• Sep 22nd 2009 at 11:27AM
  • 58
2010 Ford Taurus SHO – Click above for high-res image gallery

In our review of the 2010 Ford Taurus SHO, you may recall our charge that while the resurrected SHO is surely a great performance bargain for a big executive sedan, it doesn't earn its SHO-ness. There's a certain quality lacking that the original possessed, a uniqueness, of which the new SHO is bereft. Sure, it's powerful and plush and well appointed, but what makes it anything more than a Ford Taurus EcoBoost?

Car and Driver
is claiming that inside sources have confirmed that Ford now agrees with our assessment. According to C&D, Ford used focus groups to help determine how differentiated the SHO should be from a standard Taurus, and when no consensus was found, they erred on the side of the caution – and lower cost – and gave the Taurus halo sedan only minor visual tweaks.

After seeing how the new SHO has been received by critics and the public, Ford is reportedly preparing a substantial visual rework of the SHO for the 2012 model year. While no specifics were offered, the inside source did divulge that new wheels were a lock (modern slicers, please!). As to why they don't roll out these changes on the 2011 model, C&D suggests that it would look like Ford was admitting a mistake had been made if they reacted too quickly, and it also sounds as if some of the changes may require more than a model year to develop.

[Source: Car and Driver]

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    • 1 Second Ago
      • 6 Years Ago
      OK, I know I'm gonna get killed for this here, but I like the wheels on the new "SHO". I don't know how much you can modernize those slicers to make them look good on a current model car....

      Fire away!
        • 6 Years Ago
        Oh I completely agree. In fact I think they're one of the best SHO add-ons.

        I plan on driving an SHO when a local dealer has one, but just for kicks and giggles (I don't really want a car that large even though I'm in the market for a sedan). From what I read it needs the following:

        - more rear-biased AWD
        - more engine and exhaust assertiveness
        - sportier demeanor in steering, braking, etc

        But otherwise it's a fine choice if not priced a bit ambitiously.
        • 6 Years Ago
        I only can think of 'brakes' and 'engine sound'

        the original did not even have AWD, so that can't be one of hte things to make it more Showw worthy adn the steering on the new one is already a ton better

        everyone has been complaining about the breaks adn surely they do take more than one year to make sure they are designed and work propertly adn have the necessary reliability, although this one can quickly be fixed by getting some better aftermarket parts for much cheaper than Ford will give you the Brembo ones they likely will put on it
      • 6 Years Ago
      Wow, sales must already be in the tank.

      I'm sure the most common reaction is "I'm paying HOW MUCH for a TAURUS!?"

      Another Ford Failure.
        • 6 Years Ago
        '...big executive sedan..."


        • 6 Years Ago
        Let's put that a different way Brian...

        I'm paying $38k for a 365 hp, AWD, 0-60 in 5.2 seconds Taurus?
        I'm paying $37k for a FWD Toyota Avalon?!?

        I'm guessing you'd rather blow 37,000 on the Avalon...
        • 6 Years Ago
        Well, see, no matter how correct your point may be, people will STILL hate you for being a Ford-bashing tool.
        • 6 Years Ago
        A little silly to be comparing it to the Avalon though, no? I mean the current Avalon is from 2005, and you have to REALLY go out of your way to get it up to $37K.
        Maybe the regular Taurus can be compared to the Avalon but I don't see how it makes sense to be comparing the SHO to it. And frankly I would hope a brand new vehicle can beat a 5 year old car or something is really wrong.
        At any rate only lunatics buy $37K Avalons and even Toyota knows it.
        • 6 Years Ago
        Usually when you, Brian, are sure about something it turns out to be utter non-sense. Like when you talk about FoMoCo's cash-burn, BWHAHA.
        • 6 Years Ago
        I'm not the only one saying this, Yaroukh:


        And just wait until this month's sales numbers. With all the demand C4C pulled forward, it will be especially brutal for Ford. They're going to take a big hammering.
      • 6 Years Ago
      The Taurus is for old ladies and fleet service. What gear head wants to be seen driving a $45,000 Taurus?

