance tour through Europe with 20 models from the Audi range

On its very first outing under real-life traffic conditions, the Audi A3 1.6 TDI is already turning in impressive consumption figures. With a top mark of 3.0 litres per 100 kilometres, the latest version of the successful model came in well below its already excellent nominal consumption of 3.8 litres, equating to CO2 emissions of 99 g/km. The other models of the Audi range also shone on the first three days of the "Efficiency Challenge A to B", which covers 4,182 kilometres from A on the Norwegian Lofoten Islands to Bée in northern Italy.

A total of 120 journalists and brand customers are taking part in the tour in 20 cars from across 5 model ranges. The interim results after the first three days offer clear evidence of the outstanding efficiency of the entire Audi product range. Alongside the new Audi A3 1.6 TDI, the Audi A4 2.0 TDI e turned in an exceptional best-of-day result of 3.9 litres. A further new model, the Audi A5 Sportback 2.0 TFSI, also covered the route through Norway with a best consumption figure of 4.9 litres.

Efficiency is standard fit in every Audi – which is why the sporty top-of-the-range models are also taking part in the Efficiency Challenge – with similarly impressive results. The powerful 245 kW (333 hp) Audi S4 achieved a best figure of 7.7 litres per 100 kilometres, and even the top model from the TDI range, the 368 kW (500 hp) Audi Q7 V12 TDI, sipped only 8.7 litres.

The best-of-day results from the individual models on the first wave:
A3 Sportback 1.6 TDI - 3.0 l S3 Sportback - 7.0 l
A4 2.0 TDI e – 3.9 l S4 – 7.7 l
A5 Sportback 2.0 TFSI – 4.9 l A5 Sportback 3.2 FSI quattro – 7.5 l
Q7 3.0 TDI clean diesel quattro – 7.9 l Q7 V12 TDI – 8.7 l
TT 2.0 TDI – 4.9 l TT RS – 7.3 l

On tour under everyday traffic conditions
The phrase "driving from A to B" also stands for everyday mobility – for that multiplicity of individual transportation that everyone takes for granted. In recent days, Audi has been taking this quite literally – with the "Audi Efficiency Challenge A to B". The journey began in northern Europe, in the Norwegian village of Å on the Lofoten Islands and travels through eight countries all the way to northern Italy, to Bée on Lago Maggiore.

The tour has been split into three waves of three days each – the first runs from Å to Trondheim in Norway, the second to the German capital of Berlin and the third ends at the ultimate destination, the village of Bée above Lago Maggiore. Along the way, the tour offers a diverse range of roads and landscapes; it wends its way along the coastal roads of Norway, as well as the autobahns of Germany. Impressive cities like Oslo, Copenhagen and Prague are also on the itinerary, as are the heights of the Alps. The Audi Efficiency Challenge ends on 30 September 2009.

Leading role in efficiency
When it comes to efficiency, Audi holds the leading role among the premium car makers – right now, 32 models emit less than 140 grams of CO2 per kilometre. The latest version of the Audi A3 1.6 TDI, with only 99 grams of CO2 per kilometre, is celebrating its world premiere on the "A to B" and can now demonstrate its efficiency under real-life traffic conditions. The A4 2.0 TDI e with its 100 kW (136 hp) 2.0 TDI emits only 119 grams of CO2 per kilometre. This excellent performance is in no small part due to Audi's modular efficiency platform, which brings together a broad portfolio of highly effective technologies. Audi is applying these new solutions, such as the recuperation, in a variety of ways across its entire model range.

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    • 1 Second Ago
      • 6 Years Ago
      And this is the reason the prius is pointless...
      • 6 Years Ago
      BS, Pure marketing, this is why VAG is doing so well. Don't buy Audis they are made in China, buy Cadillac, support american job.
        • 6 Years Ago
        I'm pretty sure the Audis built under license in China are for Chinese consumption. The Audis we have here are built in that country known as "Germany." It's in Europe. You may have heard of it before.
        • 6 Years Ago
        There should be an IQ test before you're allowed to post.
        • 6 Years Ago
        I usually score more than 120 in internet iq tests (the good ones). You should ask for an english written test, that would kill me. Auf wiedersehen Adam and chconline.
        • 6 Years Ago
        Harrison I didn't suggest the IQ test, ok? And Changchun
        FAW-Volkswagen builds both A4 (b8) and A6, so shut up. By the way it was an exaggeration, to me it's the same if they are build in Germany, China or Swaziland. American middle class is digging its own grave.
        • 6 Years Ago
        I lol'ed.

