Apparently, those with graying temples are attracted to cars that automakers had originally intended for younger audiences. This trend was most recently noticed with Honda Element and Scion xB, which featured heavily youth-slanted marketing schemes but were often purchased by those with a bit more experience under their belts.
By now, it's clear that trend is here to stay. According to USA Today, each automaker that offers a box-it-came-in mobile here in the United States – a list that includes the Honda Element, Kia Soul, Nissan Cube and Scion xB – reports that the average buyer is over the age of 40 and brings home over $60,000 per year.
Not surprisingly, it's not just the looks of these cars that attracts older buyers. Experts from AutoPacific and Edmunds suggest that the practical nature of such a design and its low price are key components of the genre's success. Just as long as somebody is buying them, we're pretty confident the boxy-but-cheap segment is here to stay.