      For $45,000 you can buy a decent automobile elsewhere.
        • 6 Years Ago
        Size/weight didn't stop a whole lot of people from jumping on board the Impala SS.
        Face it, I know a lot of people want to rant about the car being heavy but ALL true sport sedans are pretty heavy, especially when compared to the their lesser sporting siblings. Just a fact of life.
      • 6 Years Ago
      The design is nice. The execution could be better. Ultimately what is needed is a 1000lb diet.
      • 6 Years Ago
      I don't mind so much, as long as they don't overdo it or make it look tacky. I like the understated nature myself.

      Oh, and for those who wonder about a Fusion SHO with the V6TT, the reasons why it's not there are that (1) it won't fit and (2) the platform can't handle the output.
      • 6 Years Ago
      So help me if they put pull a GM and sticker/badge SHO four times on each side of the car...
      • 6 Years Ago
      How about 400hp and upgraded brakes?

      You'll be able to differentiate it as the one without the smoke coming from inside the wheels.

      Please, not a spoiler, scoops, or decals.
      • 6 Years Ago
      I think they need to offer an option to get the under belly trim painted. I've never liked to see a car that looks like it was dipped in plastic before it drove off the lot.
      • 6 Years Ago
      @Papi L-Gee Im sure the Fusion platform can handle it.. If i am correct the Ford Fusion is on the Mazda 6 Chassis which comes in AWD and Turbo ( MazdaSpeed 6 ) The Taurus although alot for the money is a Taurus. Doesnt have the wow factor the other cars for 40k have. Who would buy this over a comparable import ( ie Nissan / Infiniti / Lexus / etc ) for the same money? Resale value like others have said will probably plumit.
        • 6 Years Ago
        Mazdaspeed6 was a turbo 4-cyl, though. That might be a good way to go for an EcoBoost Fusion (SHO, SVT, whatever TLA you want to slap on it.) EcoBoosted 2.5l 4-cylinder and AWD, keep the weight down, keep the fuel economy tolerable when you're not on the boost.

        I'm quite happy with an AWD 2.5T powertrain in my Legacy GT, it should be able to provide great performance in a Fusion.
        • 6 Years Ago
        @aMp 732

        You do realize that the comparably equipped imports cost considerably more right?!?

        2010 Infiniti M35x starts at $47,950 and the 2010 Lexus GS350 AWD starts at $46,950. Neither of these have as much power, or room as the SHO, and the SHO gets better fuel economy than the Infinity, and about the same as the Lexus.

        I know what you're thinking. These are luxury brands, and a Ford cannot be compared to a luxury brand. The fact is that Nissan/Toyota don't offer a large performance sedan that the SHO could be compared to.
      • 6 Years Ago
      I love reading these blogs. I'm in the retail auto business for over 30 years. I like Ford's direction. I like the Taurus for a family sedan to compete with the likes of Accord and Camry. The SHO at $40K.... This is a limited production car.... With limited sales possibilities. As nice as the car is, we still have the likes of: Acura, Audi, Mercedes, Lexus, Infinity, BMW, Genesis, and Lincoln. Want a SHO?? Wait (2) years and buy it at auction for less than half price. Now that's going to be a bargain! I'll probably get 1/2 a star for that comment.
      • 6 Years Ago
      Yup, it needs to remain understated. For far too long American cars ahve been chastised for being too brash. Too many plastic add-ons to make it look cool and not enough engineering too actually make it drive cool.

      Lately America's hot cars have resisted the temptation to "junk it up" with extra spoilers and stripes (like the G8 (RIP) and now this Taurus) and I like it. The American public will have just to learn this strange new way of thinking. They already understand it with Europe's cars now they'll just have to apply it to American cars as well.

      Please, Ford, if you're going to "improve" the car make the chassis stiffer, put better brakes on it, add stickier tires, but don't put ground effects and hood scoops on it. If you're really positioning this car as an affordable BMW (as I read here recently) then only do what BMW has done regarding styling (except for the Bangle bussle) and keep it conservative.
      • 6 Years Ago
      @katshot I never thought of it like that but you are 100% right. Everythings 300HP now in a V6 or more it doesnt stand out like it use too...

      Back in the 90s there was nothing at the level of the SHO HP outside of an M3 or something way more expensive nowadays its common place for v6s to make that much HP
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