        That and because I am at a loss of words.

      • 6 Years Ago
      If Audi can do this, and get that kind of mileage in US gallons, then why the hell does the VW Jetta TDI and the upcoming Golf TDI only get about 40 mpg?? Why the disparity?
        • 6 Years Ago
        Ropeburn is right with his remark about the REAL world mpg. The problem is that a great majority of normal drivers would never ever drive these cars in the manner they were driven during the Norway or any other economy-drives.

        For that matter, you can achieve an average 8.7 l/100 km (27 mpg) from the Lexus IS-F when you drive it in the same manner as Audis were driven an obey speed limits (several European tests can testify to that (http://magazin.auto.cz/testy/lexus-is-f-pratelsky-supersedan.html , the largest Central European car magazine).

        And BTW, in Europe, VW's TDI engines play sort of a third fiddle to Japanese (Mazda and Honda) diesels and French oil-burners.
        • 6 Years Ago
        The difference between hypermilers driving a 1.6l engine and EPA testers running a 2.0l engine through a standardized test regime...
        • 6 Years Ago
        I think that many TDI owners are seeing nearly 50mpg
        the REAL world numbers are impressive

        i think it's nice that Diesel is getting some good press.

        I wonder what it's like to drive the 1.6 TDI.. probably not that
        bad of a daily driver..... and the A3 is a really nice way to get to work.
        • 6 Years Ago
        Yeah, real world numbers are usually way better than EPA numbers. My cousin has a BMW 320d Touring in the UK and if you adjust to reflect US mpg figures, he gets over 50mpg in every day driving.
      • 6 Years Ago
      What are you poor?

      Used VW are still overpriced... But considering how much the Jetta TDi, Golf TDi and A3 TDi all cost, they aren't that expensive in the grand scheme of things.

      What these cars all have over the Japanese Insight and Prius is GRUNT. The whole reason the '10 Prius is "funner" to drive because it has a larger IC engine, period. Its still SLOW.

      At least I can "flash" either CR 2.0TDI engine up to 168-171hp/250-260ft easy!

      However I don't really like the MKV or MKVI body style just leaves me flat. The A3 is overpriced for what you get, its getting too close to 335id territory.

      I'm seriously considering a long, long, long road trip and with a flash and suspension work a TDI is the car to have fun with...
      • 6 Years Ago
      I took an IQ test, and failed.

      A previous poster said " And BTW, in Europe, VW's TDI engines play sort of a third fiddle to Japanese (Mazda and Honda) diesels and French oil-burners " - that is utter BS... the VW/Audi group are recognized as making the best diesel engines in the EU - period.

      All the high MPG numbers achieved are achieved 'cos the cars are driven sedately - obviously in the real world we dont drive like this... but, if you did chose too, you could achieve these high MPG

      Do any of you remember when Clarkson drove a V8 diesel Audi A8 from London to Jon O Groats, and back to London again on ONE tank of Derv - id you drive sedately you will see your MPG rocket.

      • 6 Years Ago
      I would love to see a TDI in the Q5 makes it's way to the US.
      • 6 Years Ago
      If only they sold it here then I'd care even more than I do now (I do care mind you!). The TDI engines are just amazing but sadly I fear we'll never see them due to regulations to keep diesel engines out of the US. Although they allow big rigs to be made that only get 8mpg just boggles my mind.

      Once the Jetta TDI's are on the used markets I will hopefully be on my feet enough to buy one. My treck to and from work is about 45 miles so buying a car that gets 40mpg or more would be very nice.
      • 6 Years Ago
      So, was this hyper-milers or what? It did say "driven sedately".
      • 6 Years Ago
      Prius lolwhat?
      • 6 Years Ago
      This is just going slow on a straight road. Still great though.
        • 6 Years Ago
        Nope, Berlin and Copenhagen always have lots of traffic, the autobahn has a minimum speed of 60 to 80kmph and to get from Praque to Italy you'd have to go over the freaking Alps and a lot of B-roads. Blown Audi engines are pretty hi-tech, both TDI and TFSI. I'm still hoping for a RS3 with that TT RS engine and polycarbonate rear windows (dream on :)